LONDON — The first weekend in January is never an easy one, but London has the antidote, with a lineup of streetwear and luxury stores and restaurants serving everything from classic British to Taiwanese food, all of which will be open during London Fashion Week Men’s.
London store End.
END OF THE LINE: British property group Shaftesbury has expanded its retail portfolio, opening the first London outpost for the online men’s wear store, End. Occupying 9,000 square feet on the corner of Broadwick and Marshall Streets, the two-story glass-fronted space offers a range of collections from labels including Off-White, Gosha Rubchinskiy, Nike and Adidas Consortiums. The store, which already has units in Newcastle, England, and Glasgow, Scotland, features modern furnishings such as marble staircases and glass showcases.
End is part of a strategy by Shaftesbury to position Soho as a go-to destination for emerging brands. The company has been offering reasonable rents in the neighborhood, which is a few minutes’ walk from Oxford and Regent Streets. Shaftesbury has also helped to install Supreme, Palace, Carhartt and Dukes Cupboard, a multibrand retailer, in the neighborhood. Samantha Bain-Mollison, head of retail at Shaftesbury, has been driving the strategy. She describes End as “influential, with a renowned selection of directional and globally sourced men’s wear.” — Hannah Connolly
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