PARIS — Givenchy, the brand that spearheaded the luxury streetwear revolution with its Rottweiler print T-shirts and high-top sneakers, believes the next big wave in men’s wear is tailoring.
When creative director Clare Waight Keller stages her first stand-alone men’s runway display on Wednesday evening as the special guest of the Pitti Uomo trade show in Florence, expect a hefty dose of the couture sensibility she’s been honing since arriving at the house in 2017, succeeding Riccardo Tisci.
Philippe Fortunato, chief executive officer of Givenchy since 2014, said while there’s still healthy demand for the brand’s logo merchandise, timeless looks are making a comeback.
“Fashion will be evolving from that very conspicuous, obvious logo statement into something which is much more refined, sophisticated, less branded, with a strong emphasis on classicism,” he told WWD in an interview at the French fashion house’s historic headquarters on Avenue George V here.
Givenchy Mens Preview Spring 2020
“These are fashion pendulums that are swinging. We’re very happy to embrace that, and we want to work toward a stronger coordination from that statement between men’s and women’s collections,” he added. “You will see a bit less of that overall big branding in the collections.”
The Pitti show comes on