FabFitFun Expands to the U.K.

SELLING THE LA LIFE: FabFitFun, the subscription box service, is crossing the pond and making its lifestyle services available to the U.K.
The move follows an $ 80 million Series A funding completed in January, with the company aiming to use part of the funds toward international expansion.
“We’ve had a lot of interest in FabFitFun from consumers all over the world with a high concentration of interest in the U.K. That, combined with the fact that there are no language barriers, a lot of overlap in cultural interests, and similar seasons, put the U.K. market at the top of our list,” said the company’s cofounder Katie Rosen Kitchens.
The company believes the biggest opportunity lies in the breadth of its services, which extend beyond the subscription box to a streaming service that offers on-demand videos on a wide variety of topics such as cooking, fitness or relationships; members-only flash sales, and access to an active social network.
“We are a lifestyle membership and the subscription box is one component. That’s what’s allowed us to thrive where others have not been as successful,” added Rosen Kitchens, pointing to customers’ ability to customize the boxes they receive and get a taste of the L.A. lifestyle, as

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FabFitFun Aims to Create Urban Oasis in Downtown Los Angeles

ALL BOXED UP: Subscription box firm FabFitFun is back for round two in the world of pop-ups with one set for downtown Los Angeles.
The West Hollywood company tested its first in-real-life concept at its headquarters in October, in a move cofounder and co-chief executive officer Daniel Broukhim said the team was “really, really thrilled with the outcome and thought it was a resounding success.”
“It was a positive and in terms of what we learned about our customer, we’re tapping into something we already know, which is that there’s a big community around FabFitFun and there are people who love FabFitFun,” Broukhim said. “To the extent that we can provide experiences for our loyal members who love the boxes, love the content, love the community element… and other things that we provide people within our membership, we want to bring people together more and more.”
To that end, the company has what it’s calling an installation set up for the weekend at Grand Central Market. The two-day pop-up will include hand-painted cacti and plants, sale of the company’s spring box and photo opps that, if posted to social media, can be used for a discount on the box.
“We love Grand Central Market.

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