Google’s executive chairman Eric Schmidt is thinking about fashion, being cool and how artificial intelligence can help brands connect the two.
The billionaire, who’s on Tory Burch’s advisory board and was front-row at the designer’s spring show Tuesday, told WWD that computers are getting closer to helping fashion make better decisions.
“What is the trend in fashion? More and more product, it’s more and more confusing with faster product cycles,” Schmidt said before the show. “Wouldn’t it be nice if there were a solution which said, ‘Well, we’ve sort of modeled this and this is where things are going and this is the emergent stuff.’ And so it would make sense. It would make you smarter, it wouldn’t replace you.”
Schmidt, who has also invested in retail tech and mobile commerce, imagined computers with artificial intelligence being able to take a picture of a dress and tell a brand whether it was going to be cool or not.
“There’s a science around cool,” he said. “And the science is that cool people move and then everyone else moves. If you could model that and if you could figure that out, that would help you because then you’d have a jump and you’d say, ‘I
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