VALUE ADD: Designer Jenni Kayne has taken a bigger step into the hospitality space with the launch of special gift boxes for guests booking suites at The Epiphany Hotel in downtown Palo Alto.
The California lifestyle company created limited-edition gift boxes that bundles shaving gel, a travel candle, bottle of wine and $ 50 Jenni Kayne gift card. The company’s now year-old boutique in the Stanford Shopping Center is less than a mile from the hotel.
“We think it’s a really nice way to bring the Jenni Kayne lifestyle to life in a hotel and draw people into the [nearby] boutique,” said Jenni Kayne brand marketing manager Samantha Moore. “It’s definitely an initial test and we’re looking to explore other opportunities with hotels.”
The company sees the hotel play as a logical marketing program to generate buzz among locals and visitors of the brand and its relatively new store.
Jenni Kayne gift box for Epiphany Hotel guests staying in suites.
“It’s really a branding and marketing push for us,” Moore said of the deal with Epiphany. “Our largest customer base is in Southern California so being new to the [Bay Area] region, we were looking for creative ways to reach people and get people excited
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