BIG REVEAL: Riccardo Tisci pulled together a multi-generational, multicultural cast of models and photographers for his debut Burberry campaign, which channels the same quiet confidence and refinement of his spring 2019 collection for the British label.
His aim: To communicate the democratic nature of Burberry and create images confident enough to stand on their own.
“The thing that excites me the most about Burberry is how inclusive it is — it appeals to everyone no matter their age, their social standing, their race, their gender,” said Tisci. “So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people, from the millennial to the mature, to the British and to the international.”
Photographers both young and established worked with Tisci to create the campaign images. They included Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow, all of whom shot for the British label for the first time.
Riccardo Tisci’s debut Burberry campaign
“They all have a very different energy, experience and point of view of the world, including British masters of photography and