Barneys Bans Butterflies

BUTTERFLIES ARE FREE: Anyone who hopes to get up close and personal with a Monarch butterfly at a Barneys New York store better search for one on a milkweed plant instead.
As part of the Drop @ Barneys event in Los Angeles last month, the retailer brought live butterflies to an exhibit promoting its exclusive fine-jewelry collection.
Customers and employees — the store posted a video on Facebook and sent out photos on Twitter — were invited to interact with the insects during the event at the Beverly Hills store in June.
But that was before PETA came calling.
In a letter to Barneys’ chief executive officer Daniella Vitale, Jennifer Behr, corporate liaison for People for the Ethical Treatment of Animals, said the organization had received reports “that there were many dead and dying butterflies languishing around the display area, behind plants and in plant beds.” Others had escaped from the display and were found flying around outside. Their fate is unknown.
PETA said butterflies used for public displays are either wild-caught or captive-bred and often shipped flattened in envelopes or in small boxes and don’t survive the journey.
According to PETA, Vitale said using animals is not part of Barneys’ strategy, and vowed the retailer

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Barneys Launches Student Photography Competition

Barneys New York has created a program to support young photography talent through the Barneys New York Foundation. A competition called the Perfect Shot was unveiled in April, in which the department store worked with the country’s top photography schools, including Parsons and SVA. Students submitted a portfolio judged by Matthew Mazzucca, Barneys senior vice president and creative director, and Christopher Martinez, vice president and digital creative director, for a chance at a $ 5,000 award toward tuition and the opportunity to shoot a digital look book for Barneys. Rufus Barkley, a student at SVA, was the competition’s first winner. His digital look book launches today, and he will be featured in an editorial profile story in the spring 2018 issue of Barneys’ Window Book in print, as well as a behind the scenes feature on
“It’s hard to pass up the opportunity to work with such an important name in fashion like Barneys New York, and to get their eyes on my work,” Barkley said. “I presented a collection of my work that was definitely nontraditional, and was not the most fashion focused. Luckily, the Barneys team got it and it worked out for me. If I were more conservative

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Fila and Barneys Just Gave Some ’90s Classics a Serious Upgrade

Call it throwback style for grown-ups.

Style – Esquire


British Fashion Council, Barneys Promote London Design Talent

ALL DRESSED UP: The British Fashion Council is teaming with Barneys New York to promote London creative talent, with the windows of the Madison Avenue store to be dedicated to British brands through Jan. 25.
Designers taking part are a mix of established and emerging talent and include A-Cold-Wall, Alexander McQueen, Anya Hindmarch, Alice Archer, Belstaff, Burberry, By Walid, Erdem, J.W. Anderson, Osman, Paul Smith, Saloni, Tabitha Simmons, Teija and Victoria Beckham.
“This partnership underpins The British Fashion Council’s global objective to cement the presence of British design talent at luxury retailers worldwide,” said Caroline Rush, chief executive officer of the BFC.
Daniella Vitale, chief operating officer, senior executive vice president of Barneys, called the collaboration long overdue. She said Barneys wanted to “thank the British Fashion Council for their important work, as well as this group of designers with whom we have built strong businesses and successful partnerships.”
Tonight, at Clement in The Peninsula New York, Antonia Romeo, Britain’s consul general in New York, and Rush will host a dinner to celebrate British fashion in New York and the launch of the windows.

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Atea Oceanie: The Best Boyfriend Button-Downs, Now at Barneys

Laura Myers quietly launched her contemporary collection Atea Oceanie for fall 2013 out of London, gaining traction with celebrities like Kristen Stewart and Sarah Jessica Parker, who favor the line’s fluid minimalist tailoring and Italian cotton button-down shirts. The collection is carried by Selfridges in London, on and, as of next week, Barneys New York.
As is the case with many designers, Myers’ concept sprung from “things that were missing from my own wardrobe,” she said earlier this week as she showed her resort lineup and a preview of spring in a suite at the Mercer Hotel in New York. These days, with so much stuff on the market, it’s almost laughable to think that decent shirting, suiting and slip dresses could be elusive, but Atea Oceanie’s are good-looking and especially well-priced ($ 130 for modal cashmere T-shirts, $ 250 for shirts $ 300 to $ 600 for dresses and suiting) for European fabrics and production. The shirts are made in Portugal; tailoring is done in France and London.
“The market today is full of the minimalist look, but we were particularly drawn to Atea Oceanie for its nonchalance,” said Tomoko Ogura, Barneys’ senior fashion director. “It’s both nonchalantly elegant and cool. That attitude is

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Burberry Creates Capsule Collection for Barneys

A look from Burberry XO Barneys New York.

The brand has created a capsule collection — Burberry XO Barneys New York — inspired by its Prorsum collection.

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