Victoria Beckham Partners With Reebok, Plans Collaboration for Next Year

BEND IT LIKE BECKHAM: With her new deal with Reebok, Victoria Beckham is the latest designer to link up with a major athletic brand.
The British-born designer let her 17.6 million Instagram followers know by posting a video of herself wearing the Club C sneakers outside of the company’s new Boston headquarters. She made the most of her first day on the scene, hosting an all-company meeting, touring the office, checking out the brand’s archives and holding initial design and planning meetings.
The choice of Beckham is meant to further Reebok’s message of women’s empowerment, which includes a roster of internationally known personalities like Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor. With four children and a multimillion-dollar business, Beckham would appear to have little time for exercise. Whippet-lean as she is, Beckham has spoken publicly about her daily two-hour morning workouts and healthy diet. Reebok executives undoubtedly approve of that regimen. The fact that Beckham’s designs are meant to relay a sense of strength, confidence and power also met their approval.
Beckham said, “I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the

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