Meet P448, the Sneaker Brand Wayne Kulkin Is Betting On

MILAN — If you think the sneaker trend is about to end, think twice.
Wayne Kulkin, former vice chairman and chief executive officer at Stuart Weitzman, who oversaw the label’s global expansion during a 26-year tenure, is among the latest executives to have thrown his hat into the sneaker ring.
In 2017, he teamed up with Hilco Global’s chairman and ceo Jeffrey Hecktman to form StreetTrend LLC, a holding company focused on bringing Italian heritage and craftsmanship to the sneaker arena. He soon identified P448, an Italian niche sneaker brand founded in 2014 by Marco Samorè and Andrea Curti, as a label with great potential.
“It’s an oversaturated market, but on the other hand, there’s a complete casualization. I don’t think this is going to change and [we will] go back to men wearing suits and ties and women wearing dresses all day long, so this trend is here to stay. It’s comfortable, it feels good, it’s easy to wear and cool.”

A P448 sneaker style. 
Courtesy Photo

After helping to expand the label’s global retail network by signing an exclusive distribution and marketing agreement with P448 in 2017, Kulkin deepened his commitment to the brand by acquiring a stake in the company last summer.
In July 2018, StreetTrend

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