EXCLUSIVE: Longchamp to Stage First Fashion Show in New York

PARIS — In one of the latest twists in the trans-Atlantic fashion show shuffle, Longchamp is planning to stage its first official runway show at New York Fashion Week this fall. Known for its best-selling Le Pliage bag, the French leather goods firm has expanded its ready-to-wear offering over recent years as part of its repositioning as a lifestyle brand.
The New York show is scheduled for Sept. 8, with the venue yet to be confirmed. The family-owned brand also plans to stage an event on its home turf at the Opéra Garnier in Paris on Sept. 11.
The NYFW show will cap Longchamp’s 70th anniversary celebrations and a U.S.-centric year for the brand. Building on its ambition to be seen as a fashion brand, Longchamp in May opened its Fifth Avenue flagship with a dedicated space for rtw and shoes in the center of the main floor, and launched a clothing and accessories capsule with Shayne Oliver. Meanwhile, Kendall Jenner, the new brand ambassador, is on board for four seasons, beginning with the fall 2018 campaign.
When asked if the New York show will be a one-off, Sophie Delafontaine, Longchamp’s artistic director, said: “We felt that this was the right time to take things to the next level and

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