Simon Porte Jacquemus on Showing Men’s in Marseille

PARIS — “Don’t wear heels,” said Simon Porte Jacquemus, who later today will show his first men’s collection on a secluded beach in one of the hidden bays of the Calanques, the rocky inlets around Marseille and nearby Cassis in the South of France. For the designer, who likes to go swimming in the remote spot, it’s “one of the best places on earth.”
“It’s a dream. You don’t feel like you’re in Marseille anymore. It feels like Greece, it’s so spectacular, with the rocks and the azure waters,” he said.
So what about the seating? “Blue towels. The set will be so pure: just blue towels on a huge beach,” added Jacquemus.
As the latest designer to stage an event in the South of France, following Louis Vuitton and Gucci’s recent cruise shows in Saint-Paul de Vence and Arles, respectively, the maverick talent, whose sun-soaked universe is deeply inspired by his upbringing in Provence, is cognizant that setting a show some 500 miles from Paris, the day after Europe’s men’s season wraps, is a tad cheeky. But — even if it was a logistical nightmare securing access to the remote site — he wouldn’t have it any other way.
Besides, Jacquemus has never

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