Maskit Looks to Build U.S. Sales With NYFW Event and Art Installation

MASKIT TAKES NEW YORK: Friends of the Israel Defense Forces’ tristate region is hosting Maskit Fashion House’s NYFW debut today at Metropolitan West. Started in 1954 and known as the first fashion house of Israel, the company belonged to the Israeli government in its earlier years. The idea was to provide work for immigrants and to teach them craftsmanship as well as new techniques. In its prime, there were 2,000 employees and 10 freestanding stores, including a Fifth Avenue location. In 1994, it was shut down before being revived five years ago. Head designer Sharon Tal interned for Alber Elbaz at one point, before specializing in embroidery at Alexander McQueen. The brand is now backed by Lyn and Stef Wertheimer and is being shown for a limited time in New York.
In addition to the fashion show, the company is showcasing a large-scale art project titled “Mount Sodom” by Israeli fashion photographer Eyal Nevo. On view at 10 Times Square through Oct. 6, the project features dancers from the Inbal Dance Theater, Israel’s first and oldest modern dance company. Mount Sodom premiered in Tel Aviv in June in the presence of Israel’s first lady.
The fashion presentation will launch FIDF’s Philanthropic Women Campaign and

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