The Real Real Tests Beauty

The Real Real is testing beauty.
The luxury resale e-commerce site — which operates a brick-and-mortar location in Manhattan’s SoHo and a pop-up in Las Vegas — has quietly added beauty products to its assortment. Industry sources say the products have been available for sale in the SoHo store since the holiday season, and they are sold in the Las Vegas outpost as well.
“We are testing a curated selection of beauty products both online and in our brick-and-mortar locations with the goal of really completing the customer journey,” said Rati Levesque, chief merchant at The Real Real. “We want luxury consumers to view us as a trusted destination to find the most covetable selection of luxury products across all categories from clothing and to beauty. Right now we are in the early stages but plan to invest more heavily in the category in coming months.”
Contrary to The Real Real’s consignment-based business model, the beauty products being sold are new, sources say. Brands being sold are of the clean beauty variety, in line with The Real Real’s sustainable luxury positioning. They include Pai Skincare, Rahua, Ellis Brooklyn, Babo Botanicals, Joanna Vargas, In Fiore, Maison Louis Marie, Kahina Giving Beauty, Olio E Osso,

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