Emily Schuman, the creator and life-envy-inducing blogger behind Cupcakes and Cashmere, has officially thrown her hat into the fashion designer ring.
She revealed today in a blog post on her site that she’s launching a 40-piece collection on July 6, which will debut exclusively at Nordstrom and ShopBop. As Schuman writes, the West Coast serves as a major point of inspiration for the collection:
“Over the past 18 months, we’ve been working on our biggest project to date, one that reflects the true soul of the site and shows the evolution of the brand. On July 6, we’re launching a Cupcakes and Cashmere clothing line, selling exclusively at Nordstrom and ShopBop. The inspiration behind the fall 2015 line is centered around three thematic locations: Los Angeles (edgy, urban), San Francisco (preppy, polished), and Malibu (relaxed, trendy). We developed a line that can be mixed and matched with anything in your closet, focused on quality tailoring and materials, while hitting an affordable price point. It turned out better than I ever imagined.”
Schuman isn’t the first fashion blogger to jump on the design train—she’s following in the footsteps of folks like Rumi Neely and Elin Kling, both of whom started independent luxury basics lines (not to be confused with collaborations) within the last two years. If the images on Schuman’s site are any indication, this line will address the wants and needs of her passionate fan base—scalloped-hem shirts and skirts, leather jackets, chambray tops—quite handily.
While a full look book has yet to be released, you can head over to Cupcakes and Cashmere to get a sneak peek at what’s to come.
Fancy yourself a big Cupcakes and Cashmere fan? Check out Schuman’s gorgeous home and her jewelry collection.
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