MILAN — “Making the brand younger, clean, more modern and elevated, slighter closer to the Isaia brand but distinctively different” is the mission that Simon Spurr said he embraced when, in November, he joined Eidos, the Isaia company’s advanced contemporary firm.
The New York-based, British designer — who has worked in the men’s wear departments of labels including Saint Laurent, Calvin Klein and Ralph Lauren before launching his namesake brand — presented his first Eidos collection exclusively to WWD in the new Isaia headquarters here.
In order to attract “more fashion costumers” but at the same time target a broad audience in terms of age, Spurr designed a versatile collection that, unlike the quintessentially Italian Isaia tailored line, is rooted in an international aesthetic.
In keeping with the British designer’s signature style, the lineup is focused on clean, lean silhouettes infused with a touch of “romanticism and sensitivity,” explained Spurr, who also highlighted the “wearability” of the collection.
A look from the Eidos fall 2018 collection.
Featuring more tailoring than in previous seasons, the Eidos fall 2018 effort offers impeccable slim suits, including styles with double-breasted jackets reworked to accommodate six vertical buttons, instead of four. While the overall silhouette of the pants is straight and slim,
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