Summer Beckons With Helen Owen x Aqua at Bloomingdale’s

Looking for the next influencer to collaborate on its Aqua collection, Bloomingdale’s tapped Helen Owen, whose Instagram account has 1.5 million followers, for her love of travel and comfort.
Owen’s blog showcases her enviable life with posts about trips to Malta; Tulum in Mexico; Bora Bora, and the Maldives, where her wardrobe invariably consists of midriff-baring tops and low-slung pants, off-the-shoulder cropped tops, shorts and bathing suits — lots of bathing suits.
“I’m a traveling creative still seeking an appropriate job title,” Owen said, adding that she’s most commonly referred to as an influencer, but sees herself as somewhere between an influencer, model, blogger and designer.
Designer is a word that’s been resonating with Owen. Her Helen Owen x Aqua collection will be available at Bloomingdale’s stores nationwide on Friday. The collection includes everything for a beach getaway to an  appearance at Coachella, where Owen will be on Friday, “promoting the collection hard core.”
“I can’t just wear shorts and a T-shirt,” Owen said. “I like feeling a little more polished. I went to Bloomingdale’s with a mood board of what I wanted and their mood board was very similar.”
A white eyelet cropped top, lemon-print minidress, striped bustier and matching pants, and red skirt

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Bloomingdale’s Introducing Dylan Gray Men’s Brand for Spring

Bloomingdale’s is getting back into the men’s private brand business.
A decade after the retailer retired its in-house collections brands, Joseph & Lyman and Metropolitan View, in favor of a classifications strategy, it is launching a bridge collection for spring under the name Dylan Gray.
The line is described as “a modern, sophisticated update on classic men’s sportswear that fuses the elegance of European luxury with the ease of American sportswear.”
The 38-piece collection of soft tailored clothing, transitional outerwear, knits and trousers is manufactured predominantly in Europe. It is designed to be a hybrid of tailored and sportswear.
“We felt there was a white space in the European transitional classic zone in our stores,” said Dan Leppo, executive vice president and general merchandise manager of men’s and home for Bloomingdale’s. “We think there’s an opportunity with all that’s happening in direct-to-consumer today to offer great value and great fashion that moves beyond commodity.”
Leppo said Dylan Gray is “made with the modern man in mind, offering solutions for work or play for today’s smart casual lifestyle, without sacrificing style. It’s about fusing classic sportswear with Old World sophistication at a compelling price point.”
Prices will range from $ 98 to $ 698 and will include marled bird’s-eye polos,

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Chriselle Lim Collection to Enter Shopbop, Bloomingdale’s

Chriselle Lim is expanding retail partnerships for her eponymous label.
In September, the superinfluencer teamed with Nordstrom to launch the debut line from The Chriselle Lim Collection, her namesake clothing brand. The collection, inspired by the fall season, was sold in 40 Nordstrom doors and online. On March 21, the sophomore line will arrive at Nordstrom and two new retail partners: Bloomingdale’s and Shopbop.

Chriselle Lim modeling her namesake collection, which enters Bloomingdale’s and Shopbop on March 21. 
Courtesy Image

“[Nordstrom is] one of the best retailers out there, but I felt like I was ready to expand the collection and to get it into more hands,” said Lim. “Nordstrom isn’t everywhere — they’re not in New York. I have a ton of New York followers that have been asking and dying for [the collection], so Bloomingdale’s felt like the right fit. Our international customers, as well, are dying to get the collection and I believe that Shopbop has a great international shopping [experience]. I felt we were ready to expand.”
The forthcoming collection, the theme of which is “blooming,” consists of 28 stockkeeping units — tops, trousers, blazers, shorts and matching sets. There is also a larger offering of dresses, as requested by Lim’s

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The Love Bug Hits Bloomingdale’s

In anticipation of the upcoming Valentine’s Day holiday, Bloomingdale’s is embracing love as the concept for the latest iteration of its rotating pop-up shop, The Carousel @ Bloomingdale’s.
For the shop’s two-month run, the department store has turned to Darcy Miller, founding editor of Martha Stewart Weddings, to create a limited-edition Celebrate Love collection of her own designs as well as a selection of pieces from other companies.
The assortment includes everything from stationery, tabletop and beauty products to candy, accessories and apparel. Key items include embroidered Maison Labiche shirts and a Levi’s jacket and jeans as well as a beauty bag filled with GlamGlow, Bobbi Brown and Becca pieces.

The Bloomingdale’s Carousel pop-up has a love theme this time. 

“Everyone is always looking for the perfect gift, whether for their partner, their family, their friends, their pet or themselves, and this shop is filled with treasures, from a special lucky-in-love journal to a gold tandem bicycle,” Miller said.
Frank Berman, Bloomingdale’s chief marketing officer and executive vice president, said: “The concept of The Carousel is about infusing a new perspective into the Bloomingdale’s assortment. Darcy’s take on celebrating love and the art of gift-giving brings a refreshingly modern twist, which we believe will inspire and

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Natalie Bloomingdale’s The SIL Partners With The Beverly Hills Hotel

Natalie Bloomingdale’s e-commerce site The SIL (which stands for “stuff I love”), a platform for exclusive offerings by independent designers, has teamed with The Beverly Hills Hotel to unveil a holiday capsule collection next month inspired by the landmark property. Launching in one of the redesigned bungalows, the collection will feature ready-to-wear pieces and accessories designed by SIL Shop designers from Paris to San Antonio, Tex.
“For more than a century, The Beverly Hills Hotel has remained a symbol of Hollywood’s Golden Age and Los Angeles’ celebrated lifestyle, with a signature aesthetic that has become recognized around the world,” said Edward Mady, the hotel’s regional director and general manager. “Its iconic design elements serve as inspiration for artists and designers, and this inaugural capsule collection with The SIL is an example of the influence this beloved property continues to have in the fashion world.”
Founded by Bloomingdale last year, The SIL’s own branding was very much inspired by the color palette of The Beverly Hills Hotel, her favorite Los Angeles haunt and that of her late grandmother-in-law, society doyenne Betsy Bloomingdale. A frequent patron of the Polo Lounge, the hotel’s legendary restaurant and bar, the younger Bloomingdale channeled the green and white

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Bloomingdale’s, Native Son Team on Pride Collection

Bloomingdale’s is doing its part to support Pride month.
The retailer has teamed with Emil Wilbekin, founder of Native Son, to create a limited-edition Pride capsule collection. The collection consists of T-shirts and hats that feature Pride-specific graphics with messages of equal rights, self-affirmation and love.  
The items are priced between $ 34 and $ 75 with 10 percent of the proceeds being donated to the Native Son Foundation, an association where the gay male black community can create a safe space for fellowship, celebration and empowerment.  
“Partnering with Bloomingdale’s on this Native Son Pride capsule collection is a brilliant collaboration that amplifies the messaging and mission of inspiration and empowerment for black gay men and the LGBTQ+ community,” Wilbekin said. “It’s about being proud of who we are, acceptance, equality and inclusion in the world, and supporting gender diversity.”
 Bloomingdale’s will host a launch party for the collection at its 59th Street flagship on June 20. Celebrity stylists Ty Hunter and Jerome Lamaar will join Wilbekin a question-and-answer session during the event. 

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R|Label by The Reset to Open 1st Shop-in-Shop at Bloomingdale’s

R|Label by The Reset, the year-old direct-to-consumer apparel line born out of the women’s empowerment digital platform Thereset.com, will debut its first temporary shop-in-shop at Bloomingdale’s in the Westfield San Francisco Centre on May 10. It will be open through mid-July during regular store hours. The effort marks the beginning of several partnerships with the department store to expand brand awareness through the shop-in-shop experience, rather than a stand-alone pop-up.
Certainly the foot traffic, even in challenging retail times, at a department store anchor in a large shopping center, is a boon to the San Francisco-based brand that so far has found its audience in the online world, with no advertising. Testing new brands on its floor could benefit Bloomingdale’s sales, too.
Calling it “the good stuff and nothing but,” founder and chief executive officer Maria Peevey said the pop-up will carry easy silk tops, featherweight sweaters, vegan leather jackets, and blazers and trousers retailing from $ 55 to $ 295. The brand launched last year with a neutral palette of solids and has hewed close to the classics since.
“The brand offers a sophisticated and clean look that is the perfect San Francisco uniform,” noted Catherine Bartels, Bloomingdale’s trade area vice president and San

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Rihanna Takes Center Stage at Bloomingdale’s

Rihanna kept her fans waiting for nearly two hours on Friday at Bloomingdale’s. But no matter. The hard-core Rihanna crowd was happy to sway to her music and mouth every word of every one of her songs played by DJ Pedro. “I’m still in love with you, boy… ” “Time to get schooled,” said the invitation to the launch of the Fenty x Puma by Rihanna fall 2017 collection, which was billed as a pep rally for Fenty U.
Bloomingdale’s second floor — akak Fenty country — was outfitted with a podium that said Fenty U. Props such as bullhorns and pom-poms were strewn about, and about a dozen fans were chosen to sit on benches, like the cheering squad. Given Fenty x Puma items to wear over their clothes by Bloomingdale’s staffers, nobody donned the merchandise, except for the caps.
Asked if this was his scene, Tony Spring, Bloomingdale’s chairman and chief executive officer, said, “This is Rihanna, Fenty and Bloomingdale’s scene. It’s been a good business for us. She has a nice feel for product and style. She’s an icon in the entertainment world and has a true passion for the fashion business. Our culture is influenced by people with

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Bloomingdale’s to Add LVL XIII Label to Men’s Assortment

Bloomingdale’s will be the exclusive retailer for the LVL XIII men’s wear collection from recording artist Jason Derulo and designer Antonio Brown. The urban-skewed line will launch for fall with an in-store event at the 59th Street flagship that is being presented by GQ. Derulo and Brown will make an appearance at the event as well as future events at Bloomingdale’s units in Century City, Calif., on Oct. 8, Lenox Mall in Atlanta on Oct. 12 and Aventura, Fla., on Oct. 18.
Among the pieces that will be carried is the ombré clear-to-black raincoat, which retails starting at $ 400, that Derulo wore in the video for his song “Swalla.” Other items in the initial collection will include a chevron-striped baseball jacket ($ 295), a color-blocked slim jogger pant ($ 250) and a Neoprene sweatshirt ($ 275).
“We are excited about our new partnership with Bloomingdale’s and are ready for the world to see this unique collection in stores across the country. I look forward to seeing my fans and fashion lovers who are looking to express themselves beyond the typical,” said Derulo, who is also an investor in the collection.
“Through everything that I’ve been doing, it’s about building Jason Derulo the brand,” he added. “It’s

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Bloomingdale’s Illustrated 1886 Catalog

Bloomingdale’s Illustrated 1886 Catalog


Famed merchants’ extremely rare catalog depicting about 1,700 products: clothing, housewares, firearms, dry goods, jewelry, more. Invaluable for dating, identifying vintage items. Also, royalty-free graphics for artists, designers.

Price: $
Sold by Kobo (UK)

Bloomingdale’s Celebrates Style Icons in Los Angeles

LA LA LAND: After a brutal winter on the East Coast, Bloomingdale’s executives enjoyed a stylish spring break in Los Angeles. Following last fall’s style icons-themed marketing campaign that featured seven New Yorkers — including Eidos creative director Antonio Ciongoli and restaurateur Michael Chernow, as well as commentary by blogger Michael Williams from A Continuous Lean — the executives celebrated the digital initiative’s L.A. edition on Thursday night with Departures magazine.
“I always appreciated L.A. style, especially casual sportswear,” said Kevin Harter, vice president for men’s fashion direction at Bloomingdale’s. “Guys out here have a good take on individual style. We came in and did some research and found seven guys that were diverse, with different ages and different looks.”
Those diverse men included Toms founder Blake Mycoskie, art curator Franklin Sirmans, stylist Johnny Wujek, actor Manish Dayal, chef Roy Choi, eyewear designer Garrett Leight and TV production head Tom Leach.
After a shopping event at the Bloomingdale’s store in Beverly Center, where Nylon magazine cofounders Marvin and Jaclynn Jarrett dropped by, the party moved to the Palm restaurant in Beverly Hills. Still, the icons didn’t rest on their laurels. Wujek took a break from prepping Katy Perry’s wardrobe for her forthcoming concert

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James Harden Suits Up at Bloomingdale’s

Tony Spring and James Harden

The NBA All-Star brings swag to his Bloomingdale’s/GQ suiting campaign.

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