Books of The Times: Dangerously Deep Sleep Is Contagious in ‘The Dreamers’

Karen Thompson Walker’s second novel is about a virus that causes people to nod off for very long periods and dream in disastrous premonitions.
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Why Winnie Harlow’s Confidence and Style Are Contagious

ESC: Best Dressed, Winnie HarlowWinnie Harlow is this week’s #WCW!
Ever since the model appeared as a contestant on America’s Next Top Model, season 21 in 2014, we’ve been obsessed. She didn’t win the…

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Contagious

Contagious


New York Times bestsellerWhat makes things popular?If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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9 Weird Things You Didn’t Know Were Contagious

9 Weird Things You Didn’t Know Were ContagiousBut we often share this info without realizing it through body language, facial expressions and even scent. Talk about sharing the load: Research from the March 2012 issue of Social Neuroscience found that merely seeing an anxious person can up your own cortisol, a stress hormone. In other research from Social Cognitive & Affective Neuroscience, people became more alert when exposed to the undetectable odor of sweat from a stressed-out person. These cues may prepare us for potential danger, says Lilianne R. Mujica-Parodi, PhD, associate professor of biomedical engineering at Stony Brook University School of Medicine in Stony Brook, NY.



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Contagious: Why Things Catch on

Contagious: Why Things Catch on


What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why “New York Times “articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. “Contagious “combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, “Contagious “explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread–for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, “Contagious “will show you how to make your product or idea catch on.

Price: $
Sold by Wal-Mart.com USA, LLC