Actually, Gen X Did Sell Out, Invent All Things Millennial, and Cause Everything Else That’s Great and Awful

Gen X set the precedent for today’s social justice warriors and capitalist super-soldiers. Enjoy, and also, sorry!
NYT > Style

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Paolo Martorano: The Millennial Bespoke Tailor

Paolo Martorano is an old soul.
A self-professed nerd who would rather spend his free time researching the origins of bespoke clothing than go to a football game, Martorano has developed the skills of a true artisan but is only 27 years old.
The Bellmore, N.Y., native comes from a long line of tailors, four generations deep on his father’s side, and started learning the ropes when he was in high school, working as an apprentice for Alan Flusser.
“In grade school, for whatever reason, I was always worried about being underdressed,” he said. “While browsing a bookstore in my early teens, I spied Alan Flusser’s seminal ‘Dressing the Man,’ and it literally stopped me in my tracks. My parents couldn’t understand my obsession and weren’t about to give me the money to buy the book. So, I started researching the subject on the Internet, got my first job, and purchased the book with my first paycheck.”
He moved on to Paul Stuart, where he helped quadruple the retailer’s made-to-measure and bespoke business during his seven-year stint. He then joined Dunhill as its bespoke/made-to-measure specialist for America. But in the fall of 2017, with the urging of several customers, he decided to branch out

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How to Make a Millennial Feel Cozy in Just One Beverage

CBD? Check. Bubbles? Check. Ironic fonts? Check. The aggressive marketing of commodified wellness? Oh yes.
NYT > Style

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Start Buying Furniture the Millennial Way—or Risk Missing Out

While older Americans are loath to buy big-ticket design items online, Generation Y has inspired new direct-to-consumer retailers that reduce the anxieties, cut the costs and amp up convenience.
WSJ.com: Lifestyle

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Berkhamsted Revisited: The podcast for millennial women that’s a hit with men

Berkhamsted Revisited is a podcast about a teenage girl’s diary – so why are most of its listeners men?
BBC News – Entertainment & Arts

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Larry and Toby Milstein Expand ‘Millennial Pink Party’ Into Weekend Long Retreat

The second annual Millennial Pink Party takes to the Hamptons this weekend, and this year the concept has been expanded into a full weekend of events with the help of partners like BCBGeneration, Bloomingdale’s and The Class by Taryn Toomey.
Millennial Pink Party made its debut last year as the re-branded take on the Milstein family’s annual summer Hamptons bash. Real estate scions Larry and Toby Milstein embraced the rosy hue and moved the party to the Breakers in Montauk to lure the young Manhattan social crowd for the party, in partnership with the Human Rights Campaign.
After its success, the one-night event has grown into a weekend, which begins tonight with a private beachside dinner hosted by Whispering Angel. The guest list for Friday night is made up of the Millennial Pink Founders Collective, who are categorized as “a handpicked group of 25 VIP taste makers who will serve as social ambassadors for the Millennial Pink community and provide creative direction on the event.”
Come Saturday, celebrity workout favorite Taryn Toomey will host a session of her workout The Class for guests, followed by the official party at night and a brunch to close things out on Sunday.
The event last year raised more than $ 15,000 for

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How Brands Are Speaking to the Everyday Millennial Male

Hamid Onifade has an amenable face. In one shot, he can look brooding and mysterious, but with just the slightest tilt of his head or upturn of his mouth he’s innocent and childlike. He has a serene, warm visage that’s accessible, but still genetically superior.
Onifade, a 23-year-old male model from Benin, in West Africa, has been working a lot lately. He’s become the representative of choice for men’s brands and retailers that are hoping to break through the noise and incite the everyday guy, who’s not wholly engaged with streetwear, to shop. Onifade has worked for J. Crew, but he’s also modeled for Target’s men’s line, Goodfellow & Co., which launched last fall, and Goodthreads, a private label from Amazon that was made available in 2017 and is exclusive to Prime members.
Onifade hasn’t modeled for Walmart, but the big-box retailer is also reassessing how it reaches men. Aside from acquiring Bonobos last June, a company for which Onifade has modeled, Walmart recently reintroduced George, a men’s private label from its British affiliate Asda.
The activity within the men’s wear space is quantifiable. According to Euromonitor, the men’s apparel and footwear categories have grown by 19 percent globally over the past five years

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Jarel Zhang Brings Chinese Millennial Fashion to Paris

BRAVE ELEMENTS: Jarel Zhang chose a theme of exploration for his first presentation in Paris, showing a captivating lineup of hulking, sculptured puffer coats in a strange, futuristic setting. For the unknown territory, the Chinese Millennial designer equipped his models with long neon lights and provided a clear plastic tent for them to take refuge in. Two of them did, sitting down in the fake snow while a crowd of onlookers eyed the clothing from a distance.
Jarel grew up in the suburbs of Shanghai and his father was an architect, he relayed with the help of an interpreter. The stiff, shiny coats were made with a mirror-effect leather, a feminine copper cape in one instance; while a long, silver coat felt stern with angular shoulders. Jarel designed the print featured on a long coat covered in ruffles in front, and paired with a long hat, in the shape of a sleeve that jutted out behind and hung past the shoulders. It was blue with strokes of orange, yellow, black and white. Another coat was built upside down, with sleeves dangling down from the bottom. Footwear was either practical or sexy, and included black sneakers, shiny stiletto boots, or a hybrid

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Nostalgic for the Atari-Era Arcade? Millennial Gamers Are Reinventing It

Though arcades all but disappeared years ago, crowds are gathering at special events to play artist-created games inspired by 1980s classics. Here’s how to get in on the action
WSJ.com: Lifestyle

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Millennial Fashion Trends and Purges at Resale

Data from online thrift store ThredUp shows what brands and items are hot and trending this summer, as well as what consumers are purging from their closets.
As for trends, hello Millennial pink — still the hot color for summer, but that means goodbye to coral. According to the resale site, there’s been a 99 percent increase in items purchased in the new shade of pink, while the site reported a 104 percent increase in purged coral-shaded bags and apparel items.
Metallics on the print side are in, with a 99 percent increase in purchased items, while floral prints saw a 104 percent increase in items purged from closets and sent to ThredUp.
ThredUp consumers — many of whom are Millennials — are searching for wide-legged jeans, and there was a 10 percent increase in items that featured the wide-legged style in a medium wash. Excised from closets — at a 103 percent increase — were cropped jeans in dark washes. Still hot among consumers is distressed denim, which was purchased 85 percent more than the average on the resale site. Losing some of its cool factor are apparel items — including jeans — with frayed edges, which are being purged 2.7 percent

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Gigi Hadid Wears Head-to-Toe Millennial Pink

ESC: Gigi HadidCome on, Barbie, let’s go party!
That’s what started playing in our heads the minute we laid eyes on Gigi Hadid’s genius Kreist fall/winter ’17 moment. In head-to-toe…

E! Online (US) – Fashion Police

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On the Runway: The 2017 U.S. Open Winners: Brooks Koepka and ‘Millennial Pink’

The very rosy palette that many players chose on the tournament’s penultimate day is already a strong favorite with young consumers.
NYT > Fashion & Style

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Survey: Millennial Uber users don't care about the scandals

Survey: Millennial Uber users don't care about the scandalsA new survey out this week from LendEDU, an online financial services marketplace, found 93% of millennials who have Uber will continue to use the ride-hailing app despite recent scandals.



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