EXCLUSIVE: Sonia Rykiel Splits With Julie de Libran, Seeks New Investor

PARIS – Creative director Julie de Libran has left Sonia Rykiel, as the French fashion house known for its striped knits looks for a new investor, WWD has learned.
“The house confirms the departure of Julie de Libran,” a spokesman for Rykiel said on Thursday, adding that the label’s management was mulling over the organization of the design studio. “The house is not for sale. It is looking for a partner to enter its capital in order to increase its development,” the spokesman added.
De Libran, who joined Rykiel in 2014, showed her last collection for the label in a showroom presentation during Paris Fashion Week, having skipped the runway this season after a banner 50th anniversary year that culminated in an outdoor fashion show last September on the newly christened Allée Sonia Rykiel in Paris.
Her departure comes amid steadily declining revenues at the loss-making house, whose founder died in 2016. In recent years, it has been hit hard by the successive impact of the Russian financial crisis, the slowdown in consumer spending in Asia and the impact of terrorist attacks on tourism to Paris and the rest of Europe.
One source estimated that revenues at Sonia Rykiel are down to between 20

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Milanoo.com Ltd

Sonia Rykiel Resort 2019

Julie de Libran is saying it with flowers for the cruise season. The designer’s collection for Sonia Rykiel revolved around a botanical theme, with floral prints lending her Seventies-tinged urban wardrobe a poetic charm.
The lineup played off her signature masculine-feminine contrasts. A pleated mini dress with an all-over lily of the valley print was toughened up with matching platform boots and a black leather donkey jacket, while appliqué leather blooms crept along the collar of a raw canvas sleeveless coat.
Men’s tailoring inspired a series of Glen plaid pieces such as a coat outlined in colorful piping details that recalled founder Sonia Rykiel’s penchant for turning clothes inside out. Outerwear reflected a utilitarian streak, with hybrid items such as a peacoat with red nylon puffer jacket sleeves.
De Libran worked the floral effects into the house’s signature knits, which included a blue openwork sweater embroidered with mimosas made of tiny yellow beads. Knitwear textures ran the gamut from a fluffy tweed-effect T-shirt dress to a preppy camel raincoat — perfect for channeling Ali MacGraw in “Love Story.”

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Beauty.com

Sonia Rykiel to Present During Couture

The calendar changes keep coming. The latest addition to the July Paris couture schedule makes more sense than some of the other moves in recent years. As Sonia Rykiel celebrates its 50th year, the brand has been invited by National Fédération de la Couture et de la Mode to present a collection named “ L’Atelier” during next July couture week. The special collection will highlight the work of Julie de Libran, Sonia Rykiel’s current artistic director, as well as the house history of savoir-faire and strong women. The special presentation will take place at the École des Beaux-Arts, Paris on July 1 at 11 a.m.

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British Royal Amelia Windsor Sat Front Row at Sonia Rykiel

NOBLE AIMS: Actress Emma Greenwell and the British royal Amelia Windsor sat front row at Sonia Rykiel’s fall show.
Greenwell said she had just spent a month in Mexico “taking some me-time” after filming two seasons of the Showtime series “Shameless” in quick succession.
“Mexico was amazing,” the actress said. “I was traveling with my friend who is a designer, Lotte Selwood. She’s looking at sustainable fashion so we went out visiting factories and artisans.”
Greenwell played a British noblewoman opposite Chloé Sevigny in the 2016 period comedy “Love & Friendship.”
Cue Windsor, who had recently traveled to Milan Fashion Week to walk in Dolce & Gabbana’s fall show.
Another pedigreed “It” girl who walked in the Dolce show was seated nearby. Delilah Hamlin, daughter of the actors Harry Hamlin and Lisa Rinna, attended the show with her father and sister Amelia.
“I try to go with the flow,” Hamlin said of her nascent career, which has included modeling for Tommy Hilfiger and Sherri Hill. “I feel like modeling is really just what’s happening right now, but I also sing.”

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