Pitti Immagine Names New Tutorship Director

MILAN — Pitti Tutorship, Pitti Immagine’s business division aimed at supporting emerging designers in the development of their brands, appointed Luca Rizzi its new director, effective immediately.
Succeeding Riccardo Vannetti, who left Pitti Immagine in June to join Salvatore Ferragamo as chief marketing officer, Rizzi, 34, worked for several fashion companies, including Tomorrow Ltd. and Metradamo, prior to joining Milan-based fashion consultancy Lagente in 2011 and then funding his own agency, called Creative and More, in 2014.
“With this appointment we kick off a strategy aimed at reinforcing what we have done with Pitti Tutorship from 2012 to today,” said Pitti Immagine chief executive officer Raffaello Napoleone. “We are also creating a group of professionals supporting our team,” he added, citing Franco Penè, honorary chairman of Onward Luxury Group, and fashion education guru Linda Loppa, as the new members of the Pitti Tutorship advisory board.
As part of Pitti Tutorship’s effort, British designer Eleanor McDonald, who in June scooped up the ITS Award for best collection, will present a special capsule collection at Pitti Uomo, which will run in Florence Jan. 8 to 11.
In addition, due to the support of Pitti Tutorship and ICE, the Italian trade agency, Italian emerging brand Ice Surface Temperature, designed

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EXCLUSIVE: Aldo Maria Camillo to Unveil Namesake Brand at Pitti Uomo

MILAN — Aldo Maria Camillo will unveil the first collection of his namesake label at Pitti Uomo, running in Florence Jan. 8 to 11.
The designer was selected by the international men’s wear trade show at its Pitti Italics Special Event.
“Aldo Maria Camillo works exclusively and with great focus on men’s fashion studying the masculine silhouette, with the aim of giving a new imprint and freshness to men’s wear. His cultural references belong to an intimately classical background, supported by solid stylistic training and an acute sensitivity to current worldwide events — which goes beyond fashion. He has talent, imagination, and a sense of material,” said Pitti Immagine director of communications and events Lapo Cianchi. “The new project of Aldo Maria is very personal and immediately engaged us, because we believe that in men’s wear it is essential to return to the standards of elegance nonetheless, re-read and renewed in a modern key. We want to join him in this adventure — the launching of his self-named brand — which now more than ever before requires courage and determination.”
A graduate from the New York Fashion Institute of Technology, Camillo kicked off his career in 2003 as an assistant fashion designer at Valentino. Three

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Y/Project to Unveil Men’s Fall Collection at Pitti Uomo

MILAN — Y/Project will show its men’s fall 2019 collection in Florence as guest brand of the next edition of international men’s wear trade show Pitti Uomo, running Jan. 8 to 11.
Y/Project’s collections are designed by Glenn Martens, who succeeded the brand’s founder Yohan Serfaty as creative director in 2013. Serfaty passed away that year.
Under the creative direction of Martens, the Paris-based label won the ANDAM Grand Prize award in 2017 and consolidated its presence in the most relevant department stores in the world, including Dover Street Market, Barneys, Selfridges, Lane Crawford and Jeffrey.
“Glenn Martens created for Y/Project a new aesthetic language, based on contradictions,” said Pitti Immagine communication and events director Lapo Cianchi. “Elegance is juxtaposed with eclectic and extravagant references, streetwear is enriched with historic details and exaggerated couture touches. The brand offers a highly conceptual design in line with the most advances projects in the market and Martens express a witty sense of humor and has a very personal fashion vision, based on freedom, experimentation and fun, without boundaries.”
Last June, Martens unveiled in Milan his capsule collection for the Diesel Red Tag label. Craig Green and Roberto Cavalli were the latest guests designer at Pitti Uomo last June.

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Retailers Praise Pitti Uomo’s Good Vibrations

FLORENCE — Pitti Uomo: an increasingly influential men’s wear platform with good vibrations. That was the consensus of retailers attending the 94th edition of the fair, which wraps today.
But they were also in town for an appetizing lineup of shows, including Paul Surridge’s debut effort for Roberto Cavalli Men’s; the launch of Comme des Garçons offspring Fumito Ganryu’s namesake brand, and Craig Green who on Thursday night staged his first show outside the British capital, as the headlining guest designer. Tom Kalenderian, Barneys New York’s senior vice president and general merchandise manager, hailed the choice as “emblematic of the importance to focus on new ideas for the future of young men who will become our core consumers.”
Green himself on the morning of his show described the event as an “incredible” platform for designers. “There are buyers who have been buying my collections, but who have never yet been to one of my shows because they don’t come to London,” he said. “The reach of Pitti is so much bigger than anything we’ve done before.”
Among the reigning trends at Pitti Uomo, retailers said streetwear and fluro are both still very apparent, as is sustainability and outdoor-inspired activewear.
“The overall message is a stronger

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Retailers Praise Pitti Uomo’s Good Vibrations

FLORENCE — Pitti Uomo: an increasingly influential men’s wear platform with good vibrations. That was the consensus of retailers attending the 94th edition of the fair, which wraps today.
But they were also in town for an appetizing lineup of shows, including Paul Surridge’s debut effort for Roberto Cavalli Men’s; the launch of Comme des Garçons offspring Fumito Ganryu’s namesake brand, and Craig Green who on Thursday night staged his first show outside the British capital, as the headlining guest designer. Tom Kalenderian, Barneys New York’s senior vice president and general merchandise manager, hailed the choice as “emblematic of the importance to focus on new ideas for the future of young men who will become our core consumers.”
Green himself on the morning of his show described the event as an “incredible” platform for designers. “There are buyers who have been buying my collections, but who have never yet been to one of my shows because they don’t come to London,” he said. “The reach of Pitti is so much bigger than anything we’ve done before.”
Among the reigning trends at Pitti Uomo, retailers said streetwear and fluro are both still very apparent, as is sustainability and outdoor-inspired activewear.
“The overall message is a stronger

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Florence to Bloom During Pitti Uomo

MILAN — “The big Italian and international trade shows have to [involve] the cities more and more,” said Raffaello Napoleone, chief executive officer of Pitti Uomo trade show’s organizer Pitti Immagine on Wednesday.
Napoleone presented the packed schedule of shows, presentations and special projects of the upcoming edition of the Florence-based men’s trade show, which runs June 12 -15. The comments were made because Pitti Uomo is set to be an event not only within the historic Fortezza da Basso location’s walls but throughout the whole city. “We’re really glad that the involvement [of Florence] in what we do in Fortezza da Basso is increasing,” said Napoleone.
On the inaugural day of the trade show, Gucci will unveil two new halls at the Gucci Garden Galleria exhibition space, housed inside the Gucci Garden, with a cocktail event. Opened during January’s edition and located inside the historic Palazzo della Mercanzia in Florence’s Piazza della Signoria, the space also hosts a restaurant curated by the three-Michelin-star chef Massimo Bottura and a store. For the occasion, the shop will showcase a limited-edition capsule collection featuring the illustrations of a new artist tapped by the fashion label for the first time, but whose name is yet to be

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Fumito Ganryu to Debut Namesake Label at Pitti Uomo

MILAN — Japanese designer Fumito Ganryu is the latest new entry in the upcoming edition of men’s wear trade show Pitti Uomo, running June 12 to 15 in Florence.
As part of Pitti’s “Designer Project,” he will unveil his new namesake brand at the trade show. Details regarding venue and time or date were not available at press time.
Previously, the designer launched the Ganryu brand operating under the Comme des Garçons umbrella in 2007, after cutting his teeth as pattern maker for Junya Watanabe starting from 2004. The Ganryu label was discontinued last year.
Earlier this month, Georgia was named guest nation of the trade show as part of the program promoted by Fondazione Pitti Immagine Discovery. The six Georgian brands and designers confirmed to present their collections in the special area of the Spazio Carra, at the Fortezza da Basso location, include Aznauri, Situationist, Anuka Keburia, Gola Damian, Tatuna Nikolaishvili and Vaska.
In addition, Craig Green and Roberto Cavalli will also show at Pitti Uomo. The former was named Menswear Guest Designer of the upcoming edition, while the latter was tapped as a special guest and will host a fashion show to relaunch men’s wear under the creative direction of Paul Surridge.

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Pitti Tutorship Teams Up With Parsons for ‘Reward’ Prize

TALENT SCOUTING: Pitti Tutorship, Pitti Immagine’s business division aimed at supporting emerging designers in the development of their brands, has teamed with New York-based The New School’s Parsons School of Design for the fifth edition of its “Pitti Tutorship Reward” prize.
Established in 2017, the talent competition addresses fashion design students who have the chance to get the support of the Pitti Tutorship team, guided by director Riccardo Vannetti, to start paving their professional career path.
For this new edition, an academic jury including The New School’s Parsons School of Design’s professors will select three of their students who enrolled in the project. Vannetti will name the winner, who will be awarded during the 70th Parsons Benefit Event hosted in New York on May 21 at the Pier Sixty venue.
Previously, Pitti Tutorship collaborated for its “Pitti Tutorship Reward” prize with several international fashion schools, including The Costume and Fashion Academy of Rome, Milan’s European Institute of Design and London’s Central Saint Martins.
Founded in January 2016, Pitti Tutorship supports designers in the different aspects of their business, from researching the right production and distribution partners to the development of communication strategies and brand-image activities.

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Georgia Named Guest Nation at Pitti Uomo

MILAN – Georgia will be the guest nation of Pitti Uomo’s upcoming edition, running June 12 to 15 in Florence.
Six Georgian brands and designers will present their collections in the special area of the Spazio Carra, at the Fortezza da Basso location, as part of the program promoted by Fondazione Pitti Immagine Discovery with the goal to shine a spotlight on emerging creative talents from around the world.
The names confirmed for the showcase include Aznauri, Situationist, Anuka Keburia, Gola Damian, Tatuna Nikolaishvili and Vaska.
Irakli Rusadze, one of the leading Georgian designers, will present collections for both his Situationist label – also showcased at the last edition of Paris Fashion Week in March – and for the Aznauri brand, for which he serves as creative director.
Anuka Keburia, who founded her namesake label in 2006, will show her new range of clothes, accessories and footwear infused with black, edgy aesthetics, while the Gola Damian brand revisits Victorian style with a contemporary twist. Designer Tatuna Nikolaishvili develops a feminine and essential range, while Vaska’s founder Vasili Tabatadze mixes special fabrics, such as Japanese silks, and natural materials in his limited-edition line.

A Gola Damian look. 
Courtesy Photo

Previous featured guest nations have included Turkey, Denmark, Africa,

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COS Reportedly Said to Show as Special Guest at Pitti Uomo

MILAN — Is Pitti Uomo opening to fast fashion?
According to a report on Italian web site Fashion Magazine, COS will host a fashion show at the upcoming edition of Pitti Uomo, which will run June 12 to 15 in Florence.
This would mark the debut at the trade show for the H&M-owned accessible brand and the first time the exhibition would appoint a fast-fashion brand as special guest.
Reached on Thursday, the show organizer Pitti Immagine and the brand declined to comment on the report.
Last month, Craig Green and Roberto Cavalli were confirmed to show at Pitti Uomo. The former was named Menswear Guest Designer of the upcoming edition, while the latter was tapped as Special Guest and will host a fashion show to relaunch men’s wear under the creative direction of Paul Surridge.

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Pitti Uomo, Revolver Copenhagen Sign Partnership

Pitti Uomo has teamed with Revolver Copenhagen Int. Fashion Trade Show to bring a hint of Scandinavian lifestyle to Florence.
During the 94th edition of the Pitti Uomo, 15 Scandinavian men’s wear brands will showcase their collections in a dedicated area, called “Scandinavian Manifesto,” located inside the Fortezza da Basso’s Arena Strozzi. The labels will be presented in a customized set, filled with contemporary design items from the Nordic cultural and culinary scene.
“Researching today’s most interesting countries for contemporary fashion is part of Pitti Immagine’s DNA,” said Lapo Cianchi, director of communications and special projects at Pitti Immagine. “The selection curated at Pitti Uomo by Revolver, one of the most interesting trade shows in Europe, consists of both young men’s wear designers and already established brands. Each of them conveys its own individual ideas and together they all express the essence of the Scandinavian design and lifestyle. We are very happy with this partnership established between Pitti Immagine and Revolver, which will further strengthen the appeal of the upcoming edition of Pitti Uomo.”
The partnership between the two trade show organizers is expected to last for at least three seasons.
“We are super proud that
 Pitti Uomo has chosen us to create this project

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Pitti Immagine Cancels Exhibition Curated by Stefano Pilati

Pitti Immagine said on Tuesday it cancelled the “Evolution — Involution — Revolution. Three decades of men’s fashion as seen by Stefano Pilati” exhibition, which was supposed to be inaugurated during the 94th edition of Pitti Uomo, opening in Florence on June 12.
In a statement, the trade show organizer said that exhibition was cancelled due to “curator Stefano Pilati’s binding commitments.” No further details were provided.
After he left the Ermenegildo Zegna Group in February 2016, Pilati took to Instagram Stories in June and January to showcase images of its personal project, called Random Identities, which hasn’t been officially launched yet.
Pitti Immagine said that instead of Pilati’s exhibition, the Pitti Discovery Foundation will present “Fanatic Feelings – Fashion Plays Football,” an exhibit curated by magazines Achtung Mode and Sepp Football Fashion’s founder Markus Ebner and Italian art curator Francesco Bonami.
Promoted by the Florentine Center for Italian fashion and Pitti Immagine and supported by The Italian Ministry of Economic Development and Italian trade agency ICE, the exhibition, opening on June 12 at the Santa Maria Novella complex, will put the accent on the tight relationship between soccer and fashion and how the legendary sport influenced the development of men’s collective imagination.
“Pitti Discovery

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The Pulse of Men’s Industry Strong at Pitti Uomo

FLORENCE — The energy at the Pitti Uomo show was electric as the industry continued to bask in a solid end to 2017 and was eagerly anticipating further gains this year.
But at the same time, some familiar faces were either late in arriving at the show or dressed in some new duds, since many attendees who started their international journey at New York’s John F. Kennedy International Airport arrived in Florence without their luggage. The so-called “bombogenesis” snowstorm on Jan. 4 resulted in thousands of canceled flights and even more lost bags, many of which were still sitting on a runway at the airport this week.
But while they may have had to snip the price tags off their spanking new outfits, Pitti attendees made the best of the situation — and helped the local retail economy at the same time before turning to the business at hand, which was to peruse the typical wide variety of fall merchandise ranging from accessories and footwear to luxury sportswear.
Roopal Patel, senior vice president of fashion director for Saks Fifth Avenue, said she was “very energized” by her first visit to Pitti Uomo. “I feel like this is the nucleus of men’s wear on a

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Street Style Photographers at Pitti Uomo

Name: Scott Schuman
Magazines/web sites you shoot for: The Sartorialist @thesartorialist
What you like about Pitti: It’s a meeting place for some of the best-dressed men, from all around the world. It encompasses a broad range of styles and celebrates everything from streetwear to tailoring at its best.
What you don’t want to see anymore at Pitti: Poorly executed dandyism. To be a dandy can be a beautiful style when done with the right attitude but it’s much trickier than it seems. Because of its loudness, its mistakes attract the eye like a roadside accident.
Favorite street style moment at Pitti: I love shooting the January edition of Pitti Uomo, because the low sun makes perfect light for shooting all day.
 Your favorite street style icons: What draws me to Pitti every year is the new crop of gentleman that inspire me. But I am also very proud that I discovered some of today’s street style stars like Alessandro Squarzi, Domenico Gianfrate, Lino Ieluzzi.
What you expect to trend at Pitti this January in terms of street style: I never look for trends; I’m looking to create images that inspire.

Left: Scott Schuman, Right: A street style look by Scott Schuman. 

 
Name: Lee Oliveira
Magazines/web sites you shoot for:  The New York

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Retailers Seek Best-in-Class Brands at Pitti Uomo

Bruce Pask, men’s fashion director, Bergdorf Goodman and Neiman Marcus
What specifically are you looking for at Pitti?
Literally everything. Absolutely anything can catch my eye if it is well conceived and crafted, unique in presentation, best of class and, therefore, perfect for our very discerning customer. The great thing about Pitti Uomo is that there is such a vast variety of compelling clothing, sportswear, accessories, leather goods, knitwear that it is incredibly inspiring season after season. It’s a show meant for discovery. The fall edition is especially rich, with beautiful, luxe outerwear and sweaters.
Which brands are you most excited to see?
I always love to see the Brunello Cucinelli collection. It’s beautifully presented and merchandised and walk-throughs with the team — always impeccably turned out in the new collection — and Mr. Cucinelli are inspiring and thoughtful. The Classico Italia section is always compelling and filled with Made in Italy product that is beautifully crafted and presented. I also just really enjoy walking each of the exhibition buildings, scouting booths and looking for anything that may be eye-catching to me and, consequently, our customer. I am always inspired by the special guest designer runway shows and presentations produced during Pitti where they make

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Stefano Pilati to Unveil Exhibition at Pitti Uomo in June

MILAN – Stefano Pilati will unveil an exhibition at the 94th edition of international men’s wear trade show Pitti Uomo in June.
Titled “Evolution – Involution – Revolution. Three decades of men’s fashion as seen by Stefano Pilati,” the exhibit at Florence’s Palazzo Pitti is to highlight the tight links between fashion and the constantly changing world surrounding it.
The show, which will be inaugurated during Pitti Uomo and remain open to the public until Oct. 21, represents the third chapter of the three-year program promoted by the Florentine Center for Italian fashion, Galleria degli Uffizi and Pitti Immagine. The Italian Ministry of Economic Development and Italian trade agency ICE will also support the project with a financial contribution.
“For this project focused on men’s fashion, a theme which has been neglected for too long on the Italian and international cultural scenes, we chose Stefano Pilati because he is one of its main protagonists,” said Pitti Discovery Foundation general secretary Lapo Cinchi. “But most of all, we got fascinated by his personal vision of the fashion system: eccentric, dissonant, almost cynical. He has a precise point of view, which reflects the obsessions and considerations of a collector, who is also a designer and someone

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Pitti Uomo Gears Up for 93rd Edition

MILAN — On Thursday, Pitti Immagine presented the complete schedule of Florence-based international men’s wear fair Pitti Uomo, running Jan. 9 to 12 at the Fortezza da Basso venue.
The trade show will boost the number of special projects, shows and events for its 93th edition. According to Pitti Immagine, 1,230 companies will present their fall collections at the fair, 541 of which coming from abroad. Among the exhibitors, 227 are the companies returning or attending the trade show for the first time.
The Karl Lagerfeld and Corneliani brands will return to the event to unveil the men’s fall 2018 collections at the Sala dell’Orologio in the Costruzioni Lorenesi venue and in the Sala delle Grotte space, respectively. Corneliani will also showcase its CC Collection Corneliani lineup in the Sala Ottagonale area.
Other returning brands include Italian footwear label Fratelli Rossetti, Paul & Shark and Pepe Jeans London, which will celebrate its 45th anniversary presenting a new denim treatment. Woolrich will also host an installation and unveil a movie retracing its heritage during the trade show.
As reported, Brooks Brothers will fete its 200th anniversary at Pitti Uomo, staging its first fashion show at the Salone dei Cinquecento in the Palazzo Vecchio, along with a retrospective of

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Gucci to Open Gucci Garden during Pitti Uomo

IN BLOOM: Gucci is going to unveil its Gucci Garden in Florence on the opening day of Pitti Uomo, which runs from Jan. 9 to 12.
Conceived by the label’s creative director Alessandro Michele, the Gucci Garden will be housed inside the historic Palazzo della Mercanzia, in the city’s central Piazza della Signoria.
A store, carrying an exclusive, limited-edition product selection, available just in this unit, and a restaurant by Italian Michelin-starred chef Massimo Bottura will be featured in the space, in addition to an exhibition area curated by the critic Maria Luisa Frisa.
The opening of the venue will be celebrated with a private cocktail event on Jan. 9.
The Gucci Garden project further strengthens the relationship between the fashion house and its Florentine roots. This year, Gucci also pledged to donate 2 million euros to restore the Boboli Gardens in the city over three years.
For the occasion, in May the brand staged its cruise 2018 fashion show at the Palatina Gallery at Pitti Palace, which overlooks the Boboli Gardens.

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M1992 to Guest as Special Project at Pitti Uomo

MILAN — Italian designer Dorian Stefano Tarantini is changing the name of his brand Malibu 1992 into M1992. The new moniker will make its debut during the upcoming edition of Pitti Uomo, running Jan. 9 to 12 in Florence.
“It’s not such a radical change,” said Tarantini, addressing his will to “polish, simplify the name and have a more neutral [starting point]” for his creative process.
“Malibu [1992] tied me too much to the city of Malibu and California, which will remain part of my [inspirations], but I preferred to shorten the name also because M is the initial of Malibu but also of Milan, which is my city,” he added. The designer further stressed the importance of having a “code name, which opens to more possibilities” and of “characterizing the brand with my products and collections,” rather than with a name.
Launched almost four years ago as an artistic, 30-minute video project, Malibu 1992 evolved into a fashion brand combining Tarantini’s tornado of inspirations, ranging from music to neoclassicism, from punk to Californian luxury.
After two seasons of runway shows in Milan, the brand will unveil its new name and fashion course in Florence, as it has been selected as a special project

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Undercover, Takahiromiyashita The Soloist Named Guest Designer Brands at Pitti Uomo

MILAN — Japan is set to steal the spotlight at Pitti Uomo in January.
Undercover and Takahiromiyashita The Soloist will be the guest designer brands at the international men’s wear trade show, running Jan. 9-12 in Florence.
Longtime friends Jun Takahashi, founder and creative director of Undercover, and designer Takahiro Miyashita will both unveil their fall 2018 men’s collections with back-to-back runway shows on Jan. 11.

Undercover Men’s Spring 2018 
Courtesy

The event will mark the return of Takahashi at Pitti Uomo, where he showed his men’s collection on the catwalk in 2009, while Miyashita will host his first Takahiromiyashita The Soloist show outside Japan.
As reported, a day earlier, on Jan. 10, Brooks Brothers will stage its first runway show in the sumptuous Salone dei Cinquecento inside Florence’s Palazzo Vecchio, which will also house a brand retrospective open to the public from Jan. 11 to 14.

Takahiromiyashita The Soloist Men’s Spring 2018 
Giovanni Giannoni/WWD

Pitti Uomo’s collaboration with both established and upcoming international labels is part of the trade show’s strategy aimed at imposing itself as the leading player in the men’s wear industry. Last June, the trade show teamed up with Virgil Abloh, founder and creative director of Off-White, and J. W. Anderson, with both showing their

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Brooks Brothers to Kick Off 200th Anniversary at Pitti Uomo

Brooks Brothers will kick off the celebration of its 200th anniversary in the home country of its owner, Italy.
The venerable retailer will be partnering with the Pitti Uomo show in Florence, where it will stage its first-ever runway show on Jan. 10.
The show will be at the Salone dei Cinquecento in the historical Palazzo Vecchio, which will also be the site of a comprehensive retrospective from Brooks Brothers’ archives. The special exhibition will then be open to the public from Jan. 11 to 14.
“Our anniversary marks a significant and historic milestone not only for Brooks Brothers but also for the fashion industry,” said Claudio Del Vecchio, chairman and chief executive officer of Brooks Brothers. “This is a moment to celebrate 200 years steeped in both tradition and innovation.”
He added that Pitti Uomo “is the global platform for the men’s wear industry and Brooks Brothers proudly accepted the invitation to celebrate our bicentennial this year.”
Raffaello Napoleone, ceo of Pitti Immagine, parent of Pitti Uomo, said the show was honored that Brooks Brothers chose Pitti Uomo as the kick-off of its yearlong celebration.
“Brooks Brothers will be the special event at this coming edition of the fair: an occasion marking the 200 years

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Pitti Uomo Selects Finland as Guest Nation for January Edition

MILAN — Finland will be the guest nation of Pitti Uomo’s upcoming edition, running Jan. 9 to 12 in Florence.
Eight Finnish brands and designers have been selected to present their collections in the special area of the Spazio Carra, part of the Fortezza da Basso location, and through an event held in the city during the men’s wear trade show.
The talents selected include Rolf Ekroth, an Aalto University graduate and finalist of the Hyères Fashion Festival last year; Julia Männistö, founder of the Mannisto label and finalist of the LVMH Prize in 2016; designer Teemu Muurimäki, presenting his men’s wear line Formal Friday; Niina and Timo Leskelä, of the minimalistic Nomen Nescio label, and Janne Lax, founder of the classic shoe brand Saint Vacant.
Finnish designer Heikki Salonen, who formerly worked at Erdem and Diesel, will also launch his new men’s wear brand Vyner Articles at Pitti Uomo.

Nomen Nescio. 
Courtesy Photo

In addition, Finnish heritage labels Turo and R-Collection — a suit brand and leisurewear line, respectively — will showcase collaborations with young designers. The former will team with London-based designer Ikla Wright, while the latter will present a capsule collection in partnership with Maria Korkeila.

Maria Korkeila x R-Collection. 
Courtesy Photo

The guest nation program is

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Trending at Pitti Uomo

Safari Adventure: Lardini
Updated Trenchcoat: Pringle of Scotland
Ultralight Parka: Helter Shelter
Summer Stripes: Block & Last
Shirting Fabrics: Corelate
Eighties’ Bathing Suits: Timo Trunks
Colored Lenses: Super Retrosuperfuture
Embellished Denim: Kings of Indigo
Pastel Sneakers: Bibliotek
Camp Shirt: Gitman Bros.
Hippie Necklaces: Made Solid

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Pitti Peacocks

When it comes to street style at Pitti Uomo, walking sticks, derbys and three-piece suits have been de rigueur for years. But now the “Pitti Peacocks,” as they’re known, have some company — and it’s rocking tradition. Showgoers last year began to infiltrate the dandy landscape with full-on streetwear looks — logo T-shirts, graphic sweatshirts, collectible sneakers and the like. WWD’s prediction for this time round? Expect to see less formality and a lot more street, as inspired by this year’s guest designers Off-White’s Virgil Abloh and Jonathan Anderson. 

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Virgil Abloh to Take ‘Temperature’ of Our Times at Pitti

MILAN — “Imagination plus clothing to me equals art.”
That equation forms the basis of Off-White’s philosophy, according to Virgil Abloh, the brand’s founder and creative director.
And fashion and art are definitely instrumental to “open people’s minds, change the context,” as the eclectic artist and designer explained during an interview at the Cardi Black Box art gallery here, which had been transformed into the company’s temporary headquarters. Abloh and his team are currently working on the men’s runway show the brand will host in Florence on June 15, as a special guest of the 92nd edition of Pitti Uomo.
“I’m super inspired by being asked to show at Pitti because I feel like it’s a great institution within fashion to highlight designers that are doing relevant work,” said Abloh, who is taking part in the Florentine fashion calendar for the first time. “For Pitti, being asked is a sort of [acknowledgment] that a new style in fashion has arrived. And, to me, I’m thankful to be given that stage to do this concept.”
But the location and its tradition, while definitely pushing Abloh to develop a collection “showing the tension between sartorial and streetwear,” as he explained, weren’t the designer’s only sources of inspiration. Abloh highlighted “I’m

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Christian Louboutin, Federico Curradi and Alanui to Host Events During Pitti Uomo

MILAN — Christian Louboutin, Federico Curradi and Alanui will be among the guests at the upcoming edition of international men’s wear trade show Pitti Uomo, running in Florence from June 13 to 19. The brands are the latest addition to this edition’s exclusive program, which includes the already announced events organized by J.W. Anderson and Off-White to present the labels’ men’s collections on June 14 and 15, respectively. While the location of the Off-White event is still undisclosed, J.W. Anderson will host a runway show at Villa La Pietra, which houses a New York University campus.
During the seasonal press conference showcasing the fair’s program on Friday, Pitti Immagine chief executive officer Raffaello Napoleone said Christian Louboutin will organize a special sports-focused event on June 13. During the day, the brand will organize an outdoor tournament in a location in the heart of Florence. Details on the event were not available.
Hugo Boss will also be among the fair’s guests. In particular, the German brand will host a fashion show on June 13 at the Manifattura Tabacchi venue to present its Hugo spring 2018 collection.
One of the most promising men’s designers on the Italian scene, Curradi will present his latest spring collection

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Off-White To Make Pitti Uomo Debut

Off-White, the streetwear label founded by Virgil Abloh, will be a special guest at international men’s wear trade show Pitti Uomo, running in Florence June 13-16.
On June 15, the label will present its latest spring 2018 men’s collection, as well as a selection of pieces from the resort 2018 women’s lineup.
The event will take place the day after the debut at Pitti Uomo of Irish designer J. W. Anderson, who will show his namesake line’s spring 2018 men’s wear collection on June 14 in a still-undisclosed location.
“I’m really honored to present my work for the first time at Pitti Uomo, one of the most relevant platforms which marked the history of fashion over the years,” said Abloh. “My goal is to add a unique chapter to the evolution of this brand.”
“In a moment where the traditional boundaries between fashion and streetwear blur, Virgil Abloh turned his lifestyle into a successful brand,” said Pitti Immagine communication and event director Lapo Cianchi. “He managed to bring Off-White to a stylistic maturation without losing that ability to shock, sometimes in a very direct and frisky way, which enabled him to build a name for himself.”
 

Off-White Men’s Fall 2017 
Dominique Maitre/WWD

 
Launched online in late 2013, Off-White

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