LES HOMMES URBAN
A look from Les Hommes Urban’s spring 2019 collection.
Les Hommes is expanding into streetwear with the launch of the Les Hommes Urban line, which is available for sale at the brand’s Milan showroom during fashion week.
“The LHU collection was born out of a creative and a practical idea. When we go back to the very early days of Les Hommes, there were a lot of urban influences in the collection, such as graffiti and workwear. It is a creative playground that we always embraced and are very fascinated by,” said Tom Notte, who designs the collection with longtime business partner Bart Vandebosch.
“From the practical point of view, we were pushed to launch LHU by the feedback we were getting from our own stores. In Antwerp, where the first store was founded, we were confronted with a demand from young guys who were very interested in our collection, but because of its positioning, it was out of reach for them. We created a streetwear brand that carries the originality of a designer brand since many pieces are treated and designed with the same care as we do for Les Hommes.”
For their first LHU collection, the designers took inspiration