Nicholas Kirkwood Rethinks Retail

TEAM WORK: Nicholas Kirkwood has been rethinking the traditional retail concept and is adding new experiential elements to his Mount Street boutique.
His latest project, “Nicholas Kirkwood Presents” will see the store transformed into a creative space that will feature store takeovers or pop-ups spotlighting collaborations between the footwear maverick and a wide range of other creatives, from jewelry designers, artists, florists and writers.
“I think there has been much discussion around the changing face of retail and for us it was about offering something unique to Mount Street as well as our existing clients, creating an area of discovery for our customers and allowing us to partner with various artists from different disciplines that truly complement the Kirkwood aesthetic,” said the designer, who has also recently worked alongside longtime collaborator Robert Storey to redesign his store and introduce customization services for his signature Beya loafers.
The series began with the installation of a piece by artist Haroon Mirza, called “Orion and the Water Giver,” that was taken from the designer’s personal collection. The second part of the series will include an in-store installation created by Kirkwood and the New York-based fine jewelry designer Eva Fehren, who will be making her first foray

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