Gustav von Aschenbach Men’s Spring 2019

In its third season, Robert Geller’s Gustav von Aschenbach seems to be finally developing its own identity.
Although a younger and more fun offshoot of the designer’s main line, the collection still has Geller’s signature, with its traditional boxy silhouettes, washed cotton fabrics and saturated tones.
But G.V.A., as the line is now being called, has more of a streetwear edge. The use of logos, slogans and appliquéd photographs spoke to Geller’s love of Swiss graphic design and typography — as evidenced by the word Basel used on garments throughout.
“The G.V.A. kid is evolving into a young artist, who expresses himself through individualistic, self-confident clothes,” Geller said.
Some of this artistic expression shone through in a creative casting mix of models and New York street dancers that added a jolt of energy and fun to the show.
Among the highlights was an array of light outerwear, from trenchcoats and cropped field jackets to utility varsities. Embellished with the graphic details, these became one-of-a-kind pieces.
Geller’s ability to create a younger alter-ego allows him to channel trendier and more of-the-now pieces. But coupled with his more romantic and mature Robert Geller collection, these two sides of his personality seem perfectly aligned.

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Geller Readies Gustav von Aschenbach Launch

NEW YORK — Just call him Gustav.
Robert Geller’s new brand, which he will unveil Tuesday with a show during New York Fashion Week: Men’s, may have a mouthful of a name – Gustav von Aschenbach – but that’s in direct contrast to its style, which focuses on casual, oversize silhouettes with few embellishments.
“In my mind, that’s where men’s wear is going,” he said. “It’s about silhouettes and ease.”
Geller said he’d been “thinking about silhouettes for a long time” and felt he was finally ready to branch out.
The general shape of the silhouettes is “quite round,” he said, and the pieces are all manufactured in Japan from Japanese fabrics and are “more simple than Robert Geller.” There are no prints or patterns — although a couple of pieces have stripes. Linens and linen blends with “some synthetics mixed in” provide a worn-in aesthetic. There are oversize T-shirts and sweatshirts, cowl-neck anoraks, softly tailored topcoats and utilitarian jackets, “light and breezy pants” and shirts in “crunchy” fabrics. Knit bombers and cardigans as well as a few oversize canvas bags and sneakers round out the offering.
“The details are so simple, so the silhouette is important,” he said. “I want it to be very

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