Next Step Is Loungewear for Ban.do

CREATURE OF COMFORT: Ban.do, the company that gained steam for its day planners and other giftable items bearing phrases such as “I Am Very Busy,” is continuing its growth spurt. Now, with loungewear.
The company on Monday launches the new category in its online shop, along with retailers such as Nordstrom and boutiques. The collection, branded the Ban.do Leisure Club, totals eight stockkeeping units. It’s four pajama styles in two different prints ranging from $ 48 to $ 68, the highest-priced item being a sleep dress. The prints include a pink-and-blue stripe pattern and a daisy print, with details such as Peter Pan collars and contrast piping.
The expansion into lounge continues to grow the business from when Ban.do first stepped into apparel in 2015, which initially transferred its prints and sayings to simple blanks. The offering matured for spring/summer 2017 when the company began dabbling in more basics.
“How does a brand known for giftable products make a mark in the apparel world without making it feel disjointed?” merchandising director Ruthann Clawson said of the consideration the company makes when thinking about the apparel.
The answer, as it related to loungewear, came when founder Jen Gotch wore pajama pants styled with other Ban.do apparel to

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Naked Introduces Men’s Loungewear Collection

Naked is expanding its offering.
The innerwear company is launching a men’s loungewear collection today on its e-commerce site, and it will also be available at select Nordstrom stores this season. The line is made from Naked’s signature fabrics and includes lounge pants, shorts and long-sleeve tops that retail from $ 60 to $ 80.
This launch follows the introduction of Naked’s women’s loungewear collection for fall.
Joel Primus, Naked’s founder and president, said the collection features supersoft fabrics and the styles are “sharp enough for versatile, everyday wear.”
Intimate apparel vet Carole Hochman joined Naked in 2014 as the chief executive officer and chief creative officer. According to Hochman, the Naked brand has been rapidly expanding. The men’s category has seen 119 percent growth from the first half of the year since March 2014 and it recently launched at Dillard’s and Nordstrom Vancouver. It and will also be available for the first time at select Bloomingdale’s stores and on Bloomingdales.com this fall. Bloomingdale’s will also be carrying Naked’s women’s loungewear collection for spring 2016.
Hochman said she has an “extensive working history with Dillard’s, I know they are a fantastic partner.” And the addition of the Southern retailer, which will join department stores such as Nordstrom

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