JOINING THE HEIST: Let the binge-watching – and purchasing – begin. Diesel has revealed a partnership with hit Netflix series “La Casa de Papel,” also known as “Money Heist.”
Created by Álex Pina in 2017, the Spanish show revolves around a long-prepared, multi-day assault on the Royal Mint of Spain in Madrid conceived by a criminal mastermind and executed by eight thieves whose identities are undisclosed. Over the arc of just two seasons, the series gained worldwide popularity, with some of its signature elements becoming part of the pop culture, including the red uniforms; the Salvador Dalí-inspired masks worn by the protagonists during the heist; and the Italian anti-fascist song “Bella ciao” played multiple times in emblematic scenes as a metaphor of resistance and freedom.
For the third season of the show, which will be released on July 19, Diesel’s design team created the red hooded jumpsuits worn by the key characters. As part of the collaboration, the brand will also offer a limited number of jumpsuits worn on set to aficionados of the show and consumers through an online contest.
La Casa de Papel’s signature red jumpsuit uniform.
In addition, Diesel will release a limited edition capsule collection dedicated to the series. Offered in a color
Follow WWD on Twitter or become a fan on Facebook.