Alpha Industries Shifts Marketing Efforts

Alpha Industries has a new marketing plan.
The heritage military brand used to focus on product in its campaigns, but in an attempt to broaden its appeal as a lifestyle brand, Alpha Industries enlisted a group of heroes that work in entertainment, fashion, sports and the military for its Heroes series.
“In the past we were very focused on marketing initiatives that highlighted product,” said Alpha Industries chief executive officer Mike Cirker, whose grandfather Samuel Gelber founded the business as a military outfitter in 1959. “But I think now we are more focused on who our customer is. And who is Alpha and what do we stand for. When we think in those terms it allows us to expand the underlying tenets of the brand and we thought that heroism was a great thing to highlight.”
The campaign, which was released as a video series, features Kiari Kendrell Cephus, also known as Offset of Migos, Public School’s Dao Yi Chow, writer Minya Oh, also known as Miss Info, and Rodolfo Franklin who goes by DJ Clark Kent.
The campaign debuted with a video of Offset, who was filmed with his daughter, detailing the heroes in his life including his grandmother, who died of cancer. That

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P&G Shifts Strategy, Moves to Raise Prices

Procter & Gamble is raising prices on some of its biggest brands, a strategy shift after it reported another quarter of lackluster growth.
WSJ.com: US Business

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Lyft Shifts Gears With New Driverless-Car Division

Lyft said it is forming its own autonomous-car development division, hiring hundreds of engineers for it and opening a new office in the heart of Silicon Valley.
WSJ.com: US Business

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Lyft Shifts Gears With New Driverless-Car Division

Lyft said it is forming its own autonomous-car development division, hiring hundreds of engineers for it and opening a new office in the heart of Silicon Valley.
WSJ.com: WSJD

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Randa Shifts Executives in Luggage, Wallets; Names Chief Operating Officer

Randa Accessories has repositioned some of the senior managers in its luggage and wallets and seasonal accessories divisions and also named a new chief operating officer.
Under the restructuring, Brad Kovaly has been named president of Randa luggage. Kovaly has 25 years of experience at the company, starting in the neckwear division, then managing a newly acquired leather goods business, and most recently, was chief operating officer.
As head of the luggage division, which designs, produces and distributes Columbia, Timberland, Nautica, Chaps, Vince Camuto, Weatherproof, Nine West and others, Kovaly will concentrate on the growing market of innovative travel solutions and technology.
“Having a longstanding history with Randa, I look forward to this new challenge to help shape and define our luggage division and the industry as a whole,” Kovaly said. “By leveraging our strengths and investing in our core competencies, we will continue to grow our current business while developing new product and distribution opportunities.” Succeeding Kovaly as chief operating officer is Ed Turner, a 20-year Randa veteran who has experience in sales, merchandising, sourcing and brand management. Most recently, Turner was president of Randa’s wallets and seasonal accessories division.
“With the evolving nature of our industry and our company, it is important to create

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24-Hour Shifts Can Play Havoc With the Heart

Small study found lack of sleep affected blood pressure, heart rate in healthy volunteers
healthfinder.gov Daily News
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