Chanel Cruise 2020

The invitation for Chanel’s cruise show was printed on a plain white card — symbolizing, perhaps, the blank page facing artistic director Virginie Viard as she prepared to write the next chapter in the history of the house that had been synonymous with Karl Lagerfeld for 36 years.
Guests arriving at the Grand Palais found a similarly low-key ambiance inside the venue. Its soaring steel-and-glass roof all but dwarfed the set, a retro train station where guests sat on wooden benches under signs bearing the names of cities that resonate in Chanel lore: Venice, Saint-Tropez, Rome or Edinburgh, among them.
An impulse kicked in to make a pun: All aboard the Chanel Express! But the space lacked the joyful effervescence of Lagerfeld’s bombastic sets, which invited guests to preen for selfies and journalists to conjure clichés about rocketships, icebergs, cruise liners or whatever phantasmagorical vision he dreamt up for the season.
“It’s very minimal,” one editor soberly observed. The press kit offered the first hint of change. A booklet, printed on glossy paper, featured images shot by Karim Sadli, marking the first time since 1987 that a photographer other than Lagerfeld had lensed the collection.
In it, hints of a lighter, more streamlined take

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