Printemps Inaugurates Men’s Accessories Floor

PARIS — The missing piece of the Printemps men’s building, Printemps de l’Homme, is in place with the inauguration today of the store’s men’s accessories department on the ground floor. The men’s footwear space remains on the site’s fifth floor.
Measuring around 22,000 square feet, the contemporary Wilmotte & Associés-designed space features a light gray marble floor and wood and copper furniture interspersed with multicolored Perspex units.

A view of the new Printemps de l’Homme accessories department. 
MANUEL BOUGOT

The department boasts a number of brand exclusives and corners by labels including Gucci, Prada, Valentino, Loewe, Longchamp, David Yurman and cutting-edge speaker brand, Devialet.
Dedicated areas include urban leather goods, with items by brands such as Want Les Essentiels, Rue de Verneuil and Bonastre; belts, by specialist labels including Maison Boinet and L’Aiglon, and hats, with collections by Stetson, Borsalino and Super Duper, to name but a few.
The retailer’s Au Printemps Paris private label is also present across the categories.
Boutiques by Montblanc and Christian Louboutin will open soon.
Spotlighting brands specializing in artisanal know-how, a section called Le Masculin Singulier, or Masculine Singularity in English, showcases goods by 30 labels from across seven countries, with prices ranging from 50 euros to 3,000 euros. On display are leather goods

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Etro Inaugurates New Berlin Store

MOVING UP: In a mini-move with maximum impact, Etro traded its 12-year-old back-corner digs in Berlin’s tony Quartier 206 for a new two-floor, approximately 4,850-square-foot space directly accessing Friedrichstrasse in the same complex.
Reflecting the brand’s most recent in-store design, women’s wear and accessories on the ground floor are showcased in streamlined iron structures set against lacquered gray walls and natural stone flooring, plus a vivid color flash or two. Plaster casts and a marble replica of Torso Gaddi add that typically artistic Etro touch, as do Massimo Listri’s striking architectural photographs leading the way upstairs or the vintage black-and-white Chinese photographs that accent the walls of the men’s department. However, humor is also part of the brand’s DNA, as evidenced in the foodie-fashion spring still life: a tasty meal comprised of spring’s spaghetti-print silk foulard or capelletti pocket square, complete with the proper implements – Etro fork and knife knit ties.
Kean Etro had just eaten — a Michelin-star lunch at Pauli Saal in the former Jewish Girl’s School on Auguststrasse – followed by a few impromptu gallery visits in the same building. He was basking in having a little time off “from not running a company, which in these days is

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