MILAN — On the occasion of World Water Day, Gucci and Chime for Change — the brand’s global campaign for gender equality — on Thursday unveiled a partnership with Beyoncé and Unicef USA to bring clean, safe water to Burundi.
Gucci committed $ 1 million to Beyoncé’s multi-year BeyGood4Burundi initiative launched last year with Unicef USA to support programs improving water, sanitation and basic hygiene practices in the hardest-to-reach areas of the African country, where nearly half the population has no access to safe water.
Gucci’s investment will help support the construction of 80 wells, providing access to clean water to more than 120,000 women, girls and their families. The wells will be in addition to the 35 already completed by the BeyGood4Burundi initiative, which is set to support 366,000 women and children by 2020.
“Gucci and Chime For Change are proud to stand with Beyoncé and Unicef to help change the lives of hundreds of thousands of girls and women in Burundi,” said Gucci’s president and chief executive officer Marco Bizzarri in a statement. “Through our commitment to BeyGood4Burundi, we continue the mission of Chime For Change to provide education, health and justice to girls and women globally.”
Gucci and Chime For Change partner