Steve Aoki to Be Face of Diesel’s New Watch Collection

Steve Aoki has snagged his newest fashion industry partnership.
The electronic dance music producer and DJ will become the watch ambassador for Diesel, serving as the face of the brand’s first transparency watch collection, which is launching today.
Last year, Aoki teamed with Asics to serve as a brand ambassador and footwear designer. This supplemented the Dim Mak fashion and lifestyle label he created more than a decade ago and his partnership in Vision Street Wear.
The deal with Diesel is intended to promote the new blue transparency watch line, the inspiration for which was drawn from the indigo dyeing of jeans, a hallmark of the brand. The new watch collection displays cream details on the dial that are inspired by the stitches used in denim, and cases and straps that fade from blue to crystal clear.
Andrea Rosso, creative director of licenses for Diesel and son of founder Renzo Rosso, said he’s known Aoki for a while and believes he and Diesel “have something in common. He never stops, he’s a manic guy; I’ve never met a guy who can do so much. And at Diesel, we never stop either. His style and his sense of aesthetic perfectly match the design and the clashing

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Akiko Aoki RTW Fall 2018

In the four short years since launching, Akiko Aoki has quickly become one of the most talked-about brands on the Tokyo Fashion Week calendar. So when she chose to stage her fall show in a tiny underground space, the city’s top editors clamored for one of the few seats. The setup seemed a bit strange at first, with the audience seated on one side of the room facing a wall of mirrors, in front of which were five sets of white pipes, a shoehorn at the base of each, and in the middle, a single pair of oxfords.
But the props hinted at what was to come, as did the two men dressed in black suits and white gloves who wheeled out racks of clothing, which they transferred to the pipes. Aoki blurred the lines between the runway and backstage by having her models change into the different looks right in front of the audience. It was an unusual choice that worked well for the collection, emphasizing the versatility of the men’s wear-inspired shirts and dresses.
The models came out first in shirts or shirtdresses, which were then tucked into pants or layered under a jacket with long, asymmetric panels. Suiting and

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Asics, Aoki to Introduce New Streetwear Sneaker

Asics America is partnering with Foot Locker for the launch of its newest sneaker, a technical model with a streetwear aesthetic that was inspired by its latest ambassador, DJ, producer and influencer Steve Aoki.
The Hypergel-Kenzen x Aoki, a slip-on shoe that will launch at Foot Locker stores exclusively Tuesday, incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance.

The shoe will retail for $ 130. 

“Hypergel is a new look for Asics and we are proud to introduce a model that balances a unique aesthetic design with the performance technology for our consumers that are constantly on the move,” said Gene McCarthy, president and chief executive officer of Asics America Corp. “We are thrilled to launch this new franchise with our partners at Foot Locker, Inc. and Steve Aoki, who lives each day to the fullest, in constant motion with purpose and determination.”
Jed Berger, chief marketing officer for Foot Locker North America, said that its customers are “looking for a hybrid of performance technology fused with an awesome design. Asics is synonymous with their great Gel technology and design and the Hypergel is a great addition to both of our footwear portfolios. We look forward to

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Steve Aoki Named Co-owner, Brand Collaborator for Vision Street Wear

Authentic Brands Group, which owns Vision Street Wear, has teamed up with Steve Aoki to bolster the line.
The DJ and producer will serve as brand collaborator and co-owner. Aoki said he would be involved in all areas of the business, including overall strategy, marketing and creatively developing each collection.
“This is a whole different world than doing an endorsement deal or a sponsorship deal and just rocking some T-shirts,” said Aoki. “Vision is a beloved brand to me. It’s a brand I grew up wearing and loving through my adolescence and now I am in this position to be a part of maintaining and growing the brand on all different verticals.”
Vision was founded 40 years ago by Brad Dorfman, who started out producing skateboards before introducing Vision Street Wear. Authentic Brands Group acquired Vision Street Wear, which works with partners in Japan and South Korea, in 2014.
Nick Woodhouse, president and chief marketing officer for Authentic Brands Group, believes Aoki, who played at his bachelor party, is the ideal person to build up the brand.
“I always knew what an amazing creative force Steve is,” said Woodhouse. “He produces terrific content, has an amazing social following and people are fanatical about him. He resonates with youth, he’s

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Akiko Aoki RTW Fall 2017

With her first solo runway show, Akiko Aoki solidified her status as one of Tokyo’s up-and-coming designers to watch. She presented her own definition of feminine dressing, which was both soft and edgy, created by breaking down elements of classic garments and then recombining them in intriguing ways. In some ways it was reminiscent of Chitose Abe’s work at Sacai, but it still had its own unique flavor.
Aoki deconstructed trenchcoats in neon pink and classic Glen plaid, reimagining them as crop tops and floor-length skirts with belts tied at the waist and slits up each leg. Many of her looks featured different textured fabrics in the same color, such as an emerald green satin slipdress worn over pleated chiffon bell-bottoms. She also riffed on striped men’s wear-inspired shirts, turning them into baby-doll dresses, blouses and aprons with bustier tops.
The designer turned out coats in black-and-white houndstooth and baby blue wool. Her design managed to look both classic and entirely new, with scalloped lapels, a gathered and belted waist, and puff sleeves with dropped shoulder seams.
Conservative but sexy, quirky but wearable, and girly but grown-up, Aoki’s collection captured the contradictions of modern Tokyo women.

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Steve Aoki Launches Dim Mak Collection In the U.S.

Steve Aoki, DJ and owner of Dim Mak records, is bringing his high-end men’s line, also named Dim Mak (which means “the touch of death” in Chinese) to the U.S.
Aoki produced and sold T-shirts and hoodies under the Dim Mak label from 2006 to 2011 but always wanted to create a luxury lifestyle collection. In 2014 he had the opportunity to do that by partnering with Parco, a Japanese mall operator, to produce and distribute the line.
Aoki said that because of the collection’s success in Japan — it had high sell-through rates at retailers including Opening Ceremony and Youth by United Arrows — he believes it’s time to make the brand available in the U.S.
“I’ve been involved in building different lines for a long time and know how difficult it is to do it in America,” said Aoki. “I’m just glad we had the wherewithal to start in Japan, see what was working and what wasn’t working and take the line out here.”
According to Aoki, the assortment has an American edge with Japanese pride. It’s made and designed in Japan and features streetwear basics created with Japanese textiles, interesting graphics and updated silhouettes. The line ranges from around $ 87 for a

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