Coach Goes Underground With Graffiti Artist Partnerships

UNDERGROUND VIEW: Coach has tapped a series of British graffiti and rave culture artists to re-create its monogram and create new visuals, from a more creative, underground lens.
The project will kick off this weekend, with the release of fly posters, by the East London-born graffiti artist Pez.
The brand said that it was drawn to Pez’s “utopian dreamscapes” and the way his artworks for legendary U.K. raves have become icons for the rave movement and were often found in fans’ bedroom walls.
For the project, Pez incorporated the Coach monogram into one of his signature, dreamlike landscapes which features a surrealist glass floor with the brand’s monogram on it and a summer sunset sky with a pair of eyes flying around, enveloped by the Coach double “C” logo.
The posters will be scattered around various locations in London this weekend.
This is not the first time the brand has stood behind British talent, having also collaborated on a range of bags with the up-and-coming designer Matty Bovan last year.

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
Milanoo.com Ltd

British Fashion Council Expands China Partnerships Strategy With Ontimeshow

LONDON — The British Fashion Council is expanding its China partnerships strategy with Ontimeshow, one of Shanghai’s largest trade shows, to promote British brands during Shanghai Fashion Week later this month. They will also host a series of events with key industry partners, WWD has learned. An announcement is expected today.
The project is part of the BFC’s China partnership strategy, which was revealed in September and aims to help British designer businesses access the Chinese market. The organization is supporting talent through networking, content and access partnerships and business support.

Roksanda Ilincic, Christopher de Vos and Peter Pilotto. 
Courtesy Photo

Brands Roksanda and Peter Pilotto will launch a stand-alone showroom within Ontimeshow from March 28 to 31, with support from the Department for International Trade. The trip will help the brands’ business development in the market and the designers will have the opportunity to meet with key retailers, media, stylists, opinion leaders, creative industry influencers and high-net-worth individuals from the region.
“China has always been an important part of our strategy,” said Caroline Rush, chief executive officer of the BFC. “We are delighted to collaborate with Ontimeshow to bring two hero brands of London Fashion Week to Shanghai. We hope this is only the

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD
TideBuy Black Friday Sale 90% Off+ Extra Coupon