New York Fashion Week: Men’s may have wrapped up its most successful edition to date last week but it’s already facing a hurdle for next season: Amazon Fashion, which has been the principal sponsor since the shows started two years ago, has ended its association.
The decision comes even though the web giant is making an evermore aggressive push into fashion, and views it as one of its fastest-growing categories.
Despite Amazon’s move, the Council of Fashion Designers of America, organizers of the shows, is putting a positive spin on things, pointing to the ongoing commitment of at least two of the other sponsors — Cadillac and men’s grooming brand Axe.
“This season of NYFW: Men’s was a creative and commercial success,” the CFDA said in a statement to WWD. “We look forward to the next season taking place July 10 to 13. NYFW: Men’s continues to thrive because of the ongoing commitment of partners such as Cadillac and Axe.”
Samsung is also a sponsor and its participation will continue, said Mark Beckham, business director of Fashion Week for CFDA.
Beckman stressed that even though Amazon’s two-year contract with the men’s shows has ended, the company continues to work with the organization on other projects. He also
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