MILAN — Stone Island continues to expand its retail network.
“We are opening a boutique in Venice in the first semester of 2018 and we are looking for a location in Tokyo,” said Carlo Rivetti, president of Sportswear Co., which is Stone Island’s parent firm, adding that the company is also scouting stores in Milan to relocate its unit in the Italian city.
The Modena, Italy-based company counts 20 stores.
These include a 5,382-square-foot flagship in Los Angeles, which was officially inaugurated earlier this month.
“This is not only our biggest store but also the most beautiful,” Rivetti said enthusiastically. “Since we opened last summer, we can say that it has been working really well, exceeding our expectations.”
Located at the corner of North La Brea Avenue and West 1st Street, the flagship occupies an entire building and features extensive windows facing the street. Designed to carry current collections as well as an exhibition space dedicated to making customers more familiar with the brand’s heritage, the store’s interiors are marked by the presence of blue crystal walls separating the spaces, which are decorated with the brand’s iconic Rose of the Winds logo. This also appears on the ceiling and on the stone and steel flooring.
The brand’s innovative
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