Gucci Décor Arrives at Maxfield

WELCOME HOME: Gucci Décor has made its way to Maxfield on Melrose Avenue.
The luxury house’s home line will be sold exclusively on the West Coast at Maxfield’s through the holidays.
The two will celebrate the collection’s launch at the retailer Thursday with a private event that includes a performance from James Righton’s Shock Machine.
To see photos from the party, click here.
It’s another notch in the belt of Maxfield, which has been on a tear over the past year with installations and dedicated pop-ups in its main door and space across the way on Melrose Avenue, hosting brands such as ReadyMade most recently, along with Vetements, Celine, Fear of God, Amiri and Enfants Riches Déprimés, among others.
The boutique will carry a mix of Gucci Décor in addition to clothing and accessories from the brand, interspersed with vintage pieces of furniture from the personal collection of Maxfield founder Tommy Perse. The items will be shown throughout Maxfield’s main Melrose Avenue store in addition to the glass Jean Prouvé house adjacent to the store.

From the Gucci Décor collection. 
Courtesy Photo

The collection features a unique collection of brightly colored, fanciful pieces including five wallpapers, decorative folding screens, a jacquard vanity seat, wooden chairs and velvet

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Céline Debuts Exclusive Maxfield Pop-up Shop for Fall Collection

Céline and Maxfield on Thursday night debuted a pop-up shop at the L.A. retailer featuring an early selection of fall merchandise that will be exclusive to the tony boutique for the initial rollout through June 11.
Among the ready-to-wear items on display in Tommy Perse’s one-of-a-kind Jean Prouvé “Nomade” house, which has become a de facto museum for several of Maxfield’s European designers — taking “experiential” retail to a rarified level — are a satin-back crepe wrap dress and blouse in lipstick red and off-white; a fluid jersey dress with leather trim, and a pink shearling coat.
Leather goods include the Bowling bag, luggage and classic bags in crocodile and new Clasp bag styles Cabas, Soft Medium, and Flap. Exclusive styles for Maxfield include the Compact Trotteur in plum and the Frame in red with jade contrast.

The Medium Frame bag in jade & bright red shiny smooth calfskin is exclusive to Maxfield. 

There is also a selection of shoes including mules, sandals, heels and boots, and jewelry. Retail prices range from $ 300 for small leather goods to $ 29,300 for crocodile luggage.
“Maxfield has a particular affection to the house of Céline, their teams and Phoebe Philo’s designs. Sarah Stewart, our buying director, systematically makes

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