Polo Ralph Lauren has been a champion of gay rights for a quarter-century, but this marks the first time the company has produced a dedicated collection and digital marketing campaign to support the community.
The Pride capsule collection features a five-piece gender-neutral assortment for men, women and children that will be supported by a marketing campaign focusing on inclusion and individuality. One hundred percent of the purchase price from the sale of the graphic T-shirt and 50 percent of the price of each polo shirt, hoodie, hat and tote will be donated to the Stonewall Community Foundation, a nonprofit group that benefits LGBTQ-plus organizations around the world.
The Polo shirt has been reimagined in rainbow hues for the Pride initiative.
The digital marketing campaign will feature a diverse group of individuals with deep roots within the LGBTQ-plus community, including freeskier, Olympic medalist and activist Gus Kenworthy; ballet dancer Harper Watters; writer, comedian and actress Patti Harrison; photographer and model Jacob Bixenman; actress Josie Totah, and Hetrick-Martin Institute affiliates Evrisha, Tyriq and Cory, all photographed by Cass Bird.
The campaign launches today on the company’s digital and social media channels.
Alice Delahunt, chief digital officer of Ralph Lauren, said the company has supported the community for 25