EXCLUSIVE: Sonia Rykiel Splits With Julie de Libran, Seeks New Investor

PARIS – Creative director Julie de Libran has left Sonia Rykiel, as the French fashion house known for its striped knits looks for a new investor, WWD has learned.
“The house confirms the departure of Julie de Libran,” a spokesman for Rykiel said on Thursday, adding that the label’s management was mulling over the organization of the design studio. “The house is not for sale. It is looking for a partner to enter its capital in order to increase its development,” the spokesman added.
De Libran, who joined Rykiel in 2014, showed her last collection for the label in a showroom presentation during Paris Fashion Week, having skipped the runway this season after a banner 50th anniversary year that culminated in an outdoor fashion show last September on the newly christened Allée Sonia Rykiel in Paris.
Her departure comes amid steadily declining revenues at the loss-making house, whose founder died in 2016. In recent years, it has been hit hard by the successive impact of the Russian financial crisis, the slowdown in consumer spending in Asia and the impact of terrorist attacks on tourism to Paris and the rest of Europe.
One source estimated that revenues at Sonia Rykiel are down to between 20

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