Chad Kessler on Staying Relevant and the Store Experience

“I believe that in order to be successful, you have to lead with great product; a strong brand proposition. You have to have a fantastic experience in your stores and now, of course, in your digital and online channels. And you have to be obsessed with everything about your customers — what he wants, and what’s going to be next for him.”
That’s the key advice on staying relevant from American Eagle Outfitters’ Chad Kessler.
Although Kessler is global brand president for the core American Eagle brand, he also spoke briefly about the new store concepts the retailer has been working on for all of its formats. In addition to American Eagle, it has the intimates concept Aerie; men’s wear designer Todd Snyder, and Tailgate, which sells licensed collegiate products.
Kessler said he loves stores, and told attendees that malls are important to the company’s brands. Further, the company works with landlords to drive traffic. But he also said the company is always looking at other locations, a move to make sure its brands are in the right sites. That’s because the customers haven’t gone away, but maybe the mall may have changed, he explained.
And with four brands already in American Eagle’s portfolio,

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Original Penguin Bets on Genius, Wale to Remain Relevant With Customers

Original Penguin, like many other brands, is trying to figure out how to speak to the Millennial consumer in an authentic way. According to Kristin Dicunzolo, the vice president of marketing and communications at Original Penguin, working with Genius as its only media outlet for the entire season was a way to do that.
“In the past we’ve used a variety of media partners, but we wanted to go all in with Genius to have 100 percent of the shared voice,” said Dicunzolo, who added that it was important for the brand to work with a platform outside of the fashion space.
Genius, which was founded in 2009, primarily focused on publishing lyrics to rap songs — it was originally called Rap Genius. The platform has since expanded its content — lyrics, news, videos, artist interviews, etc. — to cover all music genres.
In 2016 Genius signed a deal with Spotify, the music streaming service, to integrate annotated lyrics into the music playback experience. Brands are beginning to play with selling merchandise on these platforms. Pat McGrath recently launched a line of beauty products with pop star Maggie Lindemann over Spotify.
“Music resonates with the Millennial customer and we want to make sure we

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Why Richard Avedon’s Work Has Never Been More Relevant

The photographer’s social conscience, revealed in a show at Pace/MacGill and a new edition of “Nothing Personal,” deepens his enduring legacy.
NYT > Arts

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How A ‘Batman’ Comic Continues To Tell A Relevant, American Story

“The great thing about this myth is it can be done for any age and applied to any era.”
Arts
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How BlackBerry stays relevant in the age of the iPhone

How BlackBerry stays relevant in the age of the iPhoneA reporter uses a Blackberry device to photograph Blackberry CEO John Chen as he speaks to reporters following their annual general meeting for shareholders in Waterloo, Canada in this June 23, 2015. BlackBerry (BBRY) may not be the hip smartphone giant it once was, but the Canadian business is still alive and kicking based on its new fourth-quarter earnings report. BlackBerry announced better-than-expected earnings for the sixth straight quarter Friday, with revenues of $ 297 million, beating analysts’ estimate of $ 289 million.



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Review: A Newly Relevant ‘L’Amour de Loin’ at the Met

Kaija Saariaho’s work, making its New York debut, is the second opera composed by a woman to be presented by the company. (The first was in 1903.)
NYT > Arts

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How Men’s Wear Brands Stay Relevant

In three years, Brooks Brothers will turn 200. Paul Stuart opened its doors for the first time in 1938. The first incarnation of what is now the Mitchells Family of Stores made its debut in Westport, Conn., in 1958.
But the longevity of these retailers is more the exception than the rule.
For decades, stores like these were the backbone of the men’s industry. But as time passed and the country changed radically, a large number of specialty retailers were unable to survive and are now just a footnote in the industry’s history. The stores that have survived and prospered attribute their endurance to their ability to evolve — without losing sight of their history.
“Everything has to move forward — rust will kill you,” said Tom Mastronardi, chief marketing officer for Paul Stuart.
Arnold Aronson, managing director of retail strategies for Kurt Salmon Associates, agrees: “On a macro level, it has certainly helped that the men’s business has been on one of the more healthy and growing retail categories as men have become more fashion-conscious and eclectic in both their business and casual attire,” he said. “But the major reason that has allowed some, not all, of the venerable men’s retailers to survive

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Relevant Accounting Concepts and Applications: The Writings and Contributions of C. Rufus Rorem

Relevant Accounting Concepts and Applications: The Writings and Contributions of C. Rufus Rorem


C. Rufus Rorem, (1894-1988) was a pioneer in the development of group medical insurance and pre-paid health care. At the time the concepts were radical, but in 1937 he became head of the American Hospital Association’s committee on hospital services, which fostered the first prepaid hospitalization plans in New York and other cities, followed in the 1940’s by doctors’ group practice. This collection includes out of print and difficult to access primary and secondary sources on Rorem’s work, including his 1929 dissertation which presents his major, and still relevant writings on financial accounting theory and practice in a comprehensive, integrated context.

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