Model Behati Prinsloo Teams With Seven For All Mankind

LUCKY SEVEN: Model Behati Prinsloo won’t have a Super Bowl-sized audience like her husband Maroon 5 frontman Adam Levin did last weekend, but she is front-and-center for Seven For All Mankind.
The model is the focus of the Los Angeles-based denim and lifestyle brand’s spring campaign. Lensman Guy Aroch shot her along the California coast for the third installment of #wearemankind. The model is a familiar face with the fashion crowd, having worked with Victoria’s Secret, Elizabeth Arden and Swarovski, among others.
As a jeans kind of girl, she modeled styles with denim side stripes, fringe accents, unexpected soft fabrics and pops of color. Malcolm Jackson, Ali Tate Cutler, Alicia Herbeth and Josh Upshaw rounded out her supporting cast for the Delta Galil Industries-owned label. This time around, the “We Are Mankind” initiative plays up the layers that make up individuals. The brand will also be adding new denim and ready-to-wear styles for women and men.
Executives at the denim label met the model in October and appreciated “her genuine obsession with denim and admiration for Seven For All Mankin,” a company spokeswoman said. “What we love most about Behati is that she is more than meets the eye, beyond being in this

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Seven For All Mankind Introduces Foolproof Jeans for Men

Following up on its Tailorless line of flared women’s jeans for fall and holiday, Seven For All Mankind thinks it’s got something for spring to address men’s current passion for high-performance jeans.
Dubbed Foolproof and constructed from a proprietary denim weave exclusive to Seven and made from 89 percent cotton and 11 percent stretch fibers, the company aimed to develop a product “that had close to zero growth in the wearing and zero shrinkage in the home wash, that would never change no matter how you wear it or how you wash it. We were pretty much trying to make the most stable denim fabric in the world,” according to Steve Romero, men’s denim designer.
The company declined to identify the mills responsible for the fabric’s development and manufacturing.
Barry Miguel, president of Seven, part of VF Corp.’s Contemporary Brands coalition, noted, “We’ve tried and it seems no matter what you do, you really can’t mess these up.”
Miguel spoke to WWD from Project, where the new assortment is being introduced. It is available in three fits — Paxtyn, Slimmy and The Straight — and three finishes of descending darkness — Classic Indigo, Alpha and Tribute — and will be priced between $ 198 and $ 218.
Miguel characterized

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