Abercrombie Celebrates One Year on Tmall

SOLD OUT: The Abercrombie & Fitch brand earlier this week threw an anniversary party at its Shanghai store at Kerry Center, with Chinese actor Johnny Huang hosting the event.
Huang is Abercrombie’s first Chinese brand ambassador, and to celebrate the brand’s first anniversary on Tmall, the two collaborated on a capsule collection that included camo joggers, a denim jacket and a graphic T-shirt. The event — which was live-streamed on Tmall — is representative of the brand’s focus on creating unique and engaging events to connect with its customer base.
“To me, A&F represents a casual, fun, adventurous lifestyle and the collection I helped design with the A&F team is a perfect fit for that,” Huang said.
Stacia Andersen, the Abercrombie brand president, said, “The Tmall Club Event blends our physical brand experience with a powerful online platform and community, providing unique, engaging activations and adventures for our customers whether they are online or in-store.”
According to Abercrombie, two-thirds of tickets for the event were sold out in the first minute available; sales in the first 23 minutes exceeded the whole-day sales on launch day a year ago; celebrity codesigned jackets and T-shirts sold out in 10 minutes after going live; the live-stream had four

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Abercrombie Moving Closer to Where Its Customers Are

Abercrombie & Fitch Co. has teamed with lifestyle hospitality firm SBE for a series of co-branded events and pop-up shops at select SBE properties.
SBE, founded in 2002 by chief executive officer Sam Nazarian, develops and manages hotels, residences, restaurants, and nightclub and entertainment venues. Following the acquisition of Morgans Hotel Group, in partnership with The Yucaipa Cos., and Cain International, SBE will have a global portfolio that includes 25 hotels and more than 170 lifestyle and entertainment venues by the end of 2018.
Under the terms of the partnership, members of the A&F Club, Abercrombie’s loyalty program, will be rewarded with special benefits across SBE’s hotels, restaurants and entertainment venues. Members can also enter to win VIP access to grand openings and other SBE cultural events. SBE guests will have select access to the brand’s pop-up shops and exclusive offers. The first event was held Tuesday night at the Mondrian Los Angeles, where attendees had the opportunity to see and try the brand’s new denim collection.
Stacia Andersen, Abercrombie’s brand president, said of the shared target demographic: “With its global presence, its dedication to its guests, and its strong track record of creating immersive experiences, SBE is a great fit for our

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Abercrombie Is Official Fashion Partner of Jay Z’s Music Festival

Abercrombie & Fitch is the official fashion partner of Jay Z’s music festival “Made in America.”
The two-day festival is curated by rapper Jay Z and produced by Roc Nation. Presented over Labor Day Weekend, the festival is returning to Philadelphia for a seventh year and is expected to attract tens of thousands of visitors and festival-goers. It will showcase nearly 70 acts across five stages. Nicki Minaj and Post Malone will headline the event. They will be joined by Meek Mill, Diplo, Zedd, Miguel, Janelle Monáe, Alessia Cara, Fat Joe, 6lack and others.
The festival this year will benefit the ACLU and United Way of Greater Philadelphia and Southern New Jersey.
Stacia Andersen, brand president of Abercrombie & Fitch and Abercrombie Kids, said, “Made in America is a reflection and celebration of what makes America great — self-expression, ingenuity, individuality, breaking down boundaries — and, as an all-American brand that stands for these values, we are honored to be its official fashion partner.”
Following the inaugural two-day music festival in 2012, the event generated $ 231.9 million in economic impact for the City of Brotherly Love.
Abercrombie was founded in 1892 in New York. The company said it has outfitted “free-thinkers, rule-breakers and world-changes,” and

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Executive Compensation at Penney’s, Abercrombie

Proxy season has started again, with filings on Monday from J.C. Penney & Co. Inc. and Abercrombie & Fitch Co. detailing executive compensation for 2017.
Marvin R. Ellison, chairman and chief executive officer at Penney’s, saw a 15.4 percent increase in total compensation last year to $ 10.8 million from $ 9.4 million.
Year-over-year, his base salary was essentially flat at $ 1.45 million, as were stock awards of $ 5.25 million and option awards at $ 1.75 million. The big change was in non-equity incentive plan compensation, which was $ 2.1 million in 2017 versus $ 614,177 in 2016. The balance was attributed to other compensation, which includes health-care exams, aircraft usage and security services.
Penney’s has its annual meeting of stockholders set for May 25 at 10:00 at company headquarters in Plano, Tex.
Abercrombie & Fitch is planning its annual meeting of stockholders for June 14, at 10:00 at company headquarters in New Albany, Ohio.
The proxy said ceo Fran Horowitz saw a jump in total compensation to $ 10.3 million from $ 4.8 million in 2016. The increase reflects the change in her role at the company last year when she was named ceo on Feb. 1. Before being named ceo, Horowitz was president and chief merchandising officer for all company

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Abercrombie & Fitch Adopts New Policy for Sourcing Wood-Based Fabrics to Fight Deforestation

In collaboration with the Rainforest Action Network, Abercrombie & Fitch Co. has unveiled a new policy for the sourcing and use of wood-based fabrics, including rayon, viscose and Modal in its clothes.
Going forward, Abercrombie & Fitch has committed to tracing the sources of all wood-based fabrics used in its own clothing lines and to eliminate by the middle of next year any sources that are affiliated with the destruction of endangered forests and associated with the violations of human rights. The policy applies to its namesake brand, as well as its abercrombie kids and Hollister labels.
By making this pledge, A&F joins a roster of apparel companies trying to address deforestation and human rights abuses in their respective supply chains. The company, along with Ralph Lauren and Victoria’s Secret (L Brands) are among the few major U.S.-based companies publicly acknowledging these issues.
A&F’s policy and initiative is in line with the Rainforest Action Network. The group’s “Out of Fashion” campaign has been calling attention to the risks that controversial wood-based fabrics pose to endangered forests and human rights in Indonesia and elsewhere.
RAN’s senior forest campaigner Brihannala Morgan noted that communities in North Sumatra have been campaigning for this issue for more than

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Talks Stall Between Abercrombie, Potential Buyers

Abercrombie & Fitch’s efforts to sell itself have stalled, leaving the struggling retailer to continue trying to right its business on its own.
WSJ.com: US Business

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Abercrombie & Fitch’s New Ideal Customers: Grad Students

Abercrombie & Fitch has been on a roller coaster of late, working to find its footing in a retail landscape that’s rapidly shifting and with a teen audience that’s getting much more fickle (they care a lot more about keeping up with the latest tech trends than splurging on clothes). The brand has done the design switches, like allowing black on its shelves for the first time, and the corporate shakeup, removing Mike Jeffries from the CEO role. The latest round of strategic moves? Rethinking who the brand is trying to reach.

abercrombie-fitch-models-2015

“The Abercrombie brand can travel a bit up the age scale. [It’s] less able to be a true teen brand,” Arthur C. Martinez, chairman of Abercrombie & Fitch Co., told WWD, explaining that the ideal customers are college and graduate students, though “not to the mid-30s necessarily.”

“We are creating a new positioning and new imagery to target the customer,” he said, noting changes would be fully apparent in the fall. A tour through the offerings on its website already show clothing noticeably different than what you might remember from high school. The jeans and cutoffs are widely the same, but shirts feel as if they’re paying closer attention to trends that came down the runway (Martinez reported that bottoms have consistently performed well, while “fashion tops” is the sector that struggles).

abercrombie-halter-crop-top

This halter crop top, paired with high-waisted trousers, is the sort of chic outfit you’d spot on a street-style star roaming fashion week—in other words, the furthest thing from a hugely logoed baby tee.

Oh, and regarding those logos: They’re coming back. Kind of.

“The logo will be subtle and less visible. It won’t be splashed across the chest,” Martinez said, telling WWD that the company “overreacted” with its earlier decisions to move away from the look. “Logo product has an important place across the company.”

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Abercrombie & Fitch Sales Plummet

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NEW YORK (AP) — Abercrombie & Fitch is still having trouble getting teens to buy its clothing.

Sales fell more than expected in September and October as fewer people headed to the mall and shoppers shunned clothing with the retailer’s logo on it. It also reported weaker sales at its European stores, especially at its Hollister brand.

Abercrombie’s stock fell nearly 13 percent in premarket trading.

Revenue fell 12 percent to $ 911.4 million in the quarter ending Nov. 1. That’s below the $ 982.4 million analysts expected, according to FactSet.

It expects adjusted third-quarter earnings of between 40 cents per share and 42 cents per share before unusual items. Analysts expected 68 cents per share.

The New Albany, Ohio-based retailer has been trying to win customers back by removing logos from its clothing and closing some stores.

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