WWD LIST: Seven Pitti Uomo Historic Exhibitors

Pitti Immagine may be turning 30 this year, but Pitti Uomo started its journey long before that. Since 1972, which marked the first edition of the Florentine trade show, the appeal of the fair has exponentially increased to reach its status of a key destination and barometer of what’s trending in men’s wear. Here’s a list of brands that have been exhibiting at the show since the beginning (or almost), dishing on what makes Pitti Uomo unique, how it evolved through the years and in what way it could further develop in the future.
 
1. HERNO
Italian outerwear label founded in 1948.
PITTI UOMO DEBUT: 1975
WHO: Claudio Marenzi, chief executive officer of Herno and Pitti Immagine president since 2017.
WHY PITTI UOMO: Because it’s the largest and most important trade show dedicated to men’s fashion. We have a very strong bond with it. My father Giuseppe, who founded Herno, recognized this Florentine show’s central role and importance in gathering brands and buyers hailing from all over the world.
BOOTH EVOLUTION: We remained loyal to our location in the central pavilion, in the area dubbed “Classico Italia.” But throughout the years, our stand expanded considerably. Starting last season we also added an exhibition space in the

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