The Outside View: How Tech Has Robbed Photographers of Power and Given it to Influencers

My daughter recently turned 12 and as part of the celebrations we watched R.J. Cutler’s 2009 documentary, “The September Issue.” Not exactly a typical choice for a coming-of-age film but still one that threw past and present into stark contrast.
As the documentary unfolded, it dawned on me just how much publishing and technology have moved on in the last nine years. None of the staff at Vogue was seen using smartphones. I tried to imagine watching it through my daughter’s eyes.
In one scene, Anna Wintour is waiting to view potential cover shots of Sienna Miller by Mario Testino. The team must wait to download large files, then print off the images from the shoot. Although the technology was already there, it was clunky and slow in comparison to today. We were looking at what is fast becoming history: Analogue fashion photography.
In less than a decade, the arrival of the smartphone and its high-tech capabilities has completely revolutionized photography and publishing. Nine years ago, Vogue was a fashion authority. Today, Instagram is. The hashtag Fashion Week has 15 million posts attached to it, #AW18 has 533,000 and counting.
We’re also sharing more photos than ever, 350 million per day on Facebook alone. Where

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Instagram Influencers Are All Starting To Look The Same. Here’s Why.

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Creative Playground Launches to Help Companies With Branding, Production, Celebrity Influencers

NEW YORK — Dari Marder, Nicole Winnaman and Maria Dolgetta have joined forces to create a new branding and marketing agency, Creative Playground, aimed at fashion, entertainment, beauty and wellness industries.
Their alliance has been a long time in the making — though one that came together without any trace of a headhunter. On the October day in 2015 that Marder exited the Iconix Brand Group as global chief marketing officer, Winnaman, a public relations and communications specialist, was the first to contact her. “Nicole said, ‘This is the day I’ve been waiting for for years,’” Marder said with a laugh Tuesday.
The pair first met in 2008, when Winnaman pitched Britney Spears to Marder for a Candie’s campaign. After working together for two years, they stayed in touch and always tried to work together. “Maria and I always felt that Nicole was the closest to being just like us. She was a businesswoman, but a creative and a mom, who somehow found this great balance to raise these beautiful girls. She was just juggling it just like we were,” Marder said.
In their 20-plus years working together at Iconix, Marder and Dolgetta handled a portfolio with 30 brands which included Badgley Mischka,

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Linda Farrow Taps Four Digital Influencers for Spring Capsule

DIGITAL VISION: Linda Farrow is sidelining designers in favor of digital influencers for its spring capsule collection.
The luxury eyewear brand, which is known for its seasonal collaborations, has so far been teaming with a host of designers to create capsules. They have ranged from established names such as Matthew Williamson and Dries Van Noten to younger, eccentric labels including KTZ, Yazbukey and Bahrain-based Khaleda Rajab.
For the latest capsule, the brand has instead tapped four influencers: Australian native Nicole Warne, known for her blog Garypeppergirl.com; Leaf Greener, a Chinese stylist and publisher of her own WeChat fashion magazine; Elena Perminova, a Russian model and founder of Instagram charity “SOS by Lena Perminova,” and the Netherlands-based Negin Mirsalehi, who is a vlogger and founder of a hair-care line.
The four women, who boast a combined following of up to 7 million, have designed one pair of sunglasses each and are featured together in a new campaign promoting the collection, shot by Mariano Vivanco.
Simon Jablon, the brand’s chief executive officer, said the decision to work with the influencers was based on the idea of “global togetherness,” and on teaming people with whom the Linda Farrow customer can relate to.

A visual from the Linda Farrow spring

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