BRANCHING OUT: Gentle Monster, the buzzy South Korean label known for futuristic, high-end eyewear and peculiar retail concepts — a London store features kung fu-fighting aliens — has teamed with Huawei for connected eyewear set to launch this summer.
The new accessory was introduced at the tail end of a splashy smartphone launch by the Chinese tech giant in Paris on Tuesday, which was mostly focused on the power of the phone’s camera, but also included a power bank, ear buds and a new triathlon mode for its smart watches. The eyewear was introduced as “one more stylish thing.”
“You can pick up a phone call when your phone is in your pocket or your bag,” said Richard Yu, chief executive officer of the Chinese tech giant’s consumer business group, strolling across a stage in front of a colossal screen. “It’s a new fusion of fashion and technologies,” he added.
Hankook Kim, the soft-spoken cofounder and ceo of Gentle Monster, also took to the stage, explaining that the label’s 18 stores are different — each with an individual and elaborate theme, built by in-house design teams — and showing images of futuristic eyewear.
“At the same time, we can make normal sunglasses,” he added.
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