Nike Creates Circular Design Guide To Promote Sustainable Collaboration

COPENHAGEN – Nike has created an open source design guide to help businesses reach their sustainability goals. The guide maps out the 10 principles of circular design to help the industry codify and standardize sustainability in the supply chain.
“It’s an invitation for a dialogue with the creative groups around the world. We are endeavouring to create a common language between everyone to communicate effectively ,” said John Hoke, Nike’s chief design officer.
Students from Central Saint Martins and founder of A-Cold-Wall, Samuel Ross helped to craft and has trialed this guidebook. “It’s speaking to this idea of collaboration and cross pollination between facilities, suppliers and ethical ways of production,” Ross said.
The circular design guide includes case studies from Nike, as well as other brands such as Levi’s and Fjallraven, that have achieved or brought to scale one of the 10 core principles of sustainability including materials, cyclability, waste avoidance and green chemistry.
“So there are some case studies that say ‘Here’s an example of this particular principle, but from a collaboration point of view, this is meant to be an engagement, so the idea of the guide is to open source it, but also continually engage with the people who have provided

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