Glenn Martens Celebrates Diesel With Red Tag Capsule

MILAN — Renzo Rosso is banking on hot young designer Glenn Martens to conceive an equally sizzling capsule collection for the Diesel Red Tag label.
“Glenn comes from Belgian training, so he has this practical-yet-surreal, Margiela-like sense,” said Rosso, whose group OTB also controls Maison Margiela, Marni, Paula Cademartori, Viktor & Rolf, Staff International and Brave Kid, in addition to Diesel. “But then he’s young and modern, and knows how to appeal to a global, educated consumer, while simultaneously being able to experiment with denim.”
Rosso may be an innovative and unconventional entrepreneur, who breaks with tradition, but he also comes prepared. “He’s been following me for three years, I’ve been told, and watching what I have been doing,” Martens said during an interview ahead of the presentation in Milan, scheduled on June 16. The Belgian designer, who is creative director of the Paris-based Y/Project label, which scooped up the 2017 ANDAM Grand Prize, made fashion fame with his deconstructed denim that can be ruched or folded back to create a wider effect.
“This is a new and fun way to celebrate Diesel, this amazing brand and its 40th anniversary,” Martens said of the Red Tag concept of capsules in collaboration with a series of edgy designers. The

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