Jil Sander Taps Wim and Donata Wenders for Fall 2018 Ads

FAMILY AFFAIR: Jil Sander strongly believes in power couples.
The brand, which is codesigned by Lucie and Luke Meier, has tapped Wim Wenders and his wife, photographer and artist Donata Wenders, to realize its fall 2018 advertising campaign.
In particular, Wim Wenders, in his second collaboration with the fashion label, filmed the three-minute “Time Passing” video infused with a surreal atmosphere, while Donata Wenders shot behind-the-scene images of the short movie’s making. These will be used by Jil Sander for the advertising campaign hitting the September issues of international publications.
“Jil Sander designed by Lucie and [her husband] Luke has a new, unique and modern mélange of classiness and avant-garde, easygoing and haute couture, subtle elegance and defined silhouettes in all their different elements of clothing. I especially like their choice of colors, cuts and fabrics,” said Donata Wenders. “Their garments help you to live in an elegant, imaginative, natural and still somehow strict lifestyle. I tried to reflect this kind of fusion in my photographs, accompanying the latest commercial by Wim.”

Asked about working with her husband on the project, she said, “I loved to witness Wim in his element. I think he enjoyed shooting the many little episodes and creating a new way of storytelling in these spots he made

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Jil Sander Resort 2019

Purity, elegance, strength and quintessential beauty.
A brand with a strong heritage and a very specific identity, Jil Sander over the last few years has struggled to find its own way to refresh its image for contemporary customers and consequentially return to the relevance of its heyday.
In a fashion scenario dominated by a new maximalism and by untamed street wave, discreet sophistication, rationalism and a less-is-more approach might be considered out of fashion. But, actually, will good taste ever go out of fashion?
No, according to Lucie and Luke Meier, who delivered another convincing collection for the Jil Sander brand. With their quiet, soft-spoken approach, they are actually succeeding in developing a new contemporary language, which speaks of Jil Sander but through codes in sync with the current times.
The designers showcased a realistic wardrobe, filled with urban, highly wearable options, yet peppered with a fascinating twist. Their constant research for an approach projected into the future yet anchored by a personal and sensitive attitude resulted in the delicacy of the mattress-inspired quilted fabrics, the tablecloth-like Vichy patterns and the stretch seersuckers developed in a sorbet palette of light blue and yellow.
The silhouettes spanned from more constructed designs, such as impeccable coats with hourglass lines, to sharp-cut shirtdresses in crisp

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WSJ.com: Lifestyle

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Jil Sander Pre-Fall 2018

What’s next? That’s the question that Jil Sander creative directors Lucie and Luke Meier asked themselves for pre-fall.
In particular, they tried to focus not only on defining the possible future for the brand they joined in April, but also on imagining the imminent future of the world we live in. “We want to be positive,” said Luke Meier.
As a result of this approach, the designers focused on a comfortable, relaxed mood, which translated into “soft, cocooning, cozy and close to the body” silhouettes, as Lucie Meier described the overall shape of the lineup.
A sense of ethereal beauty ran through the collection, which opened with a futuristic-like featherweight, oversized padded coat cinched at the waist with a tone-on-tone corset. The outerwear piece was layered over a soft knitted turtleneck sweater and ribbed knitted joggers, heightening the sense of ease and comfort.
Beautiful shearling coats were worn with bias-cut skirts and wrapped sweaters, while jackets echoed cardigan styles and featured asymmetric closures, creating interesting volumes and drapes.
Jil Sander’s signature rigor informed the range of crispy cotton shirts and tailored suits, which were peppered with quirky touches such as asymmetric pockets and lines.
While centered around classic tones of cream and off-white, blue, gray and

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Polo Ralph Lauren Toddler Girl s Fashion Slip On Sander EZ Boat Shoes, 10T – Toddler

Polo Ralph Lauren Toddler Girl s Fashion Slip On Sander EZ Boat Shoes, 10T – Toddler


Polo Ralph Lauren Toddler Girl’s Fashion Slip-On Sander EZ Boat Shoes Velcro Top For Easy On/Off. Deck Shoe Inspired Lacing Around Opening. Comfortable Inner Padding. Rubber Man-Made Outsole. Signature Embroidered Polo Pony Accents Velcro Strap/Top
List Price: $ 45.00
Price: $ 45.00

Polo Ralph Lauren Toddler Girl s Fashion Slip On Sander EZ Boat Shoes, 6T – Toddler

Polo Ralph Lauren Toddler Girl s Fashion Slip On Sander EZ Boat Shoes, 6T – Toddler


Polo Ralph Lauren Toddler Girl’s Fashion Slip-On Sander EZ Boat Shoes Velcro Top For Easy On/Off. Deck Shoe Inspired Lacing Around Opening. Comfortable Inner Padding. Rubber Man-Made Outsole. Signature Embroidered Polo Pony Accents Velcro Strap/Top
List Price: $ 45.00
Price: $ 45.00

Polo Ralph Lauren Toddler Girl s Fashion Slip On Sander EZ Boat Shoes, 4T – Toddler

Polo Ralph Lauren Toddler Girl s Fashion Slip On Sander EZ Boat Shoes, 4T – Toddler


Polo Ralph Lauren Toddler Girl’s Fashion Slip-On Sander EZ Boat Shoes Velcro Top For Easy On/Off. Deck Shoe Inspired Lacing Around Opening. Comfortable Inner Padding. Rubber Man-Made Outsole. Signature Embroidered Polo Pony Accents Velcro Strap/Top
List Price: $ 45.00
Price: $ 45.00

Polo Ralph Lauren Toddler Boy s Fashion Sneaker Sander CL EZ Shoes, 7T – Toddler

Polo Ralph Lauren Toddler Boy s Fashion Sneaker Sander CL EZ Shoes, 7T – Toddler


Polo Ralph Lauren Toddler Boy’s Fashion Sneaker Sander-CL EZ Shoes Canvas Upper And Inner. Velcro Closure For Easy On, Easy Off. Comfortable Inner Padding. Leather Trimming. Rubber Man-Made Outsole
List Price: $ 40.00
Price: $ 40.00