Kareem “Biggs” Burke continues to pull from his roots for his apparel endeavors.
The Roc-A-Fella records cofounder, who owns the denim brand Fourth of November, has teamed with the New York Knicks on a limited-edition capsule collection in celebration of the basketball team’s 70th anniversary.
“As a real New Yorker it’s an absolute honor to collaborate with the Knicks,” said Burke.
The collection includes a classic varsity jacket made of Melton wool and lambskin, and a snapback. Both feature the Fourth of November logo along with ’70 and ’73, which indicate the years the Knicks won an NBA Championship. The jacket, which retails for $ 350, and the snapback, which retails for $ 46, will be sold exclusively at the Madison Square Garden team store. Only 70 pieces of each style will be produced.
When working with Roc-A-Fella, which was acquired by Def Jam in 2004, Burke helped grow Rocawear, the label’s streetwear brand, into an almost $ 700 million business, and although he had no plans of reentering the fashion business, when a childhood friend introduced him to Fourth of November, which was founded by Carlos Rodriguez, he joined the team to help them grow the company. The line, which consists of denim and varsity jackets,
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