Borbonese, Istituto Marangoni Team Up on Talent Search

Italian luxury accessories brand Borbonese is launching a project in collaboration with several international schools aimed at expanding its horizons and dialoguing with the new generation of creative minds in order to reach a younger audience.
Called Officina Borbonese, the project kicks off this month in a partnership with Milanese fashion school Istituto Marangoni. About 70 students from the master’s programs in Fashion & Luxury Brand Management and Fashion Start Up will be selected to study and analyze the Borbonese brand and will be asked to pitch new ideas in terms of style, traditional and digital communication, as well as marketing strategies focused on both European and international markets, such as India, China and Korea.
“Officina Borbonese was born to find a contemporary way to communicate the brand’s core values,” said Borbonese chief executive officer Alessandro Pescara. “We would like Officina Borbonese to be a laboratory of both creative ideas and product research. We have in mind a sort of Desk Design Thinking, a space dedicated to creativity, which brings new interpretations of our iconic products, but also new forms of communication, an exchange between the company and the school, getting the world of production and creative imagination closer.”
In particular, Pescara highlighted

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CFDA’s Steven Kolb to Give Speech at Istituto Marangoni in Miami

MIAMI BOUND: CFDA’s president and chief executive officer Steven Kolb is headed to Miami on July 23.
The executive will be the first guest to join leading Italian fashion, art and design school Istituto Marangoni in its series of talks named “In Conversation With,” which will kick off at the school’s Miami unit this month. The names of subsequent guests were not disclosed.
The project makes its debut at the Miami school under the guidance of its president, Hakan Baykam, and recently appointed advisory board member Eva Hughes, who joined the school on June 26. Hughes is the founder of the Adira Consulting advisory firm and served as ceo and director general of Condé Nast International’s Mexico and Latin America divisions until last July.
“I’m thrilled to announce the launch of this new project and we couldn’t be more honored with the participation of CFDA’s Steven Kolb. We are closer to reaching our goal of becoming the new fashion hub for Miami and the Americas” said Baykam.
“This project will also help give our students an unprecedented opportunity for exchange, inspiration and creativity, working towards a brilliant future in fashion,” he added, noting that the “In Conversation With” format aims to offer students the

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Les Copains, Istituto Marangoni Team on Talents’ Project

A DREAM COMES TRUE: Italian brand Les Copains is gearing up to team with Istituto Marangoni fashion school to promote the creativity of young talents with a project named “Weaving a Dream.”
Students from the school’s master class in fashion design, based in Milan, will be asked to develop a capsule collection for spring 2019.
Each student will conceive a 10-item special collection with the support of Les Copains’ creative team. A mood board, color and fabric palettes, as well as sketches and technical drawings for the collection, will help the aspiring designers present their concept.
While the partnership between the Italian firm and the fashion school is still being developed, it is understood that a committee of judges, including representatives for the brand and for Istituto Marangoni, will select the best lineup.
Les Copains will produce and distribute the winning collection, which will also have a dedicated display inside selected flagship stores of the brand.

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