Global Grassroots Campaign Urges Prada to Stop Using Fur

APPEALING TO PRADA: Trying to turn up the pressure on Prada to adopt a fur-free policy, animal protection activists are banding together to launch an international campaign.
The coordinated effort is timed for the start of New York Fashion Week, which signals the launch of the more unofficial fashion month as buyers, influencers and editors will be off to London, Milan and Paris. Spearheaded by the Fur Free Alliance, a group of 40 animal-protection organizations from 30-plus countries, the initiative calls on supporters to use social media, phone calls and e-mails to reach out to Prada asking the company to stop using fur in its collections. The group is also getting help with outreach from Care2. Their efforts will start in Japan, according to PJ Smith, senior manager of fashion policy for the Humane Society of the U.S.
He said Wednesday via e-mail, “The Fur Free Alliance has been reaching out to Prada’s executive staff and board members since May. We e-mailed executive staff and board members and spoke with a senior vice president in July to let them know about the impending Fur Free Alliance global campaign, and last week we spoke with another member of senior staff from the Milan office.”

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Alex and Ani Lines up 15 ‘Warriors’ for the Eco-Conscious Brand’s First Influencer Campaign

INFLUENCING WARRIOR POSE: Add Alex and Ani to the list of brands that is introducing its first influencer campaign.
Making its debut Sept. 6, the “Warrior of the Soul” initiative will be rolled out on paid and organic social media, e-mail marketing, online retargeting ads and via the eco-conscious brand’s more than 100 retail locations in the U.S. The effort is a major pivot from traditional advertising to influencer marketing — a tool the Rhode Island-based Alex and Ani is employing for the first time.
To try to connect with a range of shoppers, there will be photography and video content spotlighting 15 Warriors from different backgrounds, demographics and locations in the U.S. Each Warrior will have his or her own boutique on Alex and Ani’s e-commerce site. The diversified approach is meant to drive sales to not just what’s trending, but what’s meaningful to these individuals and why.
The video series plays up fearlessness in the face of adversity, as evidenced by Warriors like model, activist and toxic shock syndrome survivor Lauren Wasser. She was filmed running for the first time after her second amputation. All of the influencers tell their stories through signs and symbols in Alex and Ani jewelry. Wasser,

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Lily Aldridge’s New Levi’s Campaign Will Make You Fall in Love with Denim All Over Again

It’s Labor Day weekend, which means your Instagram feed will be flooded with photos of pumpkin spice lattes before you know it. But this year, it’s time to shake up the unofficial uniform of fall (flannels, flannels and more flannels). And Lily Aldridge has the perfect solution: denim on denim on denim!

Aldridge is the new face of Levi’s Made Crafted fall/winter 2018 collection and in addition to modeling all of the line’s cute new styles, she happened to wear the perfect transitional outfit to its launch party.

She teamed a pair of slightly distressed 501 skinny jeans with a tied chambray top, and did the “fashion drape” with a denim jacket (all from the Made Crafted line). It’s a fresh take on the Canadian tuxedo that looks unexpected and ready for fall.

“Made and Crafted is cool because it’s still very much Levi’s; that classic, cool style but a little more fashion-forward, a little more elevated,” Aldridge says about the line. “I’m very much a jeans-and-tee girl but it’s fun to have those daring pieces that can live in your closet forever and elevate your look or add a little something special.”

RELATED: Shop the Jacket That’s Loved by Both Women and Men in Hollywood – for Under $ 100

A few of our favorite pieces throughout the line are those that take a classic style and give it a fresh new twist. There’s a half cable knit, half denim trucker jacket, a pleated skirt that elevates your go-to pencil style and the oversize shirt which was remade into a tunic.

Aldridge says she’s partial to the trucker jacket (pictured above) and the 501 Crop Jeans, but because she’s “very much a jeans and T-shirt girl,” her ambassadorship with Levi’s is a very natural fit — especially given her long history with the brand.

During a chat with the collection’s design director, Nicolle Arbour, Aldridge revealed that during a tour through the Levi’s archives, she found a piece of art her father, artist Alan Aldridge, made for the brand in ’70s.

“I had no idea, I was grateful to you guys to have this special moment. It was something I’ll never forget,” she said.

And her husband, King of Leon singer Caleb Followill, actually recognized Aldridge at Coachella thanks to a Levi’s commercial she did.

“It was the first kind of thing I experienced where people would recognize me like, ‘You’re the girl from the Levi’s commercial,’” and apparently Followill was one of those people. “He found me,” Aldridge confesses. (The two are now expecting their second child.)

Her Levi’s legacy is living on, and inspiring the closets of many.

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Tumi Sets Date for Annual Retail Campaign

Charity, Anyone?: Tumi’s annual retail promotion that supports All Hands & Hearts is slated to run this year from Sept. 13 to Sept. 23. Shoppers enjoy 20 percent off full-price retail items at Tumi stores and at, with 5 percent of total sales earmarked for donation to the charity.
All Hands & Hearts is a nonprofit organization founded by model Petra Nemcova to help rebuild safe and resilient schools in areas hit by natural disasters.
Last year’s event saw Tumi donate $ 400,000 from the customer-sales campaign to the organization, which used the funds to rebuild The Rhodes School of Performing Arts in Houston. The Rhodes School, damaged last year by Hurricane Harvey, is a tuition-free campus that caters primarily to low-income, minority communities.
In addition to the donation, the travel brand helped All Hands & Hearts gather volunteers to work on reconstruction efforts. Tumi also partners with St. Jude Children’s Hospital and Waves for Water.
Nemcova, part of the relief efforts in Houston in the aftermath of Hurricane Harvey, said she heard of the school’s plight from local partners.
“Once we saw firsthand the damage and destruction, we knew we had to find a way to help rebuild the school and were fortunate that our

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‘Miseducation of Cameron Post’ Plans Awards Campaign for Chloe Grace Moretz (EXCLUSIVE)

FilmRise will mount an awards season campaign for “The Miseducation of Cameron Post,” Variety has learned. The indie studio plans to push Chloe Grace Moretz in the lead actress category and seems to believe the star has the best chance of earning some plaudits love. “The Miseducation of Cameron Post” centers on a high school […]



Juicy Couture Pokes Fun at Influencer Culture in New Campaign

Juicy Couture is getting in line with social media standards, tongue-in-cheek.
The brand unveiled today its fall 2018 global campaign: a play on influencer culture that features seven models posing as “influencers.” Photographed in New York City by Stas May, the images include a tag line that reads “paid partnership with Juicy Couture,” as well as the models’ Instagram handles and #JuicyAd.

Nisaa Pouncey in Juicy Couture’s Fall 2018 campaign. 
Courtesy Image

The #JuicyAd campaign pokes fun at influencer culture, specifically how the majority of influencer posts are now paid for by a brand. The models featured are Nisaa Pouncey (@nisaapouncey), Devon Lee Carlson (@devonleecarlson), Ashley Shoemaker (@ashley.shoemakerr), Charlene Almarvez (@charlenealmarvez), Issa Lish (@issallen), Tanya Kizko (@tanyakizko) and @reltubatokad. Their followings range in size from a few thousand to nearly 400,000.

Issa Lish in Juicy Couture’s fall 2018 campaign. 
Courtesy Image

Influencer culture continues to reach new heights. Last week, RewardStyle announced a forthcoming coffee-table book on influencers due out in September. Simultaneously, anti-influencer accounts like Gelcream are emerging, swearing off #SponCon in the process.
Still, data shows that influencers are more powerful than ever, and brands are facing increased competition to work with the top ones. Juicy Couture is the latest to get in on the action —

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Facebook's Sheryl Sandberg reveals details of sophisticated disinformation campaign

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Renzo Rosso Teases Diesel Campaign About Hate

LOVE IT OR HATE IT: Diesel’s Renzo Rosso showed up at the Maison Margiela show on Wednesday wearing a T-shirt that said “Haute Couture” — only with the “u” crossed out so it read “Hate Couture.”
The slogan was a teaser for Diesel’s fall campaign, the label said in a statement given exclusively to WWD. “Diesel’s Haute Couture will be a bold message toward haters worldwide — and an invitation for everyone to step up, face and own the negative messages we receive every day,” it said.
The campaign is a statement against today’s trolling culture, explained Rosso, whose OTB group owns Maison Margiela.
“Diesel is a brand that has always done something, provocative, crazy, with irony, and of course the irony today is to take away the ‘u’ and becoming ‘a’ and doing more to play with the ‘hate,’” he told WWD before the show.
“There’s so much hate on social, so many people want to say ‘bulls–t’ against the others, but today we take the opportunity of haute couture to rebalance with the hate,” he added.
The ads will be revealed on Sept. 1, Rosso said, promising: “This campaign will be a supermagic atomic bomb, something incredible.”
Diesel was so confident of the online reaction

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Millie Bobby Brown quits Twitter after anti-gay campaign

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Kanye West’s New Yeezy Campaign Stars Naked Kim Kardashian Lookalikes

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Gucci Taps Harry Styles for its Fall Men’s Tailoring Ad Campaign

SIGN OF THE TIMES: Harry Styles is the latest addition to the Gucci gang.
The British singer and actor was tapped by the fashion house to front the advertising campaign of its fall 2018 tailoring collection.
Lensed by Glen Luchford with art direction by Christopher Simmonds, the images portray Styles in a fish-and-chip shop in northern London posing with animals including chickens and dogs.
The musician is pictured in a variety of Gucci tailored outfits, combining formal shirt and ties with buttoned-up casual shirts and accessories such as rings, necklaces and brooches.

Harry Styles in Gucci’s men’s tailoring ad campaign. 
Glen Luchford

Looks include a teal checked three-piece suit with bees as decorative motifs; a blue-and-beige macro gingham dressing gown worn as a coat over a pinstripe double-breasted suit, and a grey wool option embellished with patches featuring the insignia of the NY Yankees baseball team. Moccassins, sandals and sneakers complete the outfits.

Harry Styles in Gucci’s men’s tailoring ad campaign. 
Glen Luchford

Flanking the images, a short clip also directed by Luchford shows the musician heading to the local chippy with his pet chicken and queuing to order some food.
Previewed on Gucci’s Instagram account, the campaign breaks this month across all media.
The musician’s predecessors in the role included

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Dia & Co. Trying to Shatter Stereotypes With Campaign, Activewear

WORKING IT OUT: Striving to make fitness more appealing and inclusive to all women, Dia & Co. is launching the #FitToThrive initiative.
The company’s three-tiered approach includes the launch of plus-size activewear. That assortment will include the first retail partnership with Day/Won by Candice Huffine and the exclusive debut of EleVen by Venus Williams in plus sizes. “I’m passionate about fitness, wellness and an active lifestyle, and I’m super focused on making fitness inclusive for all,” Williams said in a statement.
With an estimated 67 percent of the female population wearing a size 14 or larger, the company is trying to “expose the toxic elements of fitness culture and make strides toward a positive, inclusive and representative fitness community,” according to a Dia & Co. statement.
There will also be a digital and social ad campaign that will include newspaper placement in Los Angeles, Atlanta, Miami, Houston, Baltimore, Seattle, Indianapolis and Omaha, Neb. The ads will play up the individual stories of Team USA athlete Shelbi Vaughan, viral dancing sensation Lizzy Howell, TheCurvyCon cofounder CeCe Olisa and editor-advocate Maddy Jones.
Thirdly, Dia & Co. will introduce interactive digital content led by “Big Fit Girl” author Louise Green and in-person activations will be set up through

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BAFTA stars back Time’s Up campaign

The issues of inequality and sexual harassment have been brought to the fore this awards season following the Harvey Weinstein scandal.
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Gucci Taps Tippi Hedren for Timepieces and Jewelry Campaign

EXTENDED FAMILY: After making Dakota Johnson one of his muses and the face of the Gucci Bloom fragrance, Gucci’s creative director Alessandro Michele tapped Johnson’s grandmother Tippi Hedren to star in the label’s new timepieces and jewelry advertising campaign.
In the images, the Hitchcock actress appears as a mysterious fortune teller. Set in Los Angeles, in a richly decorated interior embellished with gold chairs, silk table cloths, crystals and candles, the campaign portrays Hedren practicing the arts of palmistry and crystal ball reading for fellow models Victoria Schons, Emily Unkles, Tom Atton Moore and Tex Santos-Shaw.

Gucci timepieces and jewelry ad campaign. 
Colin Dodgson

Shot by Colin Dodgson, the ad images are also flanked by a short video, which includes close-ups of the Gucci Ouroboros, GG Running and Le Marché des Merveilles fine jewelry collections and the G-Frame and G-Timeless timepieces, among others.

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Melania Trump Called Out For Anti-Bullying Campaign That Ignores Her Husband’s Actions

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Lascana Taps Alessandra Ambrosio for Spring Campaign

Lascana, the third-most popular lingerie brand in Germany that was founded in 2006, is targeting the U.S. market in a big way.
For its spring campaign — which the company is calling a “self-happiness” inititative — Lascana has tapped Alessandra Ambrosio, in the hopes of appealing to a broader consumer base.
The campaign footage will be integrated in all digital channels from performance and e-mail marketing to social media and Ambrosio will be featured in one of Lascana’s summer catalogues that will be distributed in the U.S. She will also star in a TV commercial that will air in the U.S. and Europe.
“Alessandra was a perfect match for this campaign,” said Sarah Rissen, head of marketing at Lascana. “She is an independent and very successful woman and shows that you can be successful and sexy at the same time. She can handle her private life being a mother and at the same time have a career. The campaign stands for self-happiness and Alessandra is a great testimonial for that since her motto, #alwaysonvacation, fits perfectly with that.”
Currently, Lascana has an e-commerce site that ships to the U.S. and uses targeted catalogue mailings to increase brand awareness. The multibrand concept, which is owned by

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‘I Love Linen’ Campaign Lands in London

NATURE CALLS: After cutting a swathe through Paris and Milan in past years, the I Love Linen campaign has landed in London against a backdrop of ecological and sustainability-focused events and initiatives in the British capital. The French designer Philippe Nigro and CELC, The European Confederation of Flax and Hemp, are looking to raise linen’s profile as an environmentally friendly fabric. The campaign has already confirmed collaborations with 40 brands and retailers including Vivienne Westwood, The White Company, Max Mara and L.K. Bennett, across 200 locations in the UK.
John Lewis in Oxford Circus is promoting the campaign, which coincides with V&A’s Fashioned From Nature exhibition, which opened last week and runs through January, and Fashion Revolution Week, an annual initiative that marks the anniversary of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured. Fashion Revolution is a not-for-profit global movement that campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the supply chain.
“Linen has become an identifiable symbol for quality products, and a reaction to the epidemic of disposability. As a designer, when using specific materials it has become essential not to cheat, to look

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Ray-Ban Once Again Taps Steven Klein for Ad Campaign

Luxottica’s Ray-Ban has tapped Steven Klein to lense their spring ad campaign.
The 2018 campaign, shot on location in Marfa, Tex., is made up of four images, each embodying a different Ray-Ban style and is a continuation of the 2017 campaign, also shot by Klein.
While the 2017 campaign’s inspiration was about people leaving their life behind, “the new campaign is about freedom and letting go,” Klein explained. “Living in turbulent times, one of the things that evokes that for many people is a road trip. This campaign represents that no matter what hardships come your way, you can be an individual, go on your own path and experience fun, optimism, creativity, love…everybody’s looking for their own personal freedom.”
The new assortment consists of three sun options — the marshal, wayfarer blaze and aviator evolve — as well as one optical option — the hexagonal. Each gets their own narrative under Klein’s direction, “a musician and an artist; a young female film director; a social activist, and a young Jack Kerouac.”
The updated range is available on and retails from $ 163 to $ 188. The campaign launches today first on and then on the brand’s social channels.

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Facebook suspends AIQ data firm used by Vote Leave in Brexit campaign

AIQ, which denies links to Cambridge Analytica, may have improperly received users’ data, Facebook says.
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Zendaya Reveals her Favorite Looks from her New Boohoo Campaign

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Kaia Gerber Stars in Debut Campaign for Chanel

ON THE RISE: Kaia Gerber’s ascension continues. The rising model just got a starring role in her first campaign for Chanel, for the house’s spring 2018 handbag campaign.
Gerber features in a series of images shot by Karl Lagerfeld in Gabrielle Chanel’s former apartment, lounging on a suede sofa that belonged to the iconic designer.

Kaia Gerber features in Chanel’s spring 2018 handbag campaign 
Karl Lagerfeld

The 16 year-old daughter of Cindy Crawford and Rande Gerber, who has three million followers on Instagram, has quickly carved her place as the muse of the moment. She has also worked on a capsule collection of ready-to-wear and accessories for Karl Lagerfeld’s namesake brand, as reported, that will hit stores in the fall.
For her debut runway season last fall, she walked 18 runways, including opening the Chanel spring 2018 ready-to-wear show.

Kaia Gerber at the Chanel RTW Spring 2018 show 

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Fashion for Conservation Debuts Campaign to Protect Amazon Rainforest

Fashion for Conservation presented two collections during London Fashion Week that were inspired by the Amazonian rain forest to raise awareness about the damaged ecosystem. Each collection featured zero waste and included materials from end of bolt textiles from interior design companies and upcycled pieces from donated clothes.
Kent-based designer Kalikas Armour opened the Rainforest Runway show with a collection inspired by the indigenous tribes who are living, and subsequently suffering, within the rain forest as the ecosystem declines. He sourced ethically made fabrics from around Europe and produced the one-off pieces in his studio. The black and gold collection was focused on eveningwear including shimmery gowns in varying lengths, sweeping opera coats and sequined suits with gold floral motifs.
Houston-based designer René Garza for the Magpies & Peacocks nonprofit design house utilized off-cuts and end of bolt textiles and discarded clothes and tablecloths and gave them a new life as beautifully draped dresses — some were long and fluid while others were nipped at the waist or featured plissé detailing. The show closed with a billowing yellow gown that started life as a tablecloth.
Celebratory cocktails followed the show, where Fashion for Conservation raised funds for Hoja Nueva, a non-profit organization that

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J.W. Anderson Asks Public to Create Spring/Summer 2018 Brand Campaign

ME, TOO: Jonathan Anderson is taking a collaborative approach to his spring/summer 2018 ad campaign, asking members of the public to submit pictures so that he can promote future imagery – and image-makers – with the slogan Your picture/Our future.
“By asking for submissions in this way, it really feels like the right way
 to find new imagery. We have taken a chance on image-makers in the past, and we decided to do it in an even bigger way now,” the designer said, adding that he wants to help emerging talent along.
“I felt as if we were given a chance. We were all young, new and coming through together, particularly when we launched our campaigns. It felt right to give somebody else that opportunity. Fundamentally, it is about talent giving a chance to talent —this is something I really believe in.”
He said the aim is to “galvanize a new generation of image-makers—aged 18-30—and to help one of them develop a distinct voice in the forthcoming campaign.”
Anderson, the label’s founder and creative director, is working with Benjamin Bruno, the brand’s creative consultant and M/M (Paris), who usually work with Anderson on his campaigns.
Anderson also plans to curate the submissions for a show

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Dua Lipa, Playboi Carti and Nick Young Cast in Adidas Originals Campaign

Adidas Originals has commissioned a short film for its spring 2018 campaign by French director Manu Cossu, cast with 10 new “creators.” They include singer/song writer Dua Lipa, model/fashion designer Adrianne Ho, professional skateboarder Miles Silva, rapper Playboi Carti, NBA player Nick Young, hip-hop artist A$ AP Ferg, actor and singer Lu Han, soccer player Marcelo Vieira, producer Kaytranada and soccer player and DJ Florencia Galarza.
The title of the campaign is “Original Is Never Finished,” based on the concept that complacency is the death of creativity and inspired by the pre-animation technique of zoetrope. A spokesperson for Adidas said that the cast was chosen to target a new generation of Adidas consumers, specifically the “slash” generation, which is why most of them have professional hyphenates, some more tenuous than others. For example, A$ AP Ferg is listed as a hip-hop artist/sneakerhead.
The campaign gives an overview of the entire season of Adidas Originals product, such as Adicolor apparel, the Action Sports skateboarding City Cup sneaker, the Crazy sneaker and the NMD sneaker. The film will launch Jan. 25.

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Campaign sues Google on behalf of 5.4m Britons

Google is facing legal action launched on behalf of 5.4 million people in England and Wales over allegations it unlawfully collected their personal data.
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Colette Jewelry Taps Georgia Fowler for Instagram Campaign

Los Angeles-based fine-jewelry brand Colette this week will debut #ColetteWoman, a digital and Instagram campaign featuring two-time Victoria’s Secret runway model Georgia Fowler wearing the brand’s holiday and signature pieces.
Fowler, who has 408,000 followers on the social media platform, will be the brand’s first official face, representing the ideal Colette woman.
“I first discovered Georgia on Instagram,” designer Colette Steckel said, “where I followed her travels around the world and was instantly drawn to her ‘joie de vivre,’ warmth and cool sense of style. A serendipitous run-in in Paris last season sealed the deal for both of us; it was meant to be.”
Steckel described the #ColetteWoman as “a woman of the world, shaped by her diverse experiences. She’s fearless, independent and finds beauty in all of her encounters.” It was important to Steckel to find a woman who would resonate with her creative influences, many of which stem from her French-Mexican heritage and extensive travels. To celebrate the launch, she’s inviting friends, fans and collectors to share how they identify with Georgia and the #ColetteWoman, using the hashtag.
Photographed by Felisha Tolentino with makeup by Spencer Barnes and hair by Amber Rose, the campaign also signifies an overhaul of Colette’s digital strategy.

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Dior Homme Taps Patrick Demarchelier for Capsule Ad Campaign

Patrick Demarchelier is behind the new, moody campaign for Kris Van Assche’s slinky Black Carpet spring 2018 collection for Dior Homme.
The photographer, who’s a frequent Dior collaborator, took cues from the strictly black and white color palette for the collection in his shots of stern, but fine-featured young men in a capsule collection of sharp evening looks.
The noir-heavy photos more than show off the louche tailoring of the collection — black layers of a mock turtleneck, dress shirt, tie and jacket are barely decipherable and most of the photos are half-shrouded in shadow — but Van Assche’s wish to reinterpret formalwear is apparent. He’s dubbed the collection “Black Carpet.”
“The idea of the Black Carpet was to convey the energy and rebel attitude of the runway collection in a capsule collection of eveningwear, while playing with the embellishment codes and the know-how of Dior, reworking the evening suit by pushing it in a more extreme interpretation,” Van Assche said.

Dior Homme spring 2018 capsule campaign by Patrick Demarchelier. 

The campaign is a departure from Dior’s spring 2017 men’s ads featuring the likes of Boy George and A$ AP Rocky, which showed more personalized styling and pops of color, as did the brand’s fall

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Benetton Taps Oliviero Toscani for New Communication Campaign

THE A-TEAM: Benetton is once again teaming with Oliviero Toscani on a communication campaign that is expected to bow on Dec. 1. The Italian fashion company is thus renewing a collaboration with the photographer that made history in the Eighties and Nineties for its controversial photos and campaigns that shines a light on issues such as the death penalty, AIDS, racism and homosexuality. His explicit and transgressive campaigns for United Colors of Benetton included images of a sensual kiss between a priest and a nun or a black horse mounting a white one, for example.
While Luciano Benetton no longer has an operative role within the family-owned company, it is understood he has played a significant part in reigniting the collaboration with Toscani, posting on Facebook a photo of himself and the photographer with the caption, “I think it is the right time to start having fun.” The group has been revamping its operations, cleaning up its network of stores, refurbishing, streamlining and refocusing its product offer in a bid to further develop the United Colors of Benetton brand.

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Gwent Single Player Campaign Delayed to 2018

Gwent’s single player campaign has been delayed to next year.

Developer CD Projekt RED announced the news today, saying it needs more time to work on the campaign’s increased scope. As such, the story-driven mode, called Thronebreaker, will no longer launch this holiday season as originally planned.

“Shifting release windows is always something we approach seriously, however, we’ll never hesitate to do it if we feel you’ll get a better game as a result,” Marcin Iwiński said, co-founder of CD Projekt RED.

Additionally, with Gwent coming out of beta in 2018, the game will be getting a lot more multiplayer updates next year more frequently. Players can expect content additions like cards, challenges, vanity items, game patches, and balance tweaks.

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Gucci Unveils Gift Giving Campaign for Holiday Season

HAPPY NEW GUCCI: Gucci is embracing the holiday season by unveiling its latest Gift Giving product selection and campaign, which will be extensively supported by digital activities.
Spanning many categories – ranging from T-shirts and footwear to handbags, jewelry, children’s wear and even porcelain items – the product selection is at the core of a new art book released by the house in collaboration with Spanish artist Ignasi Monreal.
Monreal designed a series of digitally-created artworks incorporating Gucci products and developing a narrative inspired by the story of the fall of Icarus.
“Icarus fascinates me because of his story, which could be read a bit like a mantra,” said Monreal.
“If you fly too close to the sun, you’re going to get burned. If you fly too low, you’re going to drown in the sea. It feels quite bluntly obvious, but I find it quite timeless, and reassuring. You have to find the middle point to land on the other side,” he continued, pointing at the “tricky human condition.” The artist also defined the mythological character as “very romantic and of course symbolic of everything young and pretty. Very East London.”
Illustrations in the book include belt-bags encircling a classical statue, small leather goods set in a contemporary, Renaissance-inspired

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Kenzo Taps Three Young Filmmakers for Season Zero Campaign

LIGHTS, CAMERA, ACTION: Kenzo’s Carol Lim and Humberto Leon are known for their experimental approach to campaign films.
This season, for the launch of their Kenzo Season Zero collection, the design duo embarked on an adventure with three young filmmakers – Mati Diop, Baptist Penetticobra and Eduardo Williams – whose work they felt encapsulates the theme of the season: “a singular relationship with the world.” Their brief: “How do we inhabit Earth today in 2017?”
Described in a press release from the house as “mixed, expatriated, nomads,” Williams hails from Argentina, Diop is French and Penetticobra is French but L.A.-based.
Williams’ work, “Tzzd,” follows the dream of an elf who nods off in the metro in Buenos Aires, winding through three countries and two continents and moving from cool to warm colors, with locations ranging from a Buenos Aires fruit and vegetable shop to a dark cave.
Diop’s film, “Olympus,” captures her brother, model Gard Diop, bicycling through Paris in moonlight, and Penetticobra’s “Untitled (Juice),” presented in a vertical format, stars Karmesha Clark playing a modern-day, black Mona Lisa rapping about orange juice.
The films can be viewed on international streaming platform, ending Nov. 9.
Showcasing both emerging and established filmmakers, the platform, which presents

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Original Penguin Taps Band AJR for Spring 2018 Campaign

Men’s wear brand Original Penguin has tapped New York-based indie band AJR for its spring campaign, to be released in February of next year. Brothers Adam, Jack and Ryan Met were in Los Angeles this week to shoot the campaign as well as the music video for their single “Come Hang Out,” off their new album “The Click,” a version of which will also serve as the video campaign for OP’s spring collection.

Adam, Jack and Ryan Met of AJR. 
Jim Metzger

“The shoot is some performance and some facial expressions, sort of like acting,” said Jack Met, explaining the concept of the video. “We are at a crazy party, but we are so busy performing that we don’t really notice the party going on around us,” he said.
Adam Met explained that it’s their first time linking with a fashion brand. “Original Penguin has great style, great simplicity and a throwback vibe that mirrors our style as a band. I also like the juxtapositions in the line, like a Seventies print shirt with Nineties pants. It’s sort of our like our music, a post-modern mix.”
The band of brothers, who have been playing together for 12 years, got their start as street performers in

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The Outnet Toasts Campaign With Amber Valletta in L.A.

The Outnet’s executive vice president Andres Sosa welcomed Amber Valletta to the family at a dinner at Jean-Georges Beverly Hills on Thursday night. The supermodel appears as the first “face” for the online retailer, part of the Yoox Net-a-porter Group, in its fall digital campaign alongside pal Missy Rayder.
“We’ve never pictured a personality in any of our campaigns before, and we thought Amber was the perfect person to bring it to life,” Sosa said. The small gathering included some of Valletta’s oldest friends, Jaime King, Crystal Lourd, Rosetta Getty, Ross Cassidy, Jennifer Meyer, Shiva Rose and Cameron Silver. Also in the mix were Erica Pelosini, Carlos Lopez, Brigette Romanek, Elsa Dahan and Shea Marie.
Valletta wore a Saint Laurent sequin sheath and smoking jacket, part of The Outnet’s discounted high-fashion offerings. Some guests found it hard to believe that she’s a mother of a 17-year-old son. “It was his birthday yesterday, and we went car shopping,” Valletta said. She agreed to let him get a pickup truck, she said, “because it’s sturdy and safe.”
“Teenagers can be a handful” said Getty, who has two. “I’m trying to negotiate with my daughter right now, because she’s trying to stay out past her curfew.

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Milano on #MeToo campaign: This is your time

Alyssa Milano says the millions of women worldwide who have shared their allegations of sexual abuse and harassment are going to continue being vocal, as she urged them “let’s fix this problem”.
Entertainment News – Latest Celebrity & Showbiz News | Sky News


Quit smoking campaign Stoptober backs e-cigs for first time

Stoptober promotes vaping for the first time, as studies suggest a record for successful quit attempts.
BBC News – Health

Trè Samuels, The Onyx Violins Appear in Nautica for Urban Outfitters Campaign

Nautica is teaming with Urban Outfitters once again.
The brand has partnered with the youth retailer to create its third capsule collection. The eight-piece assortment includes graphic T-shirts, striped shirts, logo pants, an allover printed hoodie, a V-neck sweater, a hat and a reversible jacket. The collection retails from $ 28 to $ 149.
To promote the line, Nautica and Urban Outfitters tapped model Trè Samuels and musical duo The Onyx Violins to front the campaign.
The line launches today within Urban Outfitters stores and on its e-commerce site.
More from WWD:
Nautica Continues Its Partnership With Lil Yachty
Lil Yachty Named a Creative Designer at Nautica
The Lil Yachty Collection by Nautica Holiday 2017

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NFL’s New Marketing Campaign Channels Hollywood Blockbusters

The NFL is taking a page from Hollywood in unveiling its new multi-platform brand campaign to welcome in football season. Complete with commercials, movie-style posters and the tagline “Let the Show Begin,” the NFL is honing in its consistently above-average television ratings and modeling its campaign to match the fanfare of suspenseful blockbuster trailers. “When… Read more »



L’Oréal Paris and Balmain Paris Unveil Lipstick Ad Campaign

GIVING LIP: L’Oréal Paris and Balmain Paris today unveiled the advertising campaign for their soon-to-launch capsule collection of lipsticks.
Embodying the ‘Balmain army’ attitude, in the campaign, lensed by Nico Bustos, Balmain creative director Olivier Rousteing is captured storming across a Paris rooftop at dawn – the Eiffel Tower on the horizon – flanked by 12 models of different origins and backgrounds including Lara Stone, Neelam Gill, and Alexina Graham. They each sport a different Balmain look offset by lipsticks from the line.
According to a joint statement released by the brands on Monday, the casting is meant to reflect “three tribes of L’Oréal Paris and Balmain Paris femininity,” much like the line’s Rock, Couture and Glamazone themes, each housing four shades designed to suit a range of complexions and send “a message of beauty in diversity and female empowerment.”
Ysaunny Brito, Soo Joo Park, Doutzen Kroes model what is termed as the star shades from each of the groups. The 12 lipsticks stand in line at the bottom of the image, topped with the tagline, ‘United, We are Invincible.’
As reported the line, due launch in early September in select points of sale where L’Oréal Paris is already carried, marks the first foray into beauty

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Hailey Baldwin and Stormzy Front Adidas and JD Sports EQT Campaign

SPORTY STRIPES: Hailey Baldwin and rapper Michael Ebenazer Kwadjo Omari Owuo Jr. — better known as Stormzy — have been tapped by Adidas and JD Sports to star in the fall 2017 EQT campaign. EQT is part of the Adidas Equipment range that was launched in the Nineties for runners.
Baldwin’s campaign was shot by Bella Newman in Los Angeles while Reto Schimd photographed Stormzy in London. Baldwin and Stormzy were both wearing Adidas Originals gear. Baldwin is pictured wearing 3-Stripes high-neck crop top, California T-Shirt, 3-Stripes leggings and the chevron sweatshirt with Adidas Originals EQT Racing ADV sneakers.
Baldwin said she liked EQT’s mix of Nineties style and modern street-led aesthetic. “It brings a throwback element to your look but with a super modern interpretation,” Baldwin said. “I’m all about off-duty style and the EQT is super versatile.”
Meanwhile, Stormzy is pictured wearing a California T-shirt and a zip hoodie with Adidas Originals EQT Support 93/17 trainers. “I grew up wearing Adidas and copping new clothes from JD Sports, so they both hold a lot of meaning for me,” the musician said.
The campaign will run in JD Stores across the U.K., Ireland and Europe and on the JD web site.

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Hudson Jeans to Unveil Kaia Gerber Campaign, Tie-Up With Baja East

Los Angeles-based premium denim label Hudson Jeans is ramping up its marketing efforts with a new ad campaign and an emerging designer collaboration. The fall 2017 ads, set to launch today, feature rising model and Cindy Crawford mini-me Kaia Gerber and Gabriel Day-Lewis, son of Oscar-winning actor Daniel Day-Lewis, along with French actress Isabelle Adjani. Photographed by Patrick Demarchelier under the art direction of David Lipman, the ads will break across multiple media outlets digitally throughout the season.
Gerber is the face of Marc Jacobs’ Daisy fragrance and Day-Lewis made his modeling debut on the Chanel runway in 2015 with Julianne Moore on his arm. He is also a singer, under the name Gabriel-Kane, just like his Instagram handle. Day-Lewis also made a splash at the last Met Gala, clad in Topman and posing with fellow models Jordan Barrett and Presley Gerber.

Gabriel Day-Lewis in Hudson’t fall campaign, photographed by Patrick Demarchelier. 

In addition, the brand will unveil its first collaboration, Hudson x Baja East, a capsule that combines Baja East’s signature androgynous streetwear and tropical prints with Hudson’s denim range. The pieces will make their debut at the Baja East show on Sept. 12 during New York Fashion Week, and will mark

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Robert B. Martin Jr. Plans Unconventional SAG-AFTRA Presidency Campaign

Robert B. Martin, Jr., is running for the SAG-AFTRA presidency in an unusual campaign — no endorsements, no fundraising, no attacks on other candidates, and no position on the contract ratification. His most notable roles were as the first teenager to be “call blocked” in a national ad campaign and as Billy Hillbilly in 1999’s… Read more »



Reed Krakoff’s Previews Tiffany & Co. Vision With Fall 2017 Campaign

Tiffany & Co. is undergoing a revamp. As has been well documented, chief artistic officer Reed Krakoff has been tasked with helping to get the American jeweler — which has struggled to lure young consumers — back on the growth track. Today, Krakoff and the Tiffany team will unveil a glimpse of his vision for the brand with the company’s fall 2017 advertising campaign. Or as a spokesperson described it, “Krakoff’s first creative expression for the house.” His first homeware and accessories designs for Tiffany are due to be unveiled this fall, while his first jewelry collections are not expected until 2018.
Talent featured in the campaign includes Zoë Kravitz, Janelle Monáe, St. Vincent, David Hallberg, Elle Fanning and Cameron Russell — all photographed by Inez van Lamsweerde and Vinoodh Matadin.
Imagery is expected to run in the September issues of select print publications, as well as on Tiffany’s web site and social media channels.
Said Krakoff in a statement: The “‘There’s Only One’ [campaign] is a celebration of self-expression and embodies the spirit of Tiffany. The narrative is told through six individuals who are empowered, intelligent and unafraid to express themselves, each with their own unique talent and personal style.”
Krakoff told WWD in March

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Cole Haan Enlists Justin Peck to ‘Choreograph’ New York City Ballet Campaign

Dancers from the New York City Ballet, along with company choreographer-in-residence Justin Peck, are lending an animated touch to Cole Haan’s newest campaign.
Peck, flanked by corps de ballet member Gretchen Smith and principal dancers Amar Ramasar, Megan Fairchild and Sara Mearns, leap and bound in branded GIFs and still images — portraying the brand’s Grand Evolution, Grand Motion and Studio Grand collections.
Cole Haan has worked with Smith, Fairchild and Mearns since 2014. The campaign marks its first partnerships with Peck and Ramasar.
Peck noted that the GIF medium proved challenging to choreograph. “It was a little tricky, especially the shots that involved all five of us — it was a really great challenge. The GIFs are super fun to make, we ended up kind of learning as we went because GIFs have very short windows of time to display movement. We had to find the right pacing of movement so it looked fluid and coherent.”
The choreographer is in Saratoga Springs, N.Y., for the company’s annual residency at the Saratoga Performing Arts Center. This summer he will spend time in San Francisco to work with the San Francisco Ballet while also workshopping movements for the Broadway revival of “Carousel.”
For Ramasar, the Cole

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Loro Piana Introduces New Green Storm System, Launches New Ad Campaign for Tasmanian Fabric

MILAN — Loro Piana has embarked on a greener journey. The Italian luxury company, which makes fabrics for its own use and supplies high-end garment manufacturers, will present the new Green Storm System treatment at the upcoming edition of Milano Unica running here July 11 to 13.
The Green Storm System is the eco-friendly update of the existing Storm System treatment, which the company has applied to all its natural fabrics since 1994 to create waterproof and wind-resistant items.
The new treatment consists of a hydrophilic and osmotic membrane, applied to the reverse side of a fabric and created using a special polyurethane made from 50 percent renewable plant resources and castor oil, in particular. The result is a thin and breathable membrane that provides additional stretch and a softer feel to Storm System’s usual performance.
The Green Storm System is completed by the surface Rain System. Launched last February, the Rain System is used in combination with the membrane and increases the effectiveness of the waterproofing created by the Storm System by forming an invisible barrier around each fiber to protect it from dust, dirt and liquid stains. The Rain System treatment is also eco-friendly, with more than 60 percent of its components coming

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Iceland Inspires Alexander McQueen’s Fall 2017 Campaign

ICY HOT: Alexander McQueen’s fall campaign trail led to Iceland, where Jamie Hawkesworth photographed Rianne Von Rompaey. There are rugged black-and-white shots against the Icelandic landscape and contrasting warm, interior shots in saturated color. The collection was inspired by Cornwall and, in particular, the works of the 20th-century sculptor Barbara Hepworth, whose studio was in St. Ives.
Alexander McQueen creative director Sarah Burton worked alongside the stylist Camilla Nickerson and creative agency M/M Paris on the campaign that will break in the biannual title Love, which lands on newsstands later this month.
The great outdoors is becoming something of a theme for McQueen campaigns: For fall-winter 2016, Hawkesworth braved the wind-chilled Scottish terrain for a spare and dramatic shoot, while for spring 2017 he and Burton took to the beaches off the northwest African coast.
At the time of the last campaign launch, McQueen said Burton and the photographer shared “a mutual love for British nature and wildlife.”

<strong>The Alexander McQueen Fall 2017 Campaign</strong> 
Courtesy Photo

RELATED STORY: Alexander McQueen Inhales the Sea Air for Spring 2017 Ads >>

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NYDJ Casts Fall Campaign From Open Call

NYDJ, which prides itself on offering jeans that fit every woman, took that message straight to consumers. Over the course of three weeks in April, the company visited three malls — Fashion Valley in San Diego; Mall of America in Bloomington, Minn., and Roosevelt Field in Garden City, N.Y. — in search of women to appear in its fall ad campaign, which launches Tuesday.
The company staged an open casting call with mini-makeovers, hair touch-ups and fittings, and then photographed each of the women in the NYDJ jeans. Over 300 women participated in the three cities.
“We didn’t set out looking for models at all,” said Kate Foster, executive vice president and chief marketing officer of NYDJ. “What we were really inspired by was that magic moment that occurs every day in dressing rooms of stores that carry NYDJ, when a woman slips on her jeans she has a positive emotional reaction to finding her perfect fit. We felt like we had an opportunity to build an entire campaign around that magic moment, so we decided to take the show on the road. What we saw was far better than we expected.”
Mothers and daughters and groups of friends showed up to have

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Susan Sarandon Stars in new Mercedes-Benz Fashion Campaign

CHAPTER TWO: The  Mercedes-Benz #mbcollective campaign is going into its second chapter, with Susan Sarandon moving into the Generation Now driver’s seat occupied by M.I.A. last season. On Wednesday the actress was in Berlin to officially launch the car maker’s new emotionally and electrically charged fashion campaign during Mercedes-Benz Fashion Week Berlin, joined by her chosen Generation Next protégé, documentary film maker and RYOT co-founder Bryn Mooser, and the campaign’s photographer and film maker, Luke Gilford.  As for the automotive link, it’s Concept EQ, which stands for electric intelligence and is the new electrically powered car brand being developed by Mercedes-Benz. Also on hand were four of the five young designers of Mercedes’ International Designer Exchange who are another creative part of the #mbcollective : William Fan, Ran Fan, Anna October, Steven Tai and Xiao Li.
At an exclusive but extremely congenial dinner at Soho House, Sarandon quipped, “I’m thrilled they considered me Generation Now not Past.” She added that in talking to Mercedes, “it was clear they are forward thinking, which seduced me.” But basically, Sarandon talked to the guests about the issues which engage and move her: her experiences in Lesbos last year talking to and filming refugees to

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Selena Gomez’s First Coach Campaign Photos Are Here

ESC: Selena Gomez, CoachIt looks like Selena Gomez can’t keep her hands–or her love for Coach–to herself.
Although the 24-year-old megastar didn’t officially make her debut as the face of the brand…

E! Online (US) – Fashion Police

Special Tip Update!

FX Launches Covert Emmy Promotional Campaign for ‘The Americans’

FX has launched an appropriately covert campaign to push “The Americans” for Emmy Awards consideration. “The Americans” revolves around a married couple in Washington, D.C. who are long-embedded spies for their native Soviet Union. FX has taken digital and print ads in the Sunday editions of the New York Times, Washington Post and Los Angeles… Read more »



‘Cash for hacks’ crowd-funding campaign abandoned

Security researchers cancel plans to buy undetected software security vulnerabilities from hackers.
BBC News – Technology


Arcade Fire in guerrilla campaign for new album

Arcade Fire has been conducting a guerrilla-style marketing campaign to tease the release of their next album.
Entertainment News – Latest Celebrity & Showbiz News | Sky News


Rosie Huntington-Whiteley and Priyanka Chopra Star in Nirav Modi’s New Campaign

Priyanka Chopra and Rosie Huntington-Whiteley are the faces of Nirav Modi’s latest global ad campaign. The luxury jewelry brand and diamantaire turned to Chopra, an Indian actress and former winner of the Miss World title, and the British actress-slash-model Huntington-Whiteley for the cultures they represent as well as, of course, looks that are only enhanced by the sparkle of diamonds.
“Internationally acclaimed Indian actress, Priyanka Chopra and English actress and model Rosie Huntington-Whiteley, represent a confluence of East and West, and reflect our ethos of marrying India’s intimate, deep-rooted relationship and know-how of jewelry with a Western sensibility,” Nirav Modi said. 

Priyanka Chopra for Nirav Modi. 

Both Chopra, the Bollywood actress and lead of the ABC show “Quantico” who was recently appointed brand ambassador for the company, and Huntington-Whiteley, the model and star of the “Transformer” franchise, have appeared in campaigns for the brand in the past.  
The campaign was photographed by Patrick Demarchelier and “echoes the essence of a woman and brings out her strength and beauty,” Modi said. It features Chopra and Huntington-Whitely in black-and-white, adorned with jewelry shown in color meant to show the “coming together of classic and contemporary,” according to Modi.
Read more:
Rosie Huntington-Whiteley on Food, Footwear and Fashion Pals Olivier and

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Hailee Steinfeld Fronts Mission Campaign

Mission has tapped Hailee Steinfeld to help promote its new VaporActive apparel line.
The 20-year-old singer and actress will appear in Mission’s ad campaign and serve as a brand ambassador for the collection, which launched in March. According to Josh Shaw, Mission’s founder and chief executive officer, Steinfeld, who got her big break at 13 in “True Grit,” aligned perfectly with the brand.
“We probably spent a year and a half researching who would be the best person to partner with. We looked to hardcore athletes in individual sports, team sports, singers and actresses,” Shaw said. “Hailee’s approach to life and how she has succeeded at such an early age connects with our DNA as a brand and a company.”
Steinfeld joins Dwyane Wade, Serena Williams, Reggie Bush and more who not only promote Mission’s products but are equity owners. She wore the VaporActive sports bra, compression shorts and HydroActive Max Cooling towel in her new music video for “Most Girls.”

“I love the fact that I don’t have to compromise style and comfort in order to capitalize on the benefits of cutting-edge temperature technologies in my workout attire,” Steinfeld said. “I’ve grown up in an innovation generation where speed, style and science work together seamlessly, and

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Maddie Peterson, P Money, CJ Hendry Help Lululemon Debut Global Campaign

IT’S A STRETCH: For its first global ad campaign, Lululemon is highlighting seven very different individuals from different ports of call.
Whether a case of lucky timing or a strategic move, the international reach is fitting for a company that is now being scrutinized by private equity firms. Regardless if the company is sold, Lululemon executives have been on the march to seek out new ports of call since its leggings and other ath-leisure looks are well-entrenched in the American market.
Perhaps with that in mind, the new “This Is Yoga” campaign was shot in such locales as Vancouver, Beijing, Mexico City and London as well as Los Angeles and New York. Out-of-home campaign elements will appear in L.A., New York, Toronto, Vancouver, London and Shanghai markets. Vice’s global agency Virtue Worldwide cooked up the campaign, which will focus on the idea of living a purposeful life rooted in the values of yoga, according to Duke Stump, Lululemon’s executive vice president of Brand + Community.
Olympic volleyball player Kerri Walsh Jennings, pro surfer Maddie Peterson, Capoeira instructor Jian Pablico, artist CJ Hendry, the Mexico City-based dance troupe House of Apocalipstick, London-based rapper P Money and the Beijing-based punk band drummer Atom Willard will be

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Apple Continues Its Comeback Campaign

Apple extended its rebound in the latest quarter with rising profit and revenue, but reported tepid iPhone demand that adds pressure on the technology giant to deliver a hit with its new 10th-anniversary handset later this year. WSJD


Apple Continues Its Comeback Campaign

Apple extended its rebound in the latest quarter with rising profit and revenue, but reported tepid iPhone demand that adds pressure on the technology giant to deliver a hit with its new 10th-anniversary handset later this year. US Business


Jason Derulo, Antonio Brown Go Behind the Scenes at LVL XIII Fall Campaign

Jason Derulo walks the talk. Even though the singer is not doing one of his trademark backflips or dance routines at the moment, he’s ever mindful of keeping up his powerful physique, and his growing profile as a fashion trendsetter. He settles into a director’s chair to eat poached salmon and asparagus (which he has ordered for his small posse as well) at the glam station before the fall shoot for his and Antonio Brown’s LVL XIII label commences in Los Angeles.
“It’s crazy,” he said, of how the label he is growing with Atlanta-based designer Brown (he, his manager and Brown are all equity partners in the business) has grown from a sneaker line into a full-fledged fashion collection that will enter Bloomingdale’s this fall. “Everything just happened naturally. We didn’t force it or weren’t aiming toward anything at first. But we definitely had a vision for doing both shoes and clothing.”

Jason Derulo wears LVL XIII’s colorblock T-shirt and dress pant. 

Of how he and Brown collaborate together from different cities — Derulo is based in L.A. and Brown hops between Atlanta, New York and L.A. — he said, “Bouncing ideas off each other, being brutally honest. We don’t care about each other’s

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Tennant and Colman support selfie mental health campaign

The stars of Broadchurch are among celebrities posting selfies to support a mental health initiative.
BBC News – Health

Young Royals Kick Off London Marathon to Support Heads Together Campaign

ROYAL RACE: The Duchess of Cambridge and Prince William joined Prince Harry to rally the runners participating at the London Marathon on Sunday.
All 40,000 runners taking part in the annual race were given Heads Together headbands to raise awareness about mental health, and many of them are raising money for the campaign.
Kate Middleton wore a black Heads Together jacket with black skinny jeans and sneakers.

The Duchess of Cambridge at the London Marathon. 
Tim Rooke/REX/Shutterstock

The Duchess of Cambridge at the London Marathon. 

The London Marathon begins at points in Greenwich Park, St. John’s Park and Shooter’s Hill. The route continues east then heads towards the City with Tower Bridge as the half-way mark. The runners will pass through Embankment then will complete the course at The Mall by Buckingham Palace.
The event is divided into categories with groups such as wheelchair participants, elite women and elite men, all with different start times. The mini-marathon, a three-mile race for young runners, begins first.
Heads Together is a mental health initiative spearheaded by the duchess, Prince William and Prince Harry. It aims to raise awareness around issues pertaining to mental illness.
The royal trio has been working hard to support the campaign. Last week the duke and duchess joined

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China’s Rising Creatives Front H&M’s Asia Keys Campaign

HONG KONG–H&M is courting the Chinese streetwear fan with a special collection inspired by the Nineties. The more than 30-piece collection for both men and women, features five of the country’s leading young creatives: pop singer Fu Longfei, classical dancer Lulu Chen; Solitaire founder Mac Zhou; stylist Mia Kong, and Shanghai club owner and electronic collective founder Nikki “Sisi” Li.
Available from April 20 onwards, the “Asia Keys” collection is sold exclusively in five select markets in Asia: Mainland China, Hong Kong, Macau, Japan and South Korea.
RELATED: Irene Kim Launches Seoul 10 Soul in Hong Kong >> 
The collection is festooned with big cartoon prints, featuring Warner Brothers characters Bugs Bunny and Donald Duck, a throwback to childhood cartoons and the light washed denim styles of three decades ago.
The cast also shed light on their philosophy for street-inspired wear.
“Many believe streetwear and sexiness are from different worlds but when you mix them together, it creates an inspiring chemistry that turns heads…,” Li said. “I also like to dress according to how I feel; my mix-and-matching inspiration usually kicks in early in the morning.”
“Your style also reflects your cultural background and lifestyle,” Kong said. “If you are able to read through the stories behind

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73-year-old Lauren Hutton Tapped for Calvin Klein Underwear Campaign

Lauren Hutton is an absolute dream in Calvin Klein’s latest campaign, proving that no matter what your age, you can look fantastic in underwear.
It was just announced that NYX Cosmetics is coming to Walgreens stores, debuting more than 600 products.
Allure - the best dating site for sexy, successful singles! – the best dating site for sexy, successful singles!

YouTuber Launches Campaign to Create World’s First Vagina Museum

YouTuber Florence Schechter has started a campaign to create the world’s first brick-and-mortar vagina museum.
The “All in One Facial” face mask by Hanacure, a Korean beauty brand, is going viral — and here’s why.
Allure - the best dating site for sexy, successful singles! – the best dating site for sexy, successful singles!

Kenneth Cole Teams With Aloe Blacc on Find Your Bold Campaign

Kenneth Cole is searching for the next big thing in music.
The designer, along with his fragrance licenser Parlux, has teamed with recording artist Aloe Blacc and Indaba Music for the “Find Your Bold” campaign. “Find Your Bold” is a talent search to discover up-and-coming musicians — the grand-prize-winner will collaborate with Blacc on a new original track.
The campaign is designed to bolster visibility and sales for Black Bold, Cole’s latest fragrance that was released last year.
“The program is very authentic for Kenneth Cole because he is so supportive of the arts — he works very hard on the board of Sundance [Film Festival], and he’s a great philanthropist,” said Donald J. Loftus, president of Parlux Fragrances Ltd. “In line with that, he’s going to help a young artist realize his dream in a great creative process.”
The track, to be recorded in Blacc’s studio, will be released on iTunes and Spotify, along with a music video on Blacc’s YouTube channel. Kenneth Cole Fragrances will also grant the winner a $ 5,000 gift to further pursue the arts.

Submissions for the contest close on May 10, and entries will be reviewed and selected by Blacc and Cole.
Loftus noted campaigns of this nature have boosted

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Pantene’s New Campaign Celebrates The Magic Of Black Hair

Pantene is celebrating black hair in a new social media campaign that lets women with natural hair know that #StrongIsBeautiful.

On Thursday, Pantene launched a new line of hair-care products called Pantene Gold, designed to cater to African-American women. In the ad for the new line, above, black models of all ages rock beautiful natural hairdos pose as a narrator recites a poem about black hair, declaring:

“So many wrong things are said, about how it grows from our head. But to think that beauty is only sleek and wavy is crazy.” 

The ad is the first nationwide commercial for Pantene’s Gold Series, and features women with relaxed, braided, natural, and loc’d hair.

“Because whether we choose to wear it relaxed or natural,” the ad concludes, “Every strand is testimony to our history. That makes us stronger.”

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Style – The Huffington Post
FASHION NEWS UPDATE-Visit Shoe Deals Online today for the hottest deals online for shoes!

The Only Style Blogger That Likes Trump’s Ties Is His Former Campaign Advisor

Roger Stone: Political Dandy.

Style – Esquire


Sinclair ZX Vega+ funding campaign halted by Indiegogo

The Vega+ console is prevented from raising more funds because of a lack of communication with backers.
BBC News – Technology


Gigi Hadid Photographs Boyfriend Zayn Malik for Versace Versus Campaign

Zayn x VersusA superstar model has a new gig as a photographer.
Gigi Hadid stepped behind the camera to photograph her boyfriend Zayn Malik for the Versus Versace SS17 campaign. Hadid selected Malik…

E! Online (US) – Style


This Eating Disorder Awareness Campaign Takes Down The ‘Before’ Photo

This is how you make a statement.

Recently, some Instagram users took on the “before and after” photos ― the phenomenon where people post images of their bodies from when they were dealing with an eating disorder and then pictures of them after they recovered ― through a hashtag campaign called #BoycottTheBefore. The posts feature a blacked out “before” image as a way to make it clear that appearance comparisons aren’t always reflective of a “healthy” body and mind.

The campaign is meant to address the triggering nature of the photos for those recovering from an eating disorder. It was created by Lexie Louise, A 21-year-old body postivie blogger, in mid-February after analyzing her own personal before-and-after recovery photos. She realized that they could be triggering for others who may also be dealing with an eating disorder or send the wrong message about what the condition actually looks like.

#BoycottTheBefore I have an article that will be published on the sister website of @neda soon that discusses this in more detail. I'll share it when it's posted but wanted to share some now. ((I don't intend to shame anyone who has shared their recovery photos. I'd like to offer different perspectives because it's important to open the conversation rather than assume everyone is on board. I hope those who disagree can speak kindly and non-judgmentally in return.)) For those in early recovery especially, our eating disorders can tempt us to compare numbers or sizes, or even make us question, "Am I sick enough to receive help? Because that person seems to need it more than me". That can be very harmful when it comes to this. These photos also solely show physical growth. It is a huge misconception still that those who have eating disorders must be physically underweight to be considered struggling. It reinforces a misconception that you can see who is struggling. The truth is: we aren't telling the whole story through these photos, even with our captions. There are people in recovery who don't feel comfortable sharing their photos at all. And there are also people in recovery who simply cannot relate to having any shocking physical changes. Overall, though those of us who can share these photos are praised for sharing them and may be creating short term change, we are feeding into the misconceptions of eating disorders and sadly not making room to create real, long term change. So let’s fight back. I encourage you to responsibly share your recovery story this NEDA awareness week if you feel comfortable doing so. I also encourage you to factor in other people – those in recovery and those whom we are trying to educate. And I encourage you to use the photo pictured on the left as your “before” photo if you want to support this project. We are so much more than comparison photos. We are strong, resilient warriors and we will go against the grain and continue to fight to be seen and heard – even if that means not receiving instant validation. Like recovery, change takes time; it is a journey but it is possible.

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Posting these comparison photos is enabling the idea that you can see those who have eating disorders,” she wrote in an Instagram caption following deleting the images. “It is also enabling the competition among those struggling with thoughts like, ‘well, I’m not sick enough to get help because I don’t look like that.’”

Since she started the campaign, the hashtag has taken off with more than 1,000 submissions. Model Iskra Lawrence, who has been open about her own recovery from an eating disorder, shared her own boycott photo.

(This post is regarding Eating Disorders & recovery NOT the fitness industry / or weight loss) . Please read before passing judgement as this is NOT me telling you NOT to post before and afters or diminishing the achievements and accomplishments of those who are proud of their journeys. I love seeing people celebrating how far they've come and totally get why (myself included) choose to post before and afters. . But let's open the discussion….. #BoycottTheBefore was started by @soworthsaving and I'm so proud to be part of this movement. . I myself have felt the pressure to post before and after pics to validate that I too suffered… but that's not right. We do not need to prove that we struggled, we do not need to feel like anyone may have struggled more or less because maybe there before and after photos aren't as "dramatic". It's not even about that, it's always about how far you've come so @boycottthebefore is here to celebrate YOU right now! To celebrate how far you've come and maybe how far you still have to go – there is no perfect recovery & everyones is completely unique. . I do however want to say I'm not against posting before and afters, I have done so too and will be keeping them up. However this is also a really great message and I hope to see lots of of you tagging me in your pics (I've shared pics of those who tagged me just swipe to see)… I'm forever inspired by the recovery & bopo communities and I'm grateful for every single person who empowers each other and shares their beautiful unique spark with us all. . To read @soworthsaving blog post about this movement go to @neda or #NEDA #everyBODYisbeautiful (bikini is @aerie) No makeup no retouching #aeriereal

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Sharing a 'before' (usually dangerously underweight and causes shock and grimace in many) against the 'after' (usually a healthier weight and probably smiling) is something commonly occurring on ED awareness week. This is only showing a physical change and one that feeds into the underweight body stereotype (and for those who have suffered that never have been underweight, where does that leave them?) I'm not going to put a 'before' photograph of myself on that may trigger others or potentially make others feel like their eating disorder is less valid. My own eating disorder would love me to post one, for some means of validation/reassurance and proof to others that 'hey look yes I was dangerously ill and here is your proof now you have to believe me by this to justify whatever belief you have about someone with anorexia' NO. I have nothing to prove to anyone . Trying to spread the word of eating disorders being an internal battle and illness of the mind but posting photographs reinforcing the opposite? It isn't a competition (whatever your eating disorder may say). Telling people how you exercised x amount and weighed xlbs and survived on only x a day does not educate people on this mental illness. I don't want to be reinforcing this stigma that so people are trying so hard to break away from. Boycott the before. #boycottthebefore #nedaweek #eatingdisorderawareness #recovery #mentalhealth #educate #youarenotyourmentalillness

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A few weeks ago I quietly started a journey of true body acceptance. I haven't opened up to anyone about it until today. I was tired of being obsessed with a weight loss goal, letting food run my life, and always having what I'm eating or when I will reach my magic weight loss goal number on my mind. It was becoming an obsession, and it had to stop. I went into it with my whole heart. Done weighing myself, but still eating as healthy as I can, working out on a regular basis, and not beating myself up over every cookie that I have. It's been one of the most humbling experiences of my life and I've never felt more confident and beautiful. As a nutrition student the most valuable lesson that I've learned is that we are more than just a number. As long as you live a healthy life overall, that's all that matters. Being skinny does not mean being healthy. Healthy comes in all shapes and sizes! So on this day, you will never see another before and after picture or weight loss post from me. My before is just as wonderful as my after. Also I will never help anyone "lose weight" again. However if you are truly interested in improving your HEALTH and getting HEALTHY, I've got your back! Contact me. Weight loss will probably be a bonus from that, but I will no longer encourage reaching one number, that number does not define who you are. Stay healthy. Stay beautiful. Stay what you are. #boycottthebefore @boycottthebefore #loveyourself #loveyourbody #bodypositive

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An estimated 30 million people have an eating disorder in the U.S. Eating disorders have the highest mortality rate of any mental illness group, according to the National Association of Anorexia Nervosa and Associated Disorders.

This staggering fact is further proof that they need to be taken seriously. One way to do that is to increase public awareness, which can send the message that the condition is manageable with treatment. That’s why social media movements like #BoycottTheBefore are so vital: They highlight recovery over everything else.

“I am in recovery. I am living again. I am thriving,” Lousie wrote on Instagram.
“And I don’t have to prove that I was sick by showing you my body.”

Head over to Instagram to browse more #BoycottTheBefore photos and stories.

H/T Mashable

If you’re struggling with an eating disorder, call the National Eating Disorder Association hotline at 1-800-931-2237.

— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

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FASHION NEWS UPDATE-Visit Shoe Deals Online today for the hottest deals online for shoes!

Five Four Taps Chris Paul for Summer Campaign

Five Four has brought on a new type of collaborator.
The digital men’s wear brand is known for producing capsule collections with fashion industry veterans including Robert Geller, Mark McNairy and Motofumi “Poggy” Kogi. But now they are pushing for more visibility by partnering with Chris Paul, a nationally recognized NBA player.
Paul, who is a point guard for the Los Angeles Clippers, will appear in the brand’s summer campaign and will design a Five Four capsule collection to be released throughout the rest of the year. It will infuse Paul’s athletic sensibility with pieces that can be worn from day to night.
“Chris has great personal style, he’s the biggest superstar athlete in Los Angeles and he’s a family man,” said Andres Izquieta, who cofounded Five Four with Dee Murthy. “His values are so on point with what we believe in and he’s had big challenges during his journey through life. We wanted to show how Five Four can help take you through your own journey.”
Paul has had a partnership with Brand Jordan for the past 10 years, but this is the first time he has worked with a fashion company. He discovered Five Four when he first moved to Los Angeles

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NHS ‘tobacco free’ campaign launched by Public Health England

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Priyanka Chopra Stars in Nirav Modi Campaign

SPARKLE PLENTY: India’s Priyanka Chopra, a former Miss World, is the latest star to model for jeweler Nirav Modi, joining the likes of Rosie Huntington-Whiteley and Andreea Diaconu.
Apearing in the brand’s new “Say Yes, Forever” campaign, the global brand ambassador wears a solitaire diamond engagement ring. 
“Priyanka Chopra embodies all the symbols of modern India while paving her own path. She also represents the ethos of our brand,” the designer Nirav Modi said.
Chopra made her name in India in numerous films before breaking out in the U.S. on the thriller drama series “Quantico.” She also stars in the upcoming “Baywatch” movie which comes out in May.
“We are both fiercely proud of our heritage and are united by the idea of bringing a modern India to the global forefront,” Chopra said. “His jewels are one-of-a-kind and effortless, with an understated elegance.”
The fine jewelry brand has six stores worldwide in New York, London, Hong Kong, Macau, and two in India but is aggressively expanding. Modi said he wants to open 100 stores by 2025.

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ZTE scraps ‘design our smartphone’ crowdfunding campaign

ZTE had created a smartphone based on ideas submitted by the public.
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Ermenegildo Zegna Launches Short Film, Communication Campaign With Robert De Niro and McCaul Lombardi

 MILAN — Ermenegildo Zegna is shifting gears and investing in a new communication campaign heavily hinged on digital and dubbed “Defining Moments,” pairing Roberto De Niro with McCaul Lombardi.
This confirms a WWD report in November. A private dinner will be held in New York tonight to celebrate the project.
An exclusive interview with chief executive officer Gildo Zegna and artistic director Alessandro Sartori together at the company’s headquarters here meant to discuss the spring campaign’s concept turned into a “defining moment” in itself as the conversation touched upon a wide variety of topics, including the bond between the two men, which goes back more than two decades.
“I still get goosebumps when I watch the video,” Zegna said of the three-minute film, which sees De Niro and Lombardi in Los Angeles talking at a private villa in Beverly Hills or driving around town in a burgundy, vintage open-top Maserati.
In the video, De Niro discusses his decision-making in accepting or refusing a role and shares his experience with Lombardi. “The conversation was real, easy and spontaneous, there was no predefined theme,” said Sartori, who showed his first collection for the brand in January.
“It’s a beautiful couple, we are very satisfied with the finished

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Gigi Hadid Latest Campaign Confirms Our Theory That She Prefers to Model Sans Pants

“What are pants?” is the question we imagine Gigi Hadid asks herself while pondering the items in her closet every morning. At just 21 years old, the blonde model has dominated the modeling scene, posing for campaigns of some of fashion’s biggest brands including Guess, Tommy Hilfiger, Stewart Weitzman and Reebok. And while all of her photographs vary greatly, one common thread seems to be strewn throughout her expanding portfolio: pants are not required.

Case in point: Hadid’s latest Reebok campaign shots have arrived, and — you guessed it — she’s not wearing anything on her lower half. The brand announced Tuesday that Hadid will be the female face of their Club C tennis sneaker, joining Kendrick Lamar.

And there was this Tommy Hilfiger photo shoot…

…and this one.

She ditched pants and went with just a leotard for her latest Stewart Weitzman campaign.

See? Only shirts are necessary on set.

And we can’t forget this completely naked Weitzman moment that was frozen in time on billboards everywhere.

So just for good measure, here’s the time she posed nude on a horse for Allure.

…and that time she got her wings — definitely without pants.

Which of Gigi’s campaigns and magazine shoots are your favorites? Sound off below.

Fashion Deals Update:

Robert Graham Reenergized for Fall, Launches Ad Campaign

NEW YORK — Robert Graham, the luxury men’s wear brand, has been refreshed for fall with a more refined premium line and will launch an ad campaign today that is aimed at its current customers while hoping to reach younger men.
The brand’s fall collections — which span wovens, bottoms, knitwear, sport coats and accessories — use more luxurious fabrics, have updated silhouettes and details that are cleverly articulated on the inside. The company’s spring ad campaign was created and photographed by David Lipman and features model Alex Lundqvist.
In an interview with Andrew Berg, the 40-year-old president of Robert Graham, who joined the company eight months ago, he said his top priority was to “evolve the brand to show the end consumers and the retailers — and even ourselves — that we’re evolving with the times and reenergizing our customer base, while making sure we are speaking to a new customer.”
In addition to redesigning the West 40th Street showroom here with its new aesthetic, the 16-year-old company, a wholly-owned subsidiary of Differential Brands Group Inc., analyzed all customer touch points, including its web site, which is its biggest volume generator. The company generates $ 150 million in global volume, including licensed products.
“We looked at our social media and

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All Woman Project’s New Campaign Takes Diversity To The Next Level

Charli Howard and Clementine Desseaux, the model powerhouse duo behind the body-positive All Woman Project, are back and better than ever with a new range of absolutely stunning imagery that proves beauty is not seen in just one size, age or race.

Howard, who was dropped from her modeling agency in 2015, has become a leader in the conversation surrounding inclusivity ever since. She launched the campaign with Desseaux back in September 2016 by way of a diverse, super sexy editorial featuring models of all different shapes, sizes and skin tones.  

The second installment of the project teams up with Aerie, a brand known to advocate for inclusivity. Desseaux explained to The Huffington Post that the new series, featuring an even wider range of women, is “a whole new ballgame.”

“We took our imagery to another level and wanted to mix all the codes so they can finally blur and not be limited by what people expect from a body-positive campaign. We included diversity in a whole new way, from milky tones to ebony ones and teenage skins to mature ones. Our team is still all women but those women are real everyday heroes with some amazing stories to tell.”

Howard, Desseaux and Lawrence once again star in the images and are joined by the likes of a surfer, a fitness expert and a professor.

Calling the second installment proof that this is a “more permanent” effort rather than a “trend,” Desseaux also announced that All Woman Project has become a charity so it can “do more than only releasing diverse images. Now, we’re going to go out to schools with some of our team members from both campaigns and make a real change for girls, locally, where it’s the most needed.”

Sounds like there is still so much more to come from this rad, body-positive campaign, and we can’t wait to see what’s next.

Head to All Woman Project to learn more. 

— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

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Ferragamo’s New Campaign Will Make You Long for Spring

Cool clothes and beautiful models in a Sicilian Eden.

Style – Esquire


Gucci Teases Upcoming Campaign on Instagram

Gucci’s upcoming campaign seems to involve spirit animals and a lot of dancing. Last week the fashion house released nine short videos of young men and women during a casting in London to appear in the label’s new pre-fall 2017 ad campaign.
Aged 19 to 23, the protagonists of the clips are asked different questions, including “what’s your spirit animal?” and “what does it mean to have a soul?” before showing their dancing skills on Duke Browner’s track “Crying Over You.”


While the answers are all different and peculiar, listing elephants, bulls, tigers and baby giraffes as spirit animals and highlighting how having a soul means “to be you in the purest form,” the nine modeling newcomers all share the trait of being people of color, which may hint at a pre-fall campaign celebrating diversity.


The tease has already sparked a strong social media reaction, dividing the audience into supporters of the concept, who find it fun and inspiring, and into those who consider the choice of casting exclusively people of color not diverse enough.





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Saint Laurent Ad Campaign Lifts Veil on Fall Men’s Collection

PARIS — Anthony Vaccarello made an impact with his reimagining of the Saint Laurent woman for his debut show for the brand in September. But with the company having opted out of showing on the Paris men’s calendar for the past two seasons, what about his vision for the Saint Laurent man?
In a WWD exclusive, the designer lifts the veil on his fall men’s collection for the house through a graphic, raw advertising campaign based on photos and collages by American artist and fashion photographer Collier Schorr, who also lensed its spring women’s campaign — and just shot the spring DKNY campaign with Bella Hadid.
In addition, the house will join the ranks of brands going coed, opting to show a selection of the fall men’s looks alongside its women’s fall collection, to be held on Feb. 28 in a former Cistercian convent, which is being renovated to house its future 100,000-square-foot headquarters.
The venue already hosted the women’s show last season, with a construction crane hoisting a giant neon sign spelling the letters YSL against the night sky.
In recent years, former Saint Laurent creative director Hedi Slimane always showed male and female models together on the catwalk to accentuate the androgynous

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Hailey Baldwin Front and Center in Guess Jeans Spring 2017 Campaign

Hailey Baldwin sure likes to keep them guessing. The Insta-famous model and celebrity offspring is already starring in Guess Inc.’s 35th anniversary campaign come March, and next month she will appear in the company’s spring Guess Jeans campaign.
The images, art-directed by Paul Marciano, chief creative officer, and shot by Rayan Ayash in Palm Springs, Calif., capture Guess girls Hailey Baldwin and Emma Stern in sexy and feminine silhouettes while male model Stefano Sala wears the new men’s wear collection full of bold military details.
The women’s wear assortment features silhouettes including silky cutout maxidresses, off-the-shoulder boho tops and distressed color-block denim shorts. Coachella, anyone? Embodying the classic Guess DNA, two-piece denim ensembles and a dark wash, hip-hugging denim pencil skirt with button detailing on the sides lend a classic feel to the assortment. The women’s sportswear palette includes earth tones and pastel blues as well as white and navy blue stripes and deep royal blues with blooming rose printed pieces. Retail prices range from $ 70 to $ 148 for dresses, $ 89 to $ 148 for denim, $ 98 to $ 158 for outerwear and leather, $ 24 to $ 89 for knits and woven tops and $ 69 to $ 148 for bottoms.
The men’s collection includes color-blocked long-sleeved wovens, striped

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Joe Jonas and Charlotte McKinney Strip for GUESS’ Underwear Campaign

Joe Jonas, Charlotte McKinney, GuessIt’s not always about the clothes–sometimes it’s about what’s underneath.
GUESS has tapped DNCE singer Joe Jonas and model Charlotte McKinney to model its Spring 2017…

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A$AP Rocky, Rami Malek, and Boy George Star in Dior Homme’s New Campaign

Ah, to be a fly on the wall at that party.

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Kevin Hart’s Glorious Beard Stars in Nike’s Hilarious New Ad Campaign

There’s also a lot of running.

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Cancer Survivor Proudly Bares Mastectomy Scars in Powerful Equinox Campaign

Samantha Paige had already been diagnosed with thyroid cancer when she tested positive for the BRCA 1 gene mutation, which meant she was susceptible to various female-specific cancers.

“When my daughter was seven months old, my determination to be healthy for my baby was so strong that I decided it was the right time to preemptively have the double mastectomy,” Paige, 41, tells PEOPLE. “I didn’t want to keep going for MRIs and mammograms every three to six months — it was too unnerving and the risk seemed too great.”

Even though she knew it could be the best decision for her health, choosing to undergo the surgery was “scary.”

“It’s a huge surgery and a painful one, but for me  was also a moment of empowerment and committing to something, which was to be in control of my own wellness,” says the Santa Barbara, California-based artist. “As a new mother, it felt very powerful to make the decision to not be waiting for a diagnosis, but to sort of flip that on its head.”

After undergoing the double mastectomy, Paige decided to undergo reconstructive surgery.

“The implants were presented as, ‘This is how most women feel happier and more normal,’” she says. “When I got the implants, I was in a very different mindset.”

WATCH: Rita Wilson Has Breast Cancer, Undergoes Double Mastectomy and Reconstructive Surgery

In fact, Paige says the implants never felt quite right and believes they may have been responsible for a staph infection she couldn’t get rid of for months. After speaking with a friend who told her about the link between silicone implants and certain health problems, she decided to get her implants removed.

“I wanted to feel healthy, and I knew for me it was the right decision,” she says. “I felt better immediately.”

Paige jumped at the chance to be a part of Equinox’s 2017 “Commit to Something” campaign because it resonated with her own personal mission.

“When I had the implants out, I realized that we all know what matters most to us, and the next step is the action we take to stand up for those ideals and those beliefs and those values,” she says. “Equinox’s message of ‘Commit to Something’ is about being able to look at yourself in the mirror and realize who you are and stand up to those values. It just dovetails with what I believe in.”

Paige hopes to inspire others through the campaign image by showing her self-confidence — scars and all.

“I hope people will look at the image and walk away saying, ‘Wow, that’s incredible that that woman feels so comfortable in her own skin,’” she says. “After coming to this place of loving my body and every scar, my goal is to influence, first of all, how my daughter feels about her body as a growing woman, and if it can influence another person to do the same, I feel as if I have done something beautiful.”

Fashion Deals Update:

Photographer Steven Klein Shoots 2017 ‘Commit to Something’ Equinox Campaign

Equinox wants you to commit to more than just walking through its doors in the new year. The high-end fitness club has been known to take an edgy approach to its advertising imagery, and 2017 is no different — its newest campaign, a continuation of last year’s “Commit to Something” series shot by fashion photographer Steven Klein was just released.
At first glance, the seven images have little to do with working out. Imagery includes model Jessica Stam sitting inside a cannabis grow center, a man lounging with a virtual reality headset over his eyes, a pit of concertgoers all fixated on their iPhones and a shirtless man covered in a swarm of bees. Thinking about your next personal training sesh yet?
“It’s certainly no secret that Steven [Klein] is a fearless creative with a strong point of view on social issues, so it was a no-brainer to continue telling the commitment narrative through his powerful lens,” said Elizabeth Nolan, Equinox Executive Creative Director. “This year’s imagery goes even deeper to showcase his greatest strengths as a storyteller, collaborator and cultural steward.”
Klein approached the campaign as a commentary on personal identity and the activities which consume people’s hours. “It is examining the physical body

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Online Attack Disrupts Call Operations for Clinton Campaign

An online attack disrupted call operations for Hillary Clinton’s presidential campaign ahead of Tuesday’s election. WSJD


Franco-Prussian War 1870-1871 Volume 1: The Campaign of Sedan

Franco-Prussian War 1870-1871 Volume 1: The Campaign of Sedan

In the first part of this comprehensive all-new two-volume military history of the Franco-Prussian War, Quintin Barry presents a detailed account of the war against the French Imperial Army waged by the armies of the German Confederation, directed by that supreme military mind, Helmuth von Moltke. The author places Moltke and his strategic planning in the context of the European balance of power following the ending of the Austria Prussian War of 1866, before exploring the initial mobilization and deployment of the armies in 1870. All of the battles of this opening round of the war are described in detail, including Weissenburg, Worth, Spicheren, Borny-Colombey, Mars la Tour, Gravelotte, Beaumont and, of course, Sedan. The book ends as the Second Empire of Napoleon III lies defeated, crushed by the German armies directed by von Moltke. The author has made full use of an extensive number of German and French language sources. His detailed text is accompanied by a number of black and white illustrations and newly drawn battle maps. Orders of battle are also provided.

Price: $
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Exclusive First Look: Sports Illustrated Cover Girl Ashley Graham Returns to Bikinis for New Campaign

Ashley Graham had a breakout moment when she became the first size 16 model to pose for the cover of Sports Illustrated’s annual swimsuit issue in February. This week, the self-proclaimed body activist is back in a bikini, returning as the face of Swimsuits For All to support the brand’s new #MySwimBody campaign, and PeopleStyle has the exclusive first look. The campaign features four women of all ages and sizes alongside Graham, including Olympic hammer thrower Amanda Bingson.

“The #MySwimBody idea means, to me, that anybody has a swim body no matter what age you are, race you are, gender, or size—you can have a swim body,” Graham told us when she dropped by the People offices to discuss the empowerment campaign featuring Swimsuits For All’s latest collection. The campaign includes the images here, as well as a video featuring the five-some, all of which was shot on location in Puerto Rico. “It was so hot and there was sand everywhere,” she said.

Ashley Graham Campaign Swimsuits for AllCourtesy Swimsuits for All

The campaign itself and its theme of self-confidence mean a lot to Graham. “It’s important to embrace every type of person,” she said. “There has only been one standard of beauty for so long within the fashion industry. There has always been a small lane that we as curvy women have had. Now fashion is finally caught up. Now, it’s getting wider and wider because a lot more women are asking for it.”

Ashley Graham Campaign Swimsuits for AllCourtesy Swimsuits for All

Ashley Graham Campaign Swimsuits for AllCourtesy Swimsuits for All

This campaign comes at a time when the word plus-size is buzzing—in both positive and negative ways. Graham is opposed to the term. “For the last 16 years, I’ve been called a plus-size model and I’ve never really embraced the term,” she said. “I’ve just taken it for face value because that’s exactly what people just called me. Personally, I am not a fan of the word for myself because I think it just puts me in a box and it keeps me there.”

RELATED PHOTOS: 150+ Sizzling Celebrity Swimwear Pics

Ashley Graham Campaign Swimsuits for AllCourtesy Swimsuits for All

“What I would like to do is not be labeled because I want to be in every single box and be embraced for who I am not because of the number inside of my pants,” she continued. “There is a group of women who love the term plus-size and because they love it, they should be called that. Everybody has a different take on it and I’m just happy to promote my body and different types of women.”

RELATED: Ashley Graham on How Sports Illustrated Changed Her Life Forever

It’s not just the campaign that has Graham promoting healthy body image, she also so through her own Instagram account by using inspirational hashtags. One is #BeautyBeyondSize. “The idea of Beauty Beyond Size is something that’s really important to me because it created an element and a whole world for women who normally wouldn’t post photos of themselves in bikinis in lingerie and in dresses. I just wanted to create a tribe and a safe place for women to go and be themselves. So beauty beyond size is for anybody who wants to show themselves off. It doesn’t matter what size you are.”

Instagram Photo
Instagram Photo

Another is #ThickThighsSaveLives. “This one is exactly that my thighs are thick, they are luscious,” she said. “I got made fun of for them my whole life and now I’m being praised for my thick thighs and they have saved my life and I want to women to know that their thick thighs are saving their own lives.”

Instagram Photo

And it’s those thighs and the rest of her body that she loves to show off in swimwear, from triangle bikinis to caged decorative two-pieces—and the more, the better. “Girls who are insecure about their bodies, girls who feel fat, girls who have cellulite, girls who have stretch marks on their body — those are all the things that I had as a kid and I never had a woman like me growing up to look at,” Graham told PeopleStyle previously. “I had my mother and that’s one thing, but to have somebody who has cellulite, who has things that jiggle, who has back fat and talk about how you can be a overcomer and not let society take you down for all of that. That’s real.”

So we had to wonder, what’s the secret to feeling like a sexpot in a swimsuit? She said it’s so simple: “The secret to feeling sexy in a swimsuit is put a swimsuit on and tell yourself ‘I’m sexy’.” Ready to try it?

Do you like Ashley Graham’s new campaign? Tell us in the comments!

—Sharon Clott Kanter

Style News – StyleWatch –

Fashion Deals Update:

PETA Taps Singer Joss Stone for Latest Campaign Protesting the Use of Exotic Skins

LONDON — People for the Ethical Treatment of Animals has tapped the British singer Joss Stone to appear in its campaign against the use of exotic skins for fashion.
Shot by Andrzej Dragan, Stone is portrayed with tears in her eyes and her body is painted to resemble the skin of a crocodile.
The release of the images follows a series of actions taken by the organization to prevent practices in the alligator farms known for supplying Hermès-owned tanneries.
“We don’t need to steal animals’ skin for fashion, and we’re grateful that Joss has joined us in sending this message,” said Elisa Allen, PETA associate director.
After an undercover investigation, PETA exposed what it condemned as acts of cruelty to animals at two alligator farms in Texas. A video posted on PETA’s YouTube channel shows the alligators at the facilities being kept in severely crowded pits and being cut open live.
“I hope when people see footage of what happens to crocodiles and alligators killed for their skin to be turned into handbags, they’ll join me in leaving wildlife out of their wardrobes,” said Stone.
PETA filed complaints against both the Texas Parks and Wildlife Department in Anahuac, Tex., in June. The actions taken resulted in

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​Feels Like Family: Victor Glemaud’s Guerrilla Campaign

The NYC-based designer is back with a DIY postering campaign and a new line of unisex knitwear.

Style – Esquire


Harrods Unveils Men’s Wear Campaign, Cover to Cover

TOP MAN: Harrods has unveiled its first storewide men’s wear campaign in response to a market category that has grown “beyond comprehension,” according to Jason Broderick, the store’s director of men’s wear, sports and fine watches.
Harrods Man Cover to Cover is a storewide takeover that includes all departments ranging from luxury and tailoring to contemporary and active.
For the first time, the October issue of the biannual Harrods Man Magazine will have 12 covers, created by Tom Ford, Burberry, Gucci, Valentino, Prada, Hennessy, Louis Vuitton, Ermenegildo Zegna, Corneliani, Paul Smith, Giorgio Armani and Brioni.
Each of the covers will have their own window at Harrods, facing Brompton Road.
Throughout the month, there will be a series of in-store events and personal appearances. There will also be exclusive capsule collections from Burberry, Balmain, Giorgio Armani, Neil Barrett, Dsquared2 and Givenchy, and limited-edition pieces from Fendi, Moschino, Christopher Kane, Versace, Balenciaga and 3.1 Phillip Lim.
Broderick told WWD the men’s wear category “has evolved beyond comprehension and the drive from our customers to embrace this new world has led us to further expand our footprint of men’s wear in the store. The story-telling of men’s wear has become so prolific that we felt now is the

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Donald Trump Discusses Ties With David Herzka at Campaign Event

ONLY IN AMERICA: Opportunistic designer David Herzka really tied one on with Donald Trump Sunday morning, but not in the colloquial sense. During a rise-and-shine breakfast at the Long Branch, N.J., home of his daughter Ivanka’s in-laws Seryl and Charles Kushner, Trump mingled with 100 or so of their inner circle. “It was pretty low-key. But he’s very serious and believes in what he’s doing,” Herzka said. “Everyone felt he’s really a potential contender.”
The Kushners’ enterprising son, Jared, made the rounds with Ivanka, but another power couple — his venture capitalist-skilled brother Joshua and Karlie Kloss — were not on the scene. Trump’s son-in-law no doubt has his reserve of potential campaign supporters as owner of Kushner Properties and the New York Observer.
Herzka, who started his direct-to-consumer online neckwear line David Fin earlier this year, showed his own moxie by having a word with The Donald and giving him a tie in what he thought would be the candidate’s favorite colors — red, white and blue. Herzka told Trump about the Battery Park-based start-up that makes all of its ties in the U.S. and donates $ 5 of each $ 85 sale to Hiring Our Heroes, a nonprofit that helps veterans find

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Despicable Fat-Shaming Campaign Aims To Reveal People’s ‘#ThinnerBeauty’

“No shaming please. No hate speech please.”

That’s what was written in the About section in a new “skinny acceptance” campaign called Project Harpoon before it was taken down from Facebook. The “campaign” photoshops images of plus-size women to make them look skinnier.

And yes, it’s wildly problematic. 

The creators of Project Harpoon describe the project on Instagram as a “movement” that asks people to support “being in shape and not feeding into obesity.” The images include plus-size celebrities, models and everyday people.

It’s fat-shaming at its ugliest. 

Under the misguided mission that the project is showing everyone’s “#ThinnerBeauty,” Project Harpoon’s now-defunct Facebook page described the campaign as being “dedicated to showing both sides of modern day beauty.”

“In current societal fashion, a recent trending surge of ‘pro-obesity’ and ‘fat acceptance’ have paved the way for many people to renounce exercise and personal healthcare in general,” the page’s description read. “The page aims to only show that being skinny is okay as well! Skinny shaming is not okay.”  

(Quick reminder: No one is shaming skinny people by highlighting fat or plus-size bodies. We highlight fat and plus-size bodies because they’re rarely represented in pop-culture and are stigmatized in real life.) 

Before the campaign’s account was removed from Instagram, the photoshopped posts included horrible captions beneath each image.

“From runaway freight train to fashion week NYC runway model, she’s got some potential,” one caption read beneath an image of a plus-size woman on a runway next to the same image photoshopped to make the woman look much slimmer. 

Another Instagram post featured a photoshopped image of a plus-size woman wearing a feminist t-shirt, with the caption: “If you’re a feminist, you should at least be in shape so you can attend the protests, not get stuck in the parking garage!”

The campaign was originally discovered on Facebook on Aug. 19, but it looks like both Facebook and Instagram have removed the project’s page. Before being removed from the two platforms, Project Harpoon had over 2,500 Instagram followers and had gained momentum on Facebook after Facebook Newswire posted it on their page.  

Instagram confirmed to The Huffington Post UK that Project Harpoon’s account was disabled for violating their bullying policy. 

After being kicked off the other two social media platforms, Project Harpoon moved to Twitter and Reddit to photoshop images of women (and a few men) without their permission

The images include celebrities such as Melissa McCarthy, Rebel Wilson, Meghan Trainor and plus-size models Tess Holliday and Ashley Graham.  

Many people have criticized the project as peak fat-shaming and blatantly offensive. Among those horrified by the project is plus-size model and outspoken body love activist Tess Holliday who’s own images were wrongfully photoshopped.  

“It’s abominable that this [Facebook page] is using my image without permission to promote themselves,” Holliday told E! News. “This kind of hit piece is exactly why I started #EffYourBeautyStandards. I am asking my followers to boycott this [page] and any others like it. Loving yourself is the most powerful message we all need to stand behind.”

We couldn’t agree more. 

Also on HuffPost: 

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Style – The Huffington Post
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Supra Marks Noiz Shoe Launch With First Print Campaign

To mark the launch of the Noiz, its new lifestyle sneaker, Supra, which was recently acquired by K-Swiss Global Brands, is introducing its first print campaign.
Titled, “Always on the Run,” the ad features skater Boo Johnson wearing the Noiz. The print campaign, which will kick off this week, coincides with a microsite and an Instagram initiative where Supra ambassadors, including photographer Humza Deas, Australian street artist Meggs, filmmaker Sergi Castellà and chef Michael Voltaggio, create their own branded content. Fans can submit photos and videos using the #AlwaysOnTheRun hashtag and the handle @SupraFootwear for a chance to win the Noiz sneakers or a free trip to New York.
“There is no one that’s more of a creative and independent spirit than the skateboarder,” said Robert “Cape” Capener, Supra’s brand president. “They are constantly on the move and have an insatiable curiosity about what’s around the corner.”
According to Capener, this campaign marks the beginning of a much larger 2016 plan, which will include celebrating the company’s 10th anniversary and a larger global push. And despite the change in ownership, Supra’s ethos remains the same, Capener said.
“From day one, we’ve said that Supra was born from skate and we are going to stick

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10 Reasons Why Having Your Campaign Poster Photo-Shopped Is A Good Thing

It’s election time in Canada and the Liberal Party of Canada has a new look for their campaign posters. They’ve been getting a lot of attention, particularly this modification of the candidate for Quebec’s LaSalle-Émard-Verdun riding’s poster, David Lametti.


Yup, that’s the Klingon leader Gowron, the son of M’Rel and the leader of the Klingon Empire. Quite the comparison!

Lametti’s been having fun with the attention this has been getting (the man who first created the poster even has a twitter handle: @liberalgowron), and so I thought I’d ask him, in the vein of David Letterman, to give us his Top 10 Reasons Why Having Your Campaign Poster Photo-Shopped is a Good thing. Here are his answers:

10. The photo-shopped posters create dialogue. People are talking about our posters, and the Liberals invite debate, discussion and dialogue.

9. People are more creative with our posters than with the other parties. Our posters are not bland, they stand out. With that we get people who will either love them or hate them, and people are at least being creative and interactive with the liberal posters, instead of just ignoring them like the NDP or Conservative ones.

8. The humour decreases the intensity of the poster. Some people have commented that the posters look too intense. I don’t agree with that, but having some fun with them certainly balances that out.

7. Having more and better hair than I’ve had before.

6. Free publicity. Thanks @liberalgowron

5. It shows that the Liberal team has a sense of humour. We take this in stride and laugh about it.

4. Ups Canada’s potential for a strategic alliance with the Romulans.

3. My former students would say I’m a tough marker but at least I’m not a Klingon.

2. Comic con’s been calling.

1. I’d still vote for a Klingon over Prime Minister Harper.

Maybe he’ll live long and prosper.

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Comedy – The Huffington Post
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On Off Sets Crowdfunding Campaign

FASHIONABLE FUND: On Off, a London-based non-profit showcase for emerging design talent, has set up a crowdfunding initiative to boost the financial backing of its spring 2016 show season, set for September in London.
The organization, founded by Lee Lapthorne in 2003, has launched an appeal via crowdfunding site, to raise 25,000 pounds, or $ 39,000 at current exchange. Depending on the size of the contribution that donors make, they can receive perks in return for their contributions, such as tickets and backstage access to On Off shows during London Fashion Week.
On Off is also spreading news of the crowdfunding campaign through Thunderclap, a platform that will allow it to blast information about the appeal through its supporters’ social media pages if On Off reaches a goal of 250 supporters.
At the same time, the organization is making the transition to charitable status, meaning that On Off will gain access to a wider network of support and funding opportunities.
Lapthorne, who also serves as creative director of On Off, said that the On Off panel is currently selecting designers for its off schedule showcase to take place during London Fashion Week in September.
Prominent London labels including J.W. Anderson, Peter Pilotto and Gareth Pugh are among those who showcased their

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Esurance Backs Gay Marriage With ‘Equal Dreams’ Commercial And Social Campaign

Esurance is kicking off LGBT Pride Week with an all-inclusive commercial and social media campaign.

The auto insurance provider is releasing a video, #EqualDreams, in which children and gay teen guests at a June 13 wedding are asked to describe their own dream ceremonies. The responses are both inspiring and adorable.

“At my wedding day, all my friends and family and my doggies and my friends’ and family’s doggies and my cousin’s doggies…will be there, and it’s gonna be the best day of my life,” one tot proclaims. Another adds: “If my husband doesn’t like the cake, he will buy his own cake.”

The clip, which is being released ahead of what officials hope is a victory for same-sex marriage at the U.S. Supreme Court this month, takes a more bittersweet turn when one lesbian guest speaks about her own experience growing up.

Esurance Chief Marketing Officer Alan Gellman told The Huffington Post in an email that his company, which has supported LGBT Pride events since 2005, created the clip “to show, in an emotionally compelling way, our belief that all dreams should be equal.”

He added, “It’s not just a belief. As a modern company, we act on that belief through our products and insurance offerings.”

This page contains materials from The Huffington Post and/or other third party writers. PricewaterhouseCoopers LLP (“PwC”) has not selected or reviewed such third party content and it does not necessarily reflect the views of PwC. PwC does not endorse and is not affiliated with any such third party. The materials are provided for general information purposes only, should not be used as a substitute for consultation with professional advisors, and PwC shall have no liability or responsibility in connection therewith.

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Weddings – The Huffington Post
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Kate Moss’s Career-Making Calvin Klein Campaign Also Ruined Her First Love

Before Kate Moss was a household name worldwide, she was this: a scrawny, English model trying to break into the business with an Italian photographer boyfriend named Mario Sorrenti. And then Calvin Klein entered the picture.

“Calvin was clever; he saw from the pictures that it was obsession, and it really was an obsession,” she told photographer Nick Knight regarding the massive amount of photos Sorrenti was snapping of her (at the time, his professional portfolio was full of snaps he’d taken of his girlfriend, the future supermodel). The brand saw the commercial possibility and had the two shack up in a small house in order to shoot and shoot and shoot.


While there was artistic success, with Moss’s famous 1992 couch photo emerging and being used in an Obsession for Men campaign, the ability to mix personal and professional roles and responsibilities didn’t work well for Moss and Sorrenti—they broke up after. “When you’re in a relationship with a photographer and they start abusing that relationship and being like, ‘I want you to do this, and I want you to do that,’ it makes you go, ‘No.’ I didn’t want to work all the time.”

More Kate Moss Style Stories:
Kate Moss Spills Secrets on How She Thrift Shops
Amazing Pictures Inside Kate Moss’ Closet
There’s an Adorable Kate Moss Mini-Me Model You Must See

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Cher Has Landed Marc Jacobs’ Latest Campaign


Move over, Kendall JennerCher just landed Marc Jacobs’ latest campaign (Kendall starred in spring ’15 ads). The new ad has the music icon in a long black dress and matching gloves plucked straight from the runway, with the bold red background evoking the Diana Vreeland-inspired set design from Jacobs’ show.

The image is gorgeous and just the latest in a string that’s confirmed that women of a certain age are back in a big way. Brands like Saint Laurent, Céline, and Dolce & Gabbana have all used older faces in recent campaigns, and at the moment, there’s hardly anyone hotter on a red carpet than 77-year-old Jane Fonda.

The fashion world was a little surprised when Jacobs took the raven-haired beauty as his date to this year’s Met Gala, but this ad explains everything. Well played, Marc, well played.


More Marc Jacobs News:
Marc Jacobs Decides He’s No Longer “Appalled” by Social Media, Joins Instagram
9 Seriously Striking Things to See From Marc Jacobs’ Fall Runway
Goodbye Marc by Marc—We’ll Always Love You

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Help Improve Nail Salon Conditions By Participating In The #HandleWithCare Campaign

Ever since Sarah Maslin Nir’s piece in The New York Times exposed unsafe working conditions, abuse of workers and low wages in the nail salon industry, we’ve all been left wondering what we can do to help.

One person who’s stepped up to the plate is Pippa Lord, founder of Handle With Care. The website and corresponding hashtag has gained traction from nail artists, customers and even government officials (Governor Cuomo is a follower), who have all taken to social media to show support. Their goal is to help improve conditions not only in nail salons, but in the beauty industry as a whole.

handle with care

“I really hope that women will start thinking more about the social impact of the service industry in general,” Lord told The Huffington Post in an email, adding, “It upsets me that we let this slip and it took an article like this to bring it to light. But not every service industry will get an article like this, so what about them? What about those other cheap beauty treatments?”

Emergency measures have been taken by Cuomo to protect nail salon workers, and just this week hundreds of volunteers handed out fliers on the streets of New York informing both workers and customers of their rights.

But taking matters into your own hands has (literally) never been easier. Instagram users are encouraged to snap a photo of their nails using the hashtag #HandleWithCare to show support.

If nothing else, Lord’s efforts have opened up the conversation on a larger scale. “It’s been incredible, especially from members of the nail industry, many of whom said they’d been wanting to say something about it for so long and looking for a way to show their support,” she said.

Head to Handle With Care’s website to learn more, and if you see poor working conditions or any other violations, call the New York State Department of Labor at 1-888-469-7329.

— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Style – The Huffington Post
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J.Crew Launches Save the Bees Campaign

BEE PROACTIVE: J. Crew is doing its part to help the diminishing bee population. In honor of Earth Day today, the retailer will launch a Save the Bees campaign, which will donate 50 percent of profits from an exclusive collection of T-shirts to the Xerces Society, an Oregon-based nonprofit for wildlife and its habitat. The initiative falls within J. Crew’s Garments for Good program and will offer T-shirts for women and children illustrated by Donald Robertson. The Ts will be available at J. Crew and Crewcut stores and online and will retail for $ 45 for the women’s model, $ 36 for the girls’ T-shirt and $ 29.50 for the boys’.
More than 75 percent of the world’s 115 principal crop species are dependent on or benefit from animal pollination and in North America, bees are responsible for roughly $ 20 billion in agricultural production.

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WWD » J.Crew Launches Save the Bees Campaign Ltd

Moms Are ‘On Fleek’ In Hefty’s Hilarious New Ad Campaign

A new ad campaign from Hefty shines the spotlight on moms. But these aren’t regular moms, they’re cool moms.

At first glance, the parents featured in the series of ads embody the cardigan sweater-wearing, PTA president trope of motherhood, but when they speak, they whip out wild party stories full of today’s teen slang — from “bae,” “FOMO,” and “on fleek” to “hangry,” “cray” and “bye Felicia.”

“Traditionally mothers are cast in one light: wholesome caregivers for their children. But the reality is moms are much more complex and multifaceted,” Hefty Cups director of marketing Lynnette Hinch says in the press release for the ad campaign. “Their social networks are extremely important to them, and time spent with friends is often a welcome escape from the drudgery of daily life. We decided to activate that sense of fun, juxtaposing their routine tasks with recaps of epic ragers from the night before.”

And what a strange juxtaposition it is.

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Comedy – The Huffington Post
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Frame Denim Launches First Men’s Campaign

Frame Denim has released its first men’s advertising campaign, which features model Matt Clunan wearing Le Homme, a slim-fit style.
“We instinctively gravitated to him. We felt he represented the Frame man we all want to be, or at least wish we looked like,” said co-founder Jens Grede, who started the brand in 2012 along with Erik Torstensson, Josh Levine and Nico Peyrache.
According to Grede, the campaign, which was released today, will be showcased in-store, on social media platforms, inside select independent media titles and on wholesale retailers’ e-commerce sites.
The campaign was shot by Torstensson and styled by George Cortina.
Frame Denim, which also offers women’s wear, launched its men’s collection last season with Barneys New York, Mr Porter and Nordstrom. The brand partnered with Dutch photographers Inez Van Lamsweerde and Vinoodh Matadin on a capsule collection that included a slim men’s style aptly named Vindooh.
Grede said Frame is slowly broadening the men’s denim range and expanding into other categories.
“Frame is carving out its distinct opinion in the men’s market. We are ultimately trying to dress ourselves,” said Grede.

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WWD » Frame Denim’s First Men’s Campaign

Watch Kendall Jenner’s Fierce Campaign for Estee Lauder

Check out Kendall Jenner’s campaign for Estee Lauder’s Little Black Primer.
InStyle - the best dating site for sexy, successful singles! – the best dating site for sexy, successful singles!

Quvenzhané Wallis Steals the Show Again In New Armani Junior Campaign

Quvenzhane Wallis is looking fierce in new photos for Armani Junior.
InStyle - the best dating site for sexy, successful singles! – the best dating site for sexy, successful singles!

Kim Kardashian and Kanye West Get Super Sexy in Their Brand-New Balmain Campaign

Kim Kardashian and Kanye West star in Balmain’s new spring/summer menswear campaign. See the sexy photos.
InStyle - the best dating site for sexy, successful singles! – the best dating site for sexy, successful singles!

#ShareaCondom Campaign Proves (Safe) Sex Sells


Advertisers may have found the secret to millennial marketing: ego boosting, social media, and sex. Coke’s #ShareaCoke campaign and condom manufacturer Poke’s #ShareaCondom campaign have both led to tremendous spikes in product sales and popularity, especially among young consumers.

New research determined millennials top three “wants” in life, which advertisers used to develop an effective marketing method:

Want: Identity as an important, one-of-a-kind individual.
Method: Boost ego with personalization by name or high-status label.

Want: Maximum attention on social media.
Method: Instagram a Like-worthy pic with witty caption.

Want: Sex.
Method: Get sex.


Coke used this data first in their summer 2014 campaign #ShareaCoke, creating new bottles for sharing with labels specifying a name or a sentimental group, like a “Star” and “Family”. Drinkers were encouraged to share the soft drink in real life and on social media. The bottles and cans were Instagrammed at an unprecedented rate.

“I was at Target with my BFF Bev and I saw a Diet Coke with a ‘BFF’ label,” said 20-year-old University of Florida communications student Christie Boone. “Obvi I bought it, and duh I Instagrammed a pic of us with it. Triple-digit Likes and zero cals; hashtag winning.”

According to Boone, #ShareaCoke also created sexual tension across college campuses as the bottles were “an icebreaker for hot randos to meet, chat, and, you know.”


Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success – until now. Shadowing Coke’s marketing tactic, Poke’s “#ShareaCondom” campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.

“We were inspired to apply the passions and talents of millennials – ego, sex, and social media – and it worked,” said human sexuality researcher Jaime Henderson, Ph.D. “Condom use is at a record high!”

“I’m thrilled about this #ShareaCondom campaign,” said high school sexual education teacher Hailee Koals. “For years we’ve been trying to make safe sex cool. Who knew all we had to do was add a hashtag?”

#ShareaCondom encourages users to share a condom with a broader range of individuals, including a “Cycling Instructor”, “Apple Genius”, and “One Night Stand”.*

“Who you decide to do is your business,” said Poke’s Chief Marketing Officer Mitchell Klump. “We just want the labels to resonate with this generation’s sexual realities.”

Sex, social media, and ego drive many of our actions, whether it’s posting a picture simply for Likes (and attention) or fulfilling a natural desire for love (and possibly attention). These are prominent cultural forces that are here to stay.

“Last night I was at Target, again, and I saw a box of Poke’s with a ‘BF’ label,” Boone said. “Obvi I bought it, and duh I’m going to use them. My boyfriend and I are Facebook official. Hashtag blessed. Hashtag share a condom!”

But while trends that spread virally on social media, such as “My New Haircut” and “Harlem Shake”, ultimately always disappear, sexually transmitted diseases that spread virally are forever. Get in the mix, #ShareaCondom.

Join the conversation using the following hashtags:


*Poke’s List Of People To Share A Condom With:
Uber Driver
Tinder Date
Apple Genius
Divorce Attorney
Da Club DJ
Dog Walker
Drug Dealer
Sex Buddy
Cycling Instructor
Casual Sexual Encounter
Cross Fit Bro
Flight Attendant
Financial Adviser
Dry Cleaner
Bodega Dude
One Night Stand


Visual Design by Peter Jostrand
Comedy – The Huffington Post
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Teen Cancer Patient Back on the Court Thanks to Teammates’ Twitter Campaign

Tim Monette sit-inA New York high school senior’s battle with cancer led to a fight with his school this week, albeit briefly, when Tim Monette says the principal barred him from playing basketball, his great love. That’s because health issues have forced him to trade class time for at-home tutoring, which, the 17-year-old says he was told, makes him ineligible to play sports, according to school policy.

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‘Scandal’: Mellie Pleads With Olivia To Come Back And Run Fitz’s Campaign (VIDEO)

In an unexpected turn of events on the latest “Scandal,” it was Mellie who was desperate to get Olivia back on Team Fitz. She may not have liked it, but she knew that her husband was better when his mistress was in the picture.

“He needs you, Olivia,” she pleaded. “He is tired, and broken and it isn’t the job. It’s doing the job without you. He’s not alive when you’re not here. He can’t breathe when you’re not here. He doesn’t have the will to run, much less win, when you’re not here, because you … you’re everything to him, Liv.”

Buddy TV’s Kelly Schremph felt bad for Mellie during that scene, but TVLine’s Matt Webb Mitovich thought the speech did the trick — so it might prove worth it. He figures it’s just a matter of time before Olivia agrees to run Fitz’s reelection campaign.

But, as E! Online’s Jenna Mullins pointed out, there is one potential hurdle. The episode also suggested that Fitz was responsible for taking down the plan that killed Olivia’s mother.

“Scandal” airs every Thursday at 10 p.m. ET on ABC.

TV Replay scours the vast television landscape to find the most interesting, amusing, and, on a good day, amazing moments, and delivers them right to your browser.
Arts – The Huffington Post
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