Industry Adapts to Shifting Milan Men’s Fashion Week

MILAN — A shrinking show calendar, currency volatility and macro economic issues at the tail end of a period of local political instability following Italy’s general elections were only some of the concerns weighing on executives on the eve of Milan Men’s Fashion Week.
But on the upside, business is chugging along steadily. Revenues generated by the fashion sector last year grew 2.5 percent to 64.8 billion euros, and exports rose 4.3 percent to 50 billion euros, according to Camera Nazionale della Moda Italiana’s Fashion Economic Trends report issued in May. The first half is expected to show 1.5 percent growth in sales compared with the same period last year. Last week, the updated Altagamma Worldwide Market Monitor and Bain & Co. study painted a pretty picture, as the global personal luxury goods industry is expected to grow 6 to 8 percent at constant exchange compared with the 5 percent growth forecast last October for 2018.
“Everyone is hoping to see a modicum of stability, which would allow us to set goals in the medium-term, invest in three-year plans without this sense of anxiety hovering over us,” said Paolo Roviera, chief executive officer of Corneliani. Roviera admitted that business had been affected in the first

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Florsheim

Industry Adapts to Shifting Milan Men’s Fashion Week

MILAN — A shrinking show calendar, currency volatility and macro economic issues at the tail end of a period of local political instability following Italy’s general elections were only some of the concerns weighing on executives on the eve of Milan Men’s Fashion Week.
But on the upside, business is chugging along steadily. Revenues generated by the fashion sector last year grew 2.5 percent to 64.8 billion euros, and exports rose 4.3 percent to 50 billion euros, according to Camera Nazionale della Moda Italiana’s Fashion Economic Trends report issued in May. The first half is expected to show 1.5 percent growth in sales compared with the same period last year. Last week, the updated Altagamma Worldwide Market Monitor and Bain & Co. study painted a pretty picture, as the global personal luxury goods industry is expected to grow 6 to 8 percent at constant exchange compared with the 5 percent growth forecast last October for 2018.
“Everyone is hoping to see a modicum of stability, which would allow us to set goals in the medium-term, invest in three-year plans without this sense of anxiety hovering over us,” said Paolo Roviera, chief executive officer of Corneliani. Roviera admitted that business had been affected in the first

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Florsheim

Joyce Azria’s New Line Rohb Adapts to Amazon

Joyce Azria has proven adept at adaptation, having grown up in her family’s BCBG Max Azria business, then exiting in 2016 to launch her own direct-to-consumer young contemporary brand Avec Les Filles as shoppers’ preferences shifted to branded, designer-driven, omnichannel merchandise.
Now she’s delving deeper into the online space — specifically Amazon — with a new, under-$ 50 basics brand called Rohb, which made its debut in beta mode on the e-commerce behemoth this week, with its own shoppable site coming soon.

A look from Joyce Azria’s new line, Rohb 
Courtesy photo

While some brands may see Amazon as a black hole or point of no return, Azria thinks it’s an opportunity to expand her retail universe, which includes occasion dresses, activewear and jewelry extensions for Avec Les Filles, a low-caffeine energy drink called Miron that’s also sold on Amazon Prime, and a podcast aptly called “Success Redesigned.”
“I’m already on Amazon buying home staples, so for fashion, I wanted to keep it uncomplicated, too. Women are already buying basics on Amazon when they’re buying diapers or trash bags,” she said.
While she stops short of calling Rohb an Amazon brand, instead noting that it’s a distribution platform and the brand will have its own direct-to-consumer

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