HEAD GEAR: A new collection of designer Mickey and Minnie Mouse ears, featuring work with Vera Wang, Heidi Klum and Cupcakes and Cashmere, among other designers, artists and brands is set to begin rolling out later this month.
It’s a new spin on a beloved souvenir for kids and adults visiting Disney’s parks. The limited-edition headband ears will be sold at the Disneyland Resort in California, Walt Disney World Resort in Florida and Disney’s online shop. Harveys’ collaboration with Disney will be the first, launching May 24.
Disney will continue to release new designs on a monthly basis as part of a multiyear program.
“We were intentionally broad with the collaborators that we reached out to for this campaign,” said Lisa Baldzicki, vice president of merchandise and product development for Disney Parks, Experiences and Products. “We wanted to make sure this campaign was special and different from everything we’ve done.”
The company cast a wide net, tapping talent that is both emerging and heritage for creations that span traditional to high fashion.
Harveys’ collaboration with Disney on its mouse ears is the first of many to roll out for the entertainment company’s multiyear program.
“We’ve honestly got something for everybody,” Baldzicki said.
The full roster of